PMLS Assignment 1: Business Case and Project Plan for Target UK Store

This assignment presents a comprehensive business case and project plan for establishing a Target store in the UK, addressing key project management aspects. The analysis includes a literature review of project management methodologies, with a focus on the PRINCE2 approach, and its suitability for the project. The document outlines project objectives, performance measurement, and stakeholder analysis, identifying internal and external stakeholders and their influence. It details a project timeline, budget, constraints, and potential risks, including cultural bias and employee skill gaps. Furthermore, the assignment covers communication strategies, success and failure factors, and concludes with recommendations for the project's implementation, offering valuable insights into project planning, risk mitigation, and stakeholder management for a successful launch in the UK market.

Running head: BUSINESS CASE AND PROJECT PLAN
Presentation Notes on Business case and Project Plan for establishing a British Target Store
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1BUSINESS CASE AND PROJECT PLAN
Slide 1: Company Overview
I conducted the project study on the business case of Target Store for opening a new outlet In
Canada. Target Store is famous for its red wine, low prices, solid quality of products and
services. Those are the factors helped the company to stock up their household products,
electronics and clothes. Target started to expand their operations in international market with
Canadian households. I identified few challenges faced by Target Store while expanding its
business in Canada. The main problems are lack of lack of knowledge related to the culture
of Canadian retail store, due to which it is difficult to understand the market segments. There
are pricing wars among its competitors like Wal-Mart, Costco, Giant Tiger, and Sears. There
are also identification of problem in supply chain affected distribution channels as well as
shelf replenishment. It lead to stock outs which can lead to customers to lose their patience
with Target Store in Canada.
Slide 2: Literature Review
I identified some of the project management approaches in project initiation and planning
helpful to plan a business case. Waterfall method is aimed to eliminate project risks by
outlining the project stages. Agile is focused on team collaboration and helped to improve
business productivity. Six sigma is a method used to improve over quality of the project by
reduction of defects. PRINCE2 is just a method to manage the project and conduct project
documentation for corporate planning. SCRUM methodology is focused in sharp delivery of
the project with speedy responses to the client. Lean empowers the project team to deliver a
value product and services. Kanban is a methodology designed for project team to steady
stream of project deliverables in continuous workflows. Finally, PMBOK is valuable for the
business organization as it allowed the companies to standardize the project management
practices.

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Slide 3: Literature Review (Contd.)
PRINCE 2 is suitable for the project and business case as it is focused to control over entire
project planning from start to finish. Before the project kick off the project is being planned,
and each project stage is clearly organized and end after project closure phase. In the business
entities, documentation is required for PRINCE2 methodology as it helps in performance
appraisals as well as corporate planning. It also helps to mitigate the project risks before
affect the project objectives. Apart from this, I identified that this methodology is product
based along with divides the project planning in various stages for easily manage it. It makes
improvement over communication among stakeholders in addition to project team members.
This PRINCE2 methodology provides the project stakeholders with a chance to come with
decision making.
Slide 4: Performance Measurement / Management of Quality
Performance measurement is required to measure how Target Store is performed in Canada
by means of measuring its performance as well as achievement of organizational goals. In
order to measure performance of supply chain system, it is required to track stock movement
through testing it. There is required to manage sales growth of Target Store and taken
feedback from the customers through social media surveys. Supply chain metrics should set
to monitor the business values, customer services and cost. Profitability indicators helps
Target Store to measure percentage of relationship between profits as well as their total sales.
The key performance indicators are used to measure progress of business processes of Target
Store in Canada market segments.
Slide 5: Stakeholder Analysis
The stakeholder analysis is termed as a process identify people involved in the project,
grouping them as per their impact and influence in the project. There is determining of

3BUSINESS CASE AND PROJECT PLAN
stakeholder importance, contribution and engagement strategy of the stakeholders. After
analyzing the business case of Target, I identified the key project internal and external project
stakeholders. The project manager is project stakeholder has high impact and high influence
in the project to implement the project. The customers are key target of the project with
medium impact and influence. The customers are engaged in online presence with offering
feedback valuable for the business case. The project board has high impact and medium
influence to receive high return on investment. The project team members are communicated
with other stakeholders to get extra project support. They have low impact and high
influence. The suppliers are responsible to deliver better quality of materials and products to
project organization. They have low impact and high influence.
Slide 6: Project Timeline and Budget
The project timeline is set as 117 days considering the project activities required to complete
project planning. Proper project timeline helps to mitigate misunderstandings among the
project manager as well as project client. The project activities are dependent on preceding
project steps. The main project milestones are completion of planning, completion of stock
and supply, completion of capital investments and completion of launching of store.
Scheduling of the project helps to visualize the project deadlines, view task dependencies and
share the project timelines to outline project tasks. The project budget helps to determine the
cost estimation, prioritize the project tasks and future cost planning. The estimated budget for
the project is 6.7 million USD dollar. Project budgeting is important for the project to provide
a basis for controlling project cost. It is required to determine the actual cost against the
approved project budget. The project timeline as well as budget are useful to determine
project progress and track its current status.

4BUSINESS CASE AND PROJECT PLAN
Slide 7: Constraints and Risks
The main project constraints are quality, cost and customer satisfaction constraints. At the
beginning of project planning, the project sponsor can state their expectations from business.
The project has to complete within 6.7 million dollar. This target cost will be cost constraint
and the project has to complete under this budget. If the quality requirements of the project
are not meet, then it will affect the project cost. If Target Store does not satisfy their
customers, then it will stand against the competition at that time. The customer satisfaction is
a project constraint.
Target Store faced three main project risks. Firstly, there would be cultural bias on the
customers as various customers are from different cultures and customs. Secondly, the
recruited employees are not having skills to handle customer’s complaints. Thirdly, there
should be biased and mislead market research on the Target Store in Canada. Those three
risks provide consequence on the project completion time.
Slide 8: Communications to be used
The communication plan is required to interact among the project stakeholders as well as
project team members. It is a detailed project management plan includes audience, reasons
for communication, frequency and communication channels. The main reasons for
communication in the business case are regular overview of project status, sharing of recent
business success stories, increasing in customer engagement and preparing high level project
timeline and budget. The main communicational channels used are face-to-face meeting,
email and presentation. Some of the communication are conducted on weekly basis, quarterly
and monthly basis. The main audiences selected for communicating with the project team
members are project board, market researcher and project manager. Communication helps the
project stakeholders in addition to project team members to be productive, overcome with

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business issues and culture of communication. There is high importance of communication in
business case of Target to make decisions and promote alignment through entire business.
Slide 9: Possible Success / Failure Factors for this Project
The possible success factors for this project are that the staffs are motivated by the project
manager to provide their support in the business planning of Target Store. The customer
feedback are gathered using online presence through social media networking to take their
responses on the new outlet of Target Store. There is streamlined supply chain system to
conduct the business operations in Canada. Other two main important factors are catering
various customer segments as well as sufficient geographic outlets of Target Store to improve
over company’s sales. One of the failure factor for this project is problems with management
of the leadership lead to poor project planning.
Slide 10: Conclusion
It is concluded that the PRINCE2 methodology is suitable for this business case and project
planning to establish Target Store. This project management approach divides the project
plan into various project stages for manage it efficiently. It also makes improvement in
communication among stakeholders and team members. From this project planning, I learned
that the project is based on project management aspects to complete the work on scheduled
timeframe. Proper analysis of the project plan will help to determine if the completion date is
to be met. Proper estimation of project milestones helps to determine start and end date of
each project activities. The project can control over its cost as well as schedule so that it has
to be end within 117 days with a budget of 6.7 million.

6BUSINESS CASE AND PROJECT PLAN
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