Entrepreneurship Business Plan: Just My Size - UK Fashion Brand

This business plan outlines the strategies for the 'Just My Size' fashion brand, a UK-based enterprise focusing on plus-size clothing. The plan begins with an introduction detailing the brand's objectives and the structure of the report. It then presents business details, including the brand's mission to provide fashionable and comfortable clothing options for plus-size individuals. The plan includes a location strategy, market analysis using PESTLE factors, and a product description detailing the range of casual, formal, and luxury clothing. A competitor analysis identifies key market rivals, followed by an operational plan covering resource allocation, technology use, and financial projections. The plan also includes risk management, sales and marketing strategies, funding plans, and management team details, concluding with a summary of key findings and references.