Comparative Analysis of the 4Ps Marketing Mix: PS4 vs Nintendo Switch

This report offers a comprehensive analysis of the marketing mix, specifically focusing on the 4Ps (Product, Price, Place, and Promotion) of the PlayStation 4 and Nintendo Switch game consoles. The introduction establishes the significance of the marketing mix in influencing market share and profitability. The report then delves into a detailed comparison of the 4Ps strategies employed by both companies, examining their pricing strategies, distribution channels, promotional activities, and product offerings. The analysis includes a comparison of target markets, highlighting the specific consumer segments each console aims to reach. The report concludes with recommendations for both companies, suggesting ways to improve their marketing effectiveness and competitive positioning. References to academic sources support the analysis, providing a solid foundation for the report's conclusions.

THE 4PS MARKETING MIX

EXECUTIVE SUMMARY
The report is a brief analysis of marketing mix of the two companies, PlayStation 4 game
Console and Nintendo Switch Game Console. The market mix consist of 4 P’s which are price,
promotions, place and product which is discussed in the further report and how they are effecting
the functioning of the company world wide.

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................4
Marketing mix comparison......................................................................................................................4
Comparison of target markets..................................................................................................................7
Recommendation.....................................................................................................................................8
CONCLUSION...........................................................................................................................................8
REFERENCES............................................................................................................................................9

INTRODUCTION
Marketing mix is a combination of different strategies which help to increase the market
share of business in the market so that they can function effectively and efficiently. There are for
categories in a market mix which are price, place, product and promotion strategy which can be
worked upon by the businesses so that they can get a competitive advantage in the market. There
are a lot of ways which can be used by businesses so that they can attract the right customer and
to increase the profitability margins of the company. The report consists of the market mix of
PlayStation 4 Games Console and Nintendo Switch Game Console and both these companies are
providing customers with video games.
Marketing mix comparison
To have an influence on the marketing techniques of the organization of the products and
services this marketing mix is used. This included price, promotions, product and place which
are known as marketing mix which can make the company increase their profit margins (Efanny
and et.al., 2018).
Price
This is a tool which is the amount which the clients and the customers have to pay to the
businesses for the goods and services which they are taking.
PlayStation 4 Games Console Nintendo Switch Game Console
PlayStation is offering video games for a better
speed and lesser price. For the customers to get
attracted the company is proving the best at a
low price which is a very important factor for
the company, this will help the company to
penetrate in the market. This will help the
company to get brand value and higher profit
margins.
Nintendo switch game console is focused on
the competitive pricing strategy (Saxena,
2018). The company is trying to improve the
quality of the product so that they can compete
with the competitors in the market and have a
better brand value for themselves which is
good for a long run in market.
There is a reasonable price strategy which is
being followed by PlayStation. There are
This is a carry able device so the customers can
get attracted to this device as well than

several strategies which are adapted by the
company. The company has established loyal
customers in the company which is a great deal
for the company and also the lowers and higher
class are the types of customers which the
company is having (Samani and et.al., 2017).
Also it is friendly to the pockets of the
customers.
PlayStation. The device is trying to improve so
that the customers can get attracted to this
device faster and better. The customers can not
carry huge devices but this is a comparatively
smaller device for the customers to carry.
There are three dominant players which are
Sony, Microsoft and Nintendo. The price for
the services it is providing the customers with
is excellent which are controllers, graphics,
acoustics and power. The package can cost the
customers around $15,000.
Customer’s loyalty to this device is not there
because the demand is for experience. The
competitors for the product are Sony Xbox,
PS4 station. The price of this product can range
from $1,600 to 2,000.
Place
The purchasing of the products has to be good and the networks around the world of
company have to be strong so that they can attract more customers. Place does have a very
essential role to play in getting a large number of customers in the company so that the company
can have a better base for themselves in the market.
PlayStation 4 Games Console Nintendo Switch Game Console
The distribution of the products of this is
around the world which is a great advantage
for the company. It is because of the strategy
the company has built a reliable brand image
for the company and the quality of the product
as well.
Nintendo is also available online and is
available in all the markets where PlayStation
is available so that they can give a competition
to the competitors. Well networks are built by
Nintendo switch game as well (Hisrich and
Ramadani, 2017).
The company is online so that the platform of
the company can enlarge. There are discounts
which are available on the product online and
eBay, Amazon and other online sites are
dealing with this product so that the customers
can find it easier to purchase. Software’s of the

Sony retailers also have this product available
in the stores so that they can reach out to the
customers faster.
company are found online so that the
customers can download them easily and that
can attract more customers in the company.
Promotions
This is a tool which is used by companies so that they can create a value for the products
they are dealing with in the market. There are a lot of ways through which this can take place
like advertisements, sale promotions, digital marketing, etc (Sharma, Nasreen and Kumar, 2019).
This creates a greater value for the products in the customers mind and so are the two companies,
PlayStation and Nintendo using this to reach to a larger customer base.
PlayStation 4 Games Console Nintendo Switch Game Console
There are creative policies which are present in
the company so that the customers can get
attracted easily. The brand image of the
product is good because of the high quality
services they are providing.
There are discounts and coupons which are
being given to the customers through different
sources so that they can get a better customer
base for themselves.
Slogans are promoting the company mostly
and the company’s quality of the products
which is making the company have such a
strong base of customers in the company
(Adhikari, 2018).
There are posters which the company is putting
out so that they can create a brand image for
themselves and make the customers aware of
the products they are dealing.
The company is focused on television
advertisements the most in the company so that
they can attract more customers in the
company so that the company can have a better
customer base for themselves.
Discounts and distribution of free goodies, T
shirts and console cases are given to the
customers so that they can attract more
customers and make the brand image for
themselves stronger which is a very important
factor for the company.
Product

This makes the companies come to know the needs and demands of the customers so that
they can make the product accordingly so that they can satisfy the customers (Salem, 2019).
Both the products are video games which are making the companies have a tough competition in
the market and the companies have to improve the products accordingly so that they can satisfy
the customers.
PlayStation 4 Games Console Nintendo Switch Game Console
PlayStation 4 game is the eight generation
which means it is a very realistic game for the
customers to play and the customers will be
able to connect with it.
It is card manufacturer from the start and has
hired more employees so that they can produce
more cards. This can be attached to TV, cab
services, etc (Kumar and Rafi, 2017).
The company is having high quality and HD
quality as well for the customers to feel
satisfied and the boasts the customer’s level.
They were the best seller games of the market
and the competitors were Sega, Electronic
Arts, etc.
This is a family console which is making the
company have a better functioning for
themselves so that they can make the
customers of the company have better
experience with the video games they play.
The company has developed dual screen
handled so that there are more than two players
which can play the same game at the same
time. It is a very 90’s products which is why
the company is having loyal customers for
themselves.
Comparison of target markets
There is a specific group of people which is selected by the company to whom they want
to sell their products to so that the company can get a higher profit margin for themselves
(Marion, 2019). And it is very important for the company to fulfil the demands of the customers
so that they can have a better brand value for themselves which is going to make the company
have a better product value in the market. The two companies target market is as follows.
PlayStation 4 Games Console

The company is targeting for all the classes which are present in the society by providing
them with the best of quality of product and a reliable brand for them (Chandra, 2016). This will
give the customers a better experience which is a great factor for them.
Nintendo Switch Game Console
This is targeting for the customers which the PlayStation is targeting so that they can
provide a different kind of experience to the same customers which is going to make them trust
this brand better. The target is mostly from the age of 16 to 30 years so that they can have a
better experience and can carry it with them from place to place.
Recommendation
 This is very important for both the companies to apply 4P’s more effectively in the
company so that they can have a better functioning and a better competitive analysis
which can help the companies to get a better market and high profit margins (Mahmoud,
2018).
 The pricing strategies of Nintendo switch game will have to change so that they can make
have a better pricing strategy which can make the company have more customers which
can get attracted to this brand.
 PlayStation 4 should try for the higher class because of the services and quality of the
product is high so that customers will appreciate the product and the company will be
able to have a higher profit.
CONCLUSION
From the above report it can be concluded that there is a need for the organizations to apply and
analysis their market mix effectively. This can help the organizations to have a better future and decisions
making accordingly so that they can get a better market share.

REFERENCES
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Chandra, P.S., 2016. Perceptions on Marketing Mix Strategies Practised by The Employees of
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Efanny, W and et.al., 2018. The relationship between marketing mix and retailer-perceived brand
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Hisrich, R.D. and Ramadani, V., 2017. Entrepreneurial marketing mix. In Effective
Entrepreneurial Management (pp. 75-99). Springer, Cham.
Kumar, C.M. and Rafi, S.A., 2017. Marketing Practices of LIC of India: Innovative Ways of
Marketing Strategies. In National Conference on Marketing and Sustainable
Development October (Vol. 13, p. 14).
Mahmoud, T.O., 2018. Impact of green marketing mix on purchase intention. International
Journal of Advanced and Applied Sciences. 5(2). pp.127-135.
Marion, G., 2019. Raise your hand if you have never taught the 4 Ps! From marketing
management to practice lens.
Salem, S., 2019. Marketing Mix.
Samani, F.S and et.al., 2017. INVESTIGATING THE RELATIONSHIP BETWEEN
MARKETING MIX ELEMENTS (7PS) AND IRANIAN EFL LEARNERS’CHOICE
OF LANGUGAE INSTITUTIONS. European Journal of Foreign Language Teaching.
Saxena, A.K., 2018. Unit-6 What does Marketing Involve?. IGNOU.
Sharma, Y., Nasreen, R. and Kumar, A., 2019. Role of Social Network in Defining the Impact of
Marketing-Mix on Satisfaction from Food Items at Subsistence Marketplace. Indian
Journal of Marketing. 49(2). pp.7-24.