MG412 Coursework: 4Ps Marketing Mix of PlayStation 4 vs. Switch

This report provides a comparative analysis of the marketing mix, focusing on the 4Ps (Product, Price, Place, and Promotion), for the PlayStation 4 and Nintendo Switch game consoles. The executive summary provides a brief overview of the marketing mix and its importance in achieving desired outcomes in the target market. The introduction defines the 4Ps and their role in creating effective strategies. The report examines the target market for both brands, detailing their segmentation, targeting, and positioning strategies. The product section compares the features, models, and brand personalities (Levitt Model and Aaker Brand Personality) of the two consoles. Pricing strategies are analyzed, considering the different approaches of each brand. Place examines the distribution channels. Promotion strategies, including the use of television, websites, and social media, are also discussed. The conclusion summarizes the effectiveness of the marketing mix for each brand and provides recommendations for improvement, emphasizing the importance of a practical application of the 4Ps to achieve business objectives. The report is based on secondary research and aims to fulfill the requirements of a university assignment, demonstrating the student's ability to analyze and compare marketing strategies.

Marketing mix

Table of Contents
Executive summary :........................................................................................................................1
Introduction:.....................................................................................................................................1
Target market :.................................................................................................................................1
Product :..................................................................................................................................2
Price”......................................................................................................................................2
Place:......................................................................................................................................2
Promotion:..............................................................................................................................2
Conclusion:......................................................................................................................................2
References:.......................................................................................................................................2

Executive summary :
The principle of marketing is refers to the process which helps including managing the fours p’s
in the effective manner so that organisation are able to achieve the desire results in the targeted
market places. The marketing mix is method or the process to place the right kind of product and
service in the proper place and offering that reasonable prices which helps the company to
generate the desire outcomes in market place.
Introduction:
The marketing mix involve the managing an 4p’s of the organisation to achieve the desire
results in the market place . in the another words it can be stated that it helps in making the
effective strategies to place their goods in the right kind of market place by making proper
promotion activities so that consumer are aware about such goods and services which are
present in the organisation. it involve the product, price, place and promotion which helps the
organisation to achieve their goals by making planning about what kind of goods and service
customer at what price so that company strategies to attach the more customer to the towards the
company goods. These p’s helps the organisation to take competitive advantages in the market
place. under this report, the play station 4 console and Nintendo switch game console are two
brand organisation providing the digital games to the target customer in the market.
Market size of the brands are different from each other as they operates at the international
market place offering trending product for its customer
Target market :
The organisation needs to find out the target segment or the market which have common
desire of then video game so that organisation can reach out such customer and focus on
increasing the market share in the international location. with the help of professional
development programs the organisation are able to make segmentation., targeting and then
positioning its good in the market so that company goals and objectives can be achieved in the
long run. To get the success in the market , the organisation to examine the market to identify the
targeted audience and place their product at the right place where all the customer can reach out
these goods. (Huong, and Sargent, 2016. )
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In the context of the play station 4 and Nintendo switch both deals in the video game and
operating across the global. The Nintendo switch, is developed by the Nintendo , it is hybrid
console having home console and portable device . it provides the software to support the
online gaming with the internet connectivity and local wireless. The brands are able to capture
the larger audience by offering various online game which increase their market share in the
market places. The play station 4 console device which offer digital game to its customer present
at the international market which leads to enhance their market size in the video game.
As the above discussion ,both the brand have examine their target market which helps them to
expand their business at the international market.
Product :
the product are the important part of the organisation as these goods are the aim purpose of
organisation working in the market place. the Nintendo switch and play station both have their
respective devices which provide online video game to its customer. these brand use the Levitt
model and Aaker brand personality to examine and compare their brand products.
levitts model: according to this model, it helps in examining the different size, feature, shape,
packaging and colour and other things which one brand different from the another brand in the
market place. this model is used by both Nintendo switch and play station which helps in
having separate identification of their goods in the market
core needs: in the context of the play station 4 console , it uses advance operating system in
their product as it use the semi-custom 8 core in their station which make its different from the
devices made by the Nintendo as it uses 4 cortex A57 and various another process which add
value to their respective goods.’
Actual product: here the organisation needs to finds out the how their product are likable by
the customer. so for this, brands place their good at the target market so that customer can use it
and examine the product quality . in the context of the Nintendo provide different device which
have online game to it customer to check the product whereas the play station provide the
different centre processing unit in their device and offer to customer and take feedback for
improvement.
Expected product: here both the brands are focussed to satisfied customer needs in the market
so that they achieve the organisation goals in set time period. the Nintendo switch offer the
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various console to its customer according to the demand of the clients whereas the play station
offer online game to have more customer in the targeted segment . (Njeri, Kambona,and
Odhuno,2015)
Augmented product: under this stage of model, both the brands tries to take the competitive
advantage in the market by competing each other. The play station offer various game station
which have new and advance technology which attach more customer in market whereas the
Nintendo offer various schemes on their goods to take competitive advantages.
Potential product: here the brands tries to capture the targeted market by offer potential goods
to its customer. here the proper function of the brands are examine and effective decision are for
expanding their business.
Aaker brand personality : it included five dimension of personality of the brand in the market
places such as sincerity, competences, sophistication ,ruggedness and excitement. On these
dimension perform in the market and create brand image in the place .play station 4 uses these
measurement to create the effective and sound brand image in the minds of the customer so that
they stay connected to respective brands for the longer period in the market. it also help in
creating and improving the personality of the brands which leads to achievement of more share
in the market. whereas the Nintendo switch have some of personality traits which inspire
customer to purchase the goods and creating brand quality with applying effective strategies.
Both the brands are competition on these personality which will show the best brand offering
various different product at reasonable prices
Price”:
With the relation to the play station, the brand charges different prices according to their
government laws for various country. The play station uses the pricing strategies where effective
price of the station are decided so that brands can earn the profits in the market by enhancing
share. Whereas the Nintendo switch apply sensitive pricing strategies so that large number can
be connected. These brands have variance in their prices as per the condition and laws of the
location. some of the product are produced according to their demand which have influence on
pricing strategies of the brands in the market.
Play station 4 console Nintendo switch console
US $ 3999.33 Us $29.980
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.
Place:
It is physical place where the brands place their goods and service so that customer can reach to
organisation product within the shortest period of time. These both brands are working at the
international market so they have huge customer to serve with their device which have online
gaming feature . the play station operates in global market so have effective distribution channel
management and are able to have proper stores location whereas the Nintendo have limited
distribution channel which have impact on their performance in the market (Nummela,.,
2018)
Promotion:
The play station uses the various method in their past to promote their station in the market such
as television, websites and various another ways to reach out the larger number of customer at
the time but with the changing time ,brand have used new methods to attach the more customer
such as social media where the brand promote its goods and give essential information about the
game. Whereas the Nintendo switch have used various mode of communication to reach the
final customer making them awake about their new products so that clients are able to access
their goods and brands have more sales in the targeted market which further increase the share in
the location . the brands are able to create place in the mind of the clients by adverting their
special quality of their devices (Sirgy, 2015. )
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Conclusion:
According to the above study, it can concluded that marketing mix is a tools and techniques are
used by the both brands to create their market with their own goods and earn the desire level of
profits in the long run. The play station 4 apply these fours p’s to capture the market by effective
managing and implementing marketing mix in their management level so that their goals can be
achieved in long run . the Nintendo switch needs to have more effective apply ion of marketing
strategies in terms of p’s as this will improve their performances and build the effective brand in
the market . it is also recommendation to both brands to have more practical application of
marketing mix so that their objectives can be accomplished within the time.
References:
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Haider, A.A., Zafar, A., Khalid, A., Majid, A., Abdullah, M.A. and Sarwar, M.B., 2017.
Marketing Management. Head, B, p.22.
Huong, L. and Sargent, J., 2016. The use of the web as a marketing tool by selected arts
organisations in Vietnam: a preliminary investigation.
Kirkpatrick, J.D. and Kirkpatrick, W.K., 2016. Kirkpatrick's four levels of training evaluation.
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strategies and competitiveness of four and five star hotels. Educational Research, pp.118-131.
Nummela, V., 2018. Developing internal marketing and training practices in industrial company.
Sirgy, M.J., 2015. The self-concept in relation to product preference and purchase intention.
In Marketing Horizons: A 1980's Perspective (pp. 350-354). Springer, Cham.
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Wang, T.W., Asman, K., Gentzke, A.S., Cullen, K.A., Holder-Hayes, E., Reyes-Guzman, C.,
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(Huong, and Sargent, 2016. )
(Njeri, Kambona,and Odhuno,2015)
(Nummela,., 2018)
(Sirgy, 2015. )
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