Analysis of PlayStation 4 Marketing: Principles and Communication

This presentation provides a comprehensive overview of the marketing principles and communication strategies employed for the PlayStation 4 (PS4) by Sony Corporation. It begins with an introduction to the importance of marketing for gaining consumer attention and then delves into a detailed product description of the PS4. The market analysis highlights the PS4's position as an upgraded version of its predecessor, its innovative features, and its competitive landscape, including Microsoft's 'Next' box, Apple, and Valve Steam Box. The presentation also examines segmentation, targeting, and positioning strategies, focusing on targeting younger demographics and establishing a strong brand image. The marketing mix is thoroughly analyzed, covering product features, pricing strategies, promotional methods, and distribution channels. The conclusion emphasizes the importance of market analysis and the strategic utilization of the marketing mix to achieve competitive advantages. The presentation also includes a list of references to support its analysis.

Principles of Marketing and
communication

Table of content
 Introduction
 Product description
 Market Analysis
 Segmentation, targeting and positioning
 Marketing mix
 Conclusion
 References

INTRODUCTION
 Marketing is fundamental for company to gain attention
of numerous individuals towards products and services.
 This presentation is based on PlayStation 4 which is
developed by Sony Corporation.
 The basic principles of marketing reflect about the
analysis and utilisation of marketing mix in an
appropriate and suitable manner.

PRODUCT DESCRIPTION
PlayStation 4 is considered as a eighth generation video game
which is developed by Sony.
People will charge PS4's controller when it is on standby
mode.
Along with, controller has share button so that individuals
will easily share this on social media.

MARKET ANALYSIS
 PlayStation 4 is upgraded version of ps3 which help to
capture attention of numerous people towards it.
 It is much demanding amongst persons due to its
innovative design and tools.
 There are many competitors of ps4 and this will
comprise Microsoft 'Next' box, Apple and iOS, Valve
Steam Box and so on.

SEGMENTATION, TARGETTING AND
POSITIONING
Segmentation: Organisation will divide market as per needs
and wants of people because this will aid them to
accomplish each desires.
Targetting: Basically, firm target youngsters for their product
because PlayStations are highly demanding by those
people
Positioning: Brand image of an association is much effective
and this will help them to take benefits from rivals at
marketplace.

MARKETING MIX
Product: PS4 is much effective which will gain attention of
numerous persons.
Price: Company is using an effective pricing strategy which
help them to take benefits from rivals at marketplace.
Promotion: Manager of Sony use many kinds of tools or
methods for marketing of goods and services.
Place: People will purchase PlayStation 4 from the store of
Sony.

Conclusion
 From above presentation it has been concluded that
organisation has to analyse their market so that they will
be able to accomplish their desires on time.
 Marketing mix will be evaluated by them to take benefits
from rivals.

References
 Eaves, M. and Leathers, D. G., 2017. Successful
nonverbal communication: Principles and applications.
Routledge.
 French, J. and Russell-Bennett, R., 2015. A hierarchical
model of social marketing. Journal of Social
Marketing. 5(2). pp.139-159.
 Villeneuve, J. P. and Pasquier, M., 2017. Marketing
management and communications in the public sector.
Routledge.

Thank You