Business Innovation Plan for Plus Size Fashion Store - UOW

This report presents a comprehensive business plan for a plus-size fashion store, addressing the growing market for fashionable clothing for individuals with larger body types. The plan outlines the business's mission to provide elegant and smart clothing options using thermal reflective technology, targeting a significant market opportunity. It details the company's structure, including the team hierarchy, and emphasizes the online store model for wider reach and customer satisfaction. The financial projections highlight the potential for substantial market expansion and profitability, supported by funding strategies like angel investors, crowdfunding, and bank loans. The report also includes a competitive advantage analysis, emphasizing the delivery of customized sizes without extra charges. References include academic research and industry reports that support the business model and market analysis.

Plus size
Customizers

Team
hierar
chy
Top
management
Middle
management
First-line
management
Chair-
manVice-
president
Board of
directors
CEO
General
manager
Regional
manager
Team
leader
Office
manager
supervisor

Problem
People with larger than
usual size cannot look
elegant and beautiful at
the same time.

Solution
• Availability 24*7.
• To make the women happy who have a plus size body type
by providing them fashion as they want which would make
them look elegant and smart at the same time.

Product
• Targeting the plus size of the society.
• Fabric used is the thermal reflective technology.
• This is also our USP.

Business model E-
commerc
e
Deals
websites
Flash
sales
Daily
deals
Marketpl
ace
B2C
marketpl
ace

Opportunity
• Flourishing market for plus size.
• Scope for expanding (Haswell and Vazquez 2010)
• Wider range of audience

Market opportunity
• Impact on society
• Reason of the store being online
(Nordås 2004)
• Customer satisfaction $12
billion:
market
we’re
targetin
g in
future
$24 billion:
market
we’re
targeting in
future$20
billion:
market
we
expand in
future
with
profits

Customer traction

Competitive advantage
• Delivering dresses according to the size and the
customers.
• No extra charges.
• Delivery.

Financial projections
Summary Statement
Sources of Capital
Owners' and Other Investments $ 1,000,000
Bank Loans -
Other Loans -
Total Source of Funds $ 1,000,000
Startup Expenses
Bldgs / Real Estate $ 83,600
Leasehold Improvements 40,000
Capital Equipment 42,300
Location / Admin Expenses 166,500
Opening Inventory 18,300
Advertising / Promo Expenses 25,000
Other Expenses 13,000
Total Startup Expenses $ 388,700

Funding
• Angel investors
• Crowd funding
• Bank loans