Project Planning for Social Media Campaign: PLT Growth & Innovation

This project presents a comprehensive plan for a social media campaign designed to facilitate growth and innovation within Pretty Little Things (PLT). The project begins with an overview of the importance of project planning and its benefits, followed by a detailed campaign timeline outlining key tasks and their durations. The core of the project includes a SWOT analysis of PLT, defining the mission, vision, goals, and objectives of the campaign. It details a creative direction and social media marketing strategy, including small boutiques and promotional tools. The project also incorporates Gantt charts and network diagrams for visual project management. Success measurement through KPIs, such as ROI, lead generation, and web traffic, is also included. Finally, the project provides a task layout, referencing the steps involved in campaign execution, monitoring, and closure, along with the references used in the project. This project offers a practical guide for developing and implementing a successful social media campaign.

PROJECT PLANNING
FOR SOCIAL MEDIA
CAMPAIGN
FACILITATING GROWTH & INNOVATION
WITHIN PRETTY LITTLE THINGS

TABLE OF CONTENTS
 Why project planning?
 Project planning for what?
 Benefits of project planning
 Social media campaign timeline
 Gantt chart
 Network diagram
 Social media campaign of PLT
 Social media campaign task layout

WHY PROJECT PLANNING?
Some of the points here are mentioned for stating
the reason behind undertaking project planning
related to social media campaign:
 Social media campaign and its planning is
important for the whole team in term of
explaining the goals and objectives of the
campaign and how their individual performance
will be judged.
 Goals desired from this project planning related
to campaign are; enhancing awareness for the
brand to derive higher sales through lead
generation from the target market.

Project planning for what?
 Establishes an appropriate and logical path
for achieving project deliverables.
 It depicts the entire process through which
project objectives can be achieved.
 It allows stakeholder's of the project to see
the mission and vision of the project.

Benefits of Project planning
 It enhances effectiveness and efficiency
of the project.
 Establishes alignment among individual
and project goals.
 It enhances team-work skills among
team members associated with the
project.
 It provides for organisation in terms of
establishing authority and responsibility.

SOCIAL MEDIA CAMPAIGN TIMELINE
Tasks / Days 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Establishing aims and objectives for social media campaign
Prepare success metric
Listing out challenges and solutions
Competitive analysis to obtain strengths and weaknesses
Creating and optimising social profiles
Developing buyer's persona
Feasibility study to understand industry trends
Coordinating with other departments
Selection of type of content
Creating schedule for posting content
Brainstorming ideas and creating content
Creating a zeal for action
Boosting content reach
Engaging with and responding audience
Tracking content movement across social channels
Comparing outcomes with goals
Reporting campaign results
Revisiting and re-framing strategy

GANTT CHART

NETWORK DIAGRAM

Devising a social media campaign and its
planning process in Pretty Little things
Stage: 1
Where Are we (pretty little things)
now?

About PLT, SWOT, Competitive position
 Pretty little things based in UK is famous for its fashionable products
and usually targeting women of age group between 16-35 years old.
 Currently company is selling its product through both online and
offline modes. Pretty little things has global reach with their highly
satisfied base of customers.
 Company is facing low sales due to lack of their brand awareness
across different regions.
 It has an opportunity to engage with more audience through
implementing technological advancements in order to enhance their
reach to large audience.
 It has a threat of brand switching due to high competition in fashion
industry despite of having an appreciable presence on social media like
Instagram, Facebook, blogs, etc.

CONT.
 The digital marketplace must be exploited well by PLT as without it they can
lose many golden opportunities to its competitors like ASOS, Missguided and
Boohoo and even they utilizing such opportunities.
 PLT must work upon its digital marketing strategy to engage with its
customers as it is affecting their relationship with their customers.

Stage: 2
Where are we going?