PO4002 Campaign Design: Addressing the Syrian Refugee Crisis
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This report details a mock campaign, 'Let them in!', designed to address the Syrian refugee crisis and advocate for Tunisia to offer asylum. The campaign acknowledges Tunisia's open-door policy towards refugees but recognizes the country's financial constraints and lack of a comprehensive asylum system. The campaign aims to raise awareness, lobby for support, and exert civil pressure to influence state action. Key strategies include urging the European Union to provide funding to the Tunisian government and collaborating with the UNHCR to establish institutional policies and laws that support asylum seekers. The campaign also focuses on public awareness and training programs to facilitate the integration of Syrian refugees in Tunisia, emphasizing a collaborative approach with organizations and a commitment to the refugees' best interests. Ultimately, the campaign seeks to implement the EU charter for refugee rights and encourage other countries to accept refugees, with the involvement of private partners and NGOs.

Running head: CAMPAIGN DESIGN
CAMPAIGN DESIGN
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1CAMPAIGN DESIGN
Introduction
The aim of this paper is to discuss and elaborate on the mock campaign titled ‘Let
them in!’ This campaign has been designed keeping in mind the grave issue of Syrian refugee
crisis owing to the perpetual conflict in conflict in Syria leading to the large-scale
displacement of people from their homeland. The campaign has began to request Tunisia to
act as an asylum for Syria. The motivation behind selecting Tunisia as a country for
providing asylum can be attributed to the fact that Tunisia have shown benevolence towards
the refugee crisis by embracing an open-door policy for people who have faced persecution
and fled from conflict. Therefore, this paper contextualizes the refugee crisis in Syria, the
current challenges plaguing the refugees in the 21st c, the aims and strategies of the
campaign, critical examination of the campaign and the objectives of our group in
addressing the issue, and finally the position of this campaign within the wider context
of the human rights movement.
Discussion
Studies have shown that Syrian civil war that commenced on March 15, 2011 have
led to the brutal sufferings of family and genocide of thousands of people. The Syrian civil
war have wrecked havoc on the social fabric of the nation and have led to extreme regression
of standards of living for the people. Currently, there are 13. 1 million refugees that have
been generated to the Syrian crisis and they are in urgent need of humanitarian assistance. An
estimate shows that more than 5.6 million people have fled the country and now they have
been termed as refugees (Sharara and Kanj 2014). More than 6.1 million people are displaced
within the geographical region of the country therefore, turning them into Internally displaced
People (IDPs) (Acarturk et al. 2015). More than half of the population who have been
affected due to the Syrian civil war are women and children. The perpetual state of war have
Introduction
The aim of this paper is to discuss and elaborate on the mock campaign titled ‘Let
them in!’ This campaign has been designed keeping in mind the grave issue of Syrian refugee
crisis owing to the perpetual conflict in conflict in Syria leading to the large-scale
displacement of people from their homeland. The campaign has began to request Tunisia to
act as an asylum for Syria. The motivation behind selecting Tunisia as a country for
providing asylum can be attributed to the fact that Tunisia have shown benevolence towards
the refugee crisis by embracing an open-door policy for people who have faced persecution
and fled from conflict. Therefore, this paper contextualizes the refugee crisis in Syria, the
current challenges plaguing the refugees in the 21st c, the aims and strategies of the
campaign, critical examination of the campaign and the objectives of our group in
addressing the issue, and finally the position of this campaign within the wider context
of the human rights movement.
Discussion
Studies have shown that Syrian civil war that commenced on March 15, 2011 have
led to the brutal sufferings of family and genocide of thousands of people. The Syrian civil
war have wrecked havoc on the social fabric of the nation and have led to extreme regression
of standards of living for the people. Currently, there are 13. 1 million refugees that have
been generated to the Syrian crisis and they are in urgent need of humanitarian assistance. An
estimate shows that more than 5.6 million people have fled the country and now they have
been termed as refugees (Sharara and Kanj 2014). More than 6.1 million people are displaced
within the geographical region of the country therefore, turning them into Internally displaced
People (IDPs) (Acarturk et al. 2015). More than half of the population who have been
affected due to the Syrian civil war are women and children. The perpetual state of war have

2CAMPAIGN DESIGN
led to the destruction of schools, utilities, hospitals, healthcare centres, historical landmarks,
marketplace and other public institutions. The civil war commenced as a result of the
atrocious military repression that was aimed to curbing down the protests similar to that of
the Arab Spring that spawned all over Syria. In August 2012, UNHRC found that Syria have
committed gross violation of human rights that includes war crimes like rape, maiming of
children, genocide, bombing and so on. In the year 2013, it was reported that there were 1
million Syrian refugees (Ruys 2014). There were reports of chemical attacks perpetrated on
the citizens by the President if the country, Assad. By the end of September 2013, it was
found that there were 2 million Syrian refugees a huge leap from the 1 million estimated in
March in the same year (Hokayem 2014). With the increase of the Syrian refugee population
and the scenario of refugees fleeing into the territories of the neighbouring countries, the
latter started taking action by blocking the channels of communication for the refugees. One
such country is Hungary that erected a wall in the year 2015 by closing its border to the
Syrian refugees, thus closing the path for Syrian refugees to enter into Europe (De Juan and
Bank 2015). On the other hand, Jordan and Lebanon two countries that provide asylum to the
Syrian refugees since the inception of the war had to strike down on the ration for food due to
the shortfall in funding. In 2016, US and Russia jointly exercised temporary cessation of the
refugees therefore, leading to a condition where thousands of Syrian refugees were trapped
in their homeland without any aid. By the year 2015, the number of Syrian refugees who have
fled the conflict zone of rose to 5 million and more than 58 people were killed in the gas
attack. In the present context of 2018, the civil war continues to operate and affect the lives
of millions of Syrian nationals despite the hope of de-escalation (El-Khatib, Scales, Vearey
and Forsberg 2013). A glaring number of 2.9 million people are confined in the hard-to-reach
zones where it is difficult to provide aid facilities (Dahi 2014). March 2018 marks the eighth
year of the Syrian civil war.
led to the destruction of schools, utilities, hospitals, healthcare centres, historical landmarks,
marketplace and other public institutions. The civil war commenced as a result of the
atrocious military repression that was aimed to curbing down the protests similar to that of
the Arab Spring that spawned all over Syria. In August 2012, UNHRC found that Syria have
committed gross violation of human rights that includes war crimes like rape, maiming of
children, genocide, bombing and so on. In the year 2013, it was reported that there were 1
million Syrian refugees (Ruys 2014). There were reports of chemical attacks perpetrated on
the citizens by the President if the country, Assad. By the end of September 2013, it was
found that there were 2 million Syrian refugees a huge leap from the 1 million estimated in
March in the same year (Hokayem 2014). With the increase of the Syrian refugee population
and the scenario of refugees fleeing into the territories of the neighbouring countries, the
latter started taking action by blocking the channels of communication for the refugees. One
such country is Hungary that erected a wall in the year 2015 by closing its border to the
Syrian refugees, thus closing the path for Syrian refugees to enter into Europe (De Juan and
Bank 2015). On the other hand, Jordan and Lebanon two countries that provide asylum to the
Syrian refugees since the inception of the war had to strike down on the ration for food due to
the shortfall in funding. In 2016, US and Russia jointly exercised temporary cessation of the
refugees therefore, leading to a condition where thousands of Syrian refugees were trapped
in their homeland without any aid. By the year 2015, the number of Syrian refugees who have
fled the conflict zone of rose to 5 million and more than 58 people were killed in the gas
attack. In the present context of 2018, the civil war continues to operate and affect the lives
of millions of Syrian nationals despite the hope of de-escalation (El-Khatib, Scales, Vearey
and Forsberg 2013). A glaring number of 2.9 million people are confined in the hard-to-reach
zones where it is difficult to provide aid facilities (Dahi 2014). March 2018 marks the eighth
year of the Syrian civil war.
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3CAMPAIGN DESIGN
The current challenges plaguing the Syrian refugees are that there are 74 cases of
polio detected in Syria which is a pity considering that Syria was a polio-free region before
the onset of the civil war. In 2017, it was reported that conflict is intensifying in the
northwestern part of Syria as an estimate of 212,000 million have fled the country since mid-
December 2017. A large number of internally displaced people are living in makeshift
shelters having little access to aid. Since the war the broke out, an estimate of 470,000 people
have been wiped out in the war and more than 55,000 children have been brutally killed.
Currently, 7 per cent of the Syrian population is deprived of access to the portable and 95 per
cent of the population do not have access to basic healthcare facilities (Aras. and Mencutek
2015).
In the backdrop of the complexity of problems of the Syrian refugees, the aim of this
campaign is to convince the various trustees belonging to the Refugee Council, UNHCR and
the President of Roma to convince in accepting the refugees in Tunisia. He objective of the
campaign is to allow the Syrian refugees to allow n Tunisia and not prevent them from
accessing the territory of the country. We aim to generate awareness regarding the thrust of
our cause and engage in lobbying to push for the cause. We also plan to adopt the techniques
of persuasion and exert civil pressure to create influence on the state action for formalities as
tactics for attaining success through the campaign. The central policies of the campaign is to
push for campaign for practise and not for change. Our group, Syrian2Tunisia aims to
provide safe and dignified living conditions for the Syrian refugees in Tunisia as the war has
reached its eighth anniversary recently and yet the number of the refugee population continue
to rise. People who have fled to the countries are subjected to harrowing conditions. The
rationale behind selecting Tunisia as the location as it has perpetually maintained an open-
door policy towards the refugees. Tunisia has the ability to provide the refugees with asylum
seeker status and fulfil their fundamental needs of schooling and healthcare facilities.
The current challenges plaguing the Syrian refugees are that there are 74 cases of
polio detected in Syria which is a pity considering that Syria was a polio-free region before
the onset of the civil war. In 2017, it was reported that conflict is intensifying in the
northwestern part of Syria as an estimate of 212,000 million have fled the country since mid-
December 2017. A large number of internally displaced people are living in makeshift
shelters having little access to aid. Since the war the broke out, an estimate of 470,000 people
have been wiped out in the war and more than 55,000 children have been brutally killed.
Currently, 7 per cent of the Syrian population is deprived of access to the portable and 95 per
cent of the population do not have access to basic healthcare facilities (Aras. and Mencutek
2015).
In the backdrop of the complexity of problems of the Syrian refugees, the aim of this
campaign is to convince the various trustees belonging to the Refugee Council, UNHCR and
the President of Roma to convince in accepting the refugees in Tunisia. He objective of the
campaign is to allow the Syrian refugees to allow n Tunisia and not prevent them from
accessing the territory of the country. We aim to generate awareness regarding the thrust of
our cause and engage in lobbying to push for the cause. We also plan to adopt the techniques
of persuasion and exert civil pressure to create influence on the state action for formalities as
tactics for attaining success through the campaign. The central policies of the campaign is to
push for campaign for practise and not for change. Our group, Syrian2Tunisia aims to
provide safe and dignified living conditions for the Syrian refugees in Tunisia as the war has
reached its eighth anniversary recently and yet the number of the refugee population continue
to rise. People who have fled to the countries are subjected to harrowing conditions. The
rationale behind selecting Tunisia as the location as it has perpetually maintained an open-
door policy towards the refugees. Tunisia has the ability to provide the refugees with asylum
seeker status and fulfil their fundamental needs of schooling and healthcare facilities.
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4CAMPAIGN DESIGN
However, the problem with Tunisia is that it lacks adequate financial strength and in need of
funding. Tunisia faces the problem of providing a comprehensive asylum system to the
refugees i the absence of a national law on refugees. In addition, refugees who have been
officially recognized by the UNHCR, lack the necessary documents pertaining to residency
and therefore, the refugees feeling to Tunisia are faced with these challenges. Syrians in
Tunisia were well maintained till the issue of funding emerged that culminated to limited
access to the basic needs, insufficient supply of the resources that has precluded UNHCR and
other stakeholders in engaging in the outreach activities therefore, further making these
refugees vulnerable to livelihood assistance. Since financial burden is the issue, the objective
of Syrian2Tunisia would be to exhort the European union in identifying these urgent
problems and demand for provision of funding to the Tunisian government, so that the
government feels motivated to extend its assistance towards the people. We strive to work for
institutional policy that can be embraced by the Tunisian government and lead to the
establishment of a new law that would promote the asylum seekers to settle down peacefully.
We aim to collaborate with the UNHCR to guide the Tunisian administration in the process
of welcoming the refugees. We also aim to create public awareness about the plight of the
refugees and about the asylum seekers. Our objective is to ensure that that the process of
welcoming of the refugees is don through the collaboration with organization and that the
values are reinforced. We also plan to develop training programs that would facilitate in the
accommodation of the Syrian refuges. The highlight of this campaign will be that we will
foster change and progress by taking into resolution that the plans will be implemented in
accordance with the interests of the refugees. We will use the influence f the trustees to
generate momentum regarding our campaign. The influencing strategy of the campaign will
be involving the civil servants who will be able to use their influence and reach out to a wider
audience.
However, the problem with Tunisia is that it lacks adequate financial strength and in need of
funding. Tunisia faces the problem of providing a comprehensive asylum system to the
refugees i the absence of a national law on refugees. In addition, refugees who have been
officially recognized by the UNHCR, lack the necessary documents pertaining to residency
and therefore, the refugees feeling to Tunisia are faced with these challenges. Syrians in
Tunisia were well maintained till the issue of funding emerged that culminated to limited
access to the basic needs, insufficient supply of the resources that has precluded UNHCR and
other stakeholders in engaging in the outreach activities therefore, further making these
refugees vulnerable to livelihood assistance. Since financial burden is the issue, the objective
of Syrian2Tunisia would be to exhort the European union in identifying these urgent
problems and demand for provision of funding to the Tunisian government, so that the
government feels motivated to extend its assistance towards the people. We strive to work for
institutional policy that can be embraced by the Tunisian government and lead to the
establishment of a new law that would promote the asylum seekers to settle down peacefully.
We aim to collaborate with the UNHCR to guide the Tunisian administration in the process
of welcoming the refugees. We also aim to create public awareness about the plight of the
refugees and about the asylum seekers. Our objective is to ensure that that the process of
welcoming of the refugees is don through the collaboration with organization and that the
values are reinforced. We also plan to develop training programs that would facilitate in the
accommodation of the Syrian refuges. The highlight of this campaign will be that we will
foster change and progress by taking into resolution that the plans will be implemented in
accordance with the interests of the refugees. We will use the influence f the trustees to
generate momentum regarding our campaign. The influencing strategy of the campaign will
be involving the civil servants who will be able to use their influence and reach out to a wider
audience.

5CAMPAIGN DESIGN
Conclusion
Since refugee crisis in Syria is a global issue the aim would be to involve the
members of the EU nations and implement the EU charter for seeking the fundamental rights
of the refugees. Through the implementation of this campaign, we feel that many other
countries like Tunisia would be encouraged to accept refugees in their countries. Private
partners and NGOs will also be called on-board to facilitate the cause of the campaign.
Conclusion
Since refugee crisis in Syria is a global issue the aim would be to involve the
members of the EU nations and implement the EU charter for seeking the fundamental rights
of the refugees. Through the implementation of this campaign, we feel that many other
countries like Tunisia would be encouraged to accept refugees in their countries. Private
partners and NGOs will also be called on-board to facilitate the cause of the campaign.
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6CAMPAIGN DESIGN
References:
Acarturk, C., Konuk, E., Cetinkaya, M., Senay, I., Sijbrandij, M., Cuijpers, P. and Aker, T.,
2015. EMDR for Syrian refugees with posttraumatic stress disorder symptoms: Results of a
pilot randomized controlled trial. European Journal of Psychotraumatology, 6(1), p.27414.
Aras, N.E.G. and Mencutek, Z.S., 2015. The international migration and foreign policy
nexus: the case of Syrian refugee crisis and Turkey. Migration letters, 12(3), p.193.
Berti, B. and Paris, J., 2014. Beyond sectarianism: geopolitics, fragmentation, and the syrian
civil war. Strategic Assessment, 16(4), pp.21-34.
Carpenter, T.G., 2013. Tangled web: The Syrian civil war and its
implications. Mediterranean Quarterly, 24(1), pp.1-11.
Dahi, O., 2014. The refugee crisis in Lebanon and Jordan: the need for economic
development spending. Forced Migration Review, (47), p.11.
De Juan, A. and Bank, A., 2015. The Ba ‘athist blackout? Selective goods provision and
political violence in the Syrian civil war. Journal of Peace Research, 52(1), pp.91-104.
Ruys, T., 2014. Of arms, funding and “non-lethal assistance”—issues surrounding third-state
intervention in the Syrian Civil War. Chinese Journal of International Law, 13(1), pp.13-53.
Hokayem, E., 2014. Iran, the Gulf States and the Syrian civil war. Adelphi Papers, 54(447-
448), pp.39-70.
El-Khatib, Z., Scales, D., Vearey, J. and Forsberg, B.C., 2013. Syrian refugees, between
rocky crisis in Syria and hard inaccessibility to healthcare services in Lebanon and
Jordan.Conflict and health, 7(1), p.18.
References:
Acarturk, C., Konuk, E., Cetinkaya, M., Senay, I., Sijbrandij, M., Cuijpers, P. and Aker, T.,
2015. EMDR for Syrian refugees with posttraumatic stress disorder symptoms: Results of a
pilot randomized controlled trial. European Journal of Psychotraumatology, 6(1), p.27414.
Aras, N.E.G. and Mencutek, Z.S., 2015. The international migration and foreign policy
nexus: the case of Syrian refugee crisis and Turkey. Migration letters, 12(3), p.193.
Berti, B. and Paris, J., 2014. Beyond sectarianism: geopolitics, fragmentation, and the syrian
civil war. Strategic Assessment, 16(4), pp.21-34.
Carpenter, T.G., 2013. Tangled web: The Syrian civil war and its
implications. Mediterranean Quarterly, 24(1), pp.1-11.
Dahi, O., 2014. The refugee crisis in Lebanon and Jordan: the need for economic
development spending. Forced Migration Review, (47), p.11.
De Juan, A. and Bank, A., 2015. The Ba ‘athist blackout? Selective goods provision and
political violence in the Syrian civil war. Journal of Peace Research, 52(1), pp.91-104.
Ruys, T., 2014. Of arms, funding and “non-lethal assistance”—issues surrounding third-state
intervention in the Syrian Civil War. Chinese Journal of International Law, 13(1), pp.13-53.
Hokayem, E., 2014. Iran, the Gulf States and the Syrian civil war. Adelphi Papers, 54(447-
448), pp.39-70.
El-Khatib, Z., Scales, D., Vearey, J. and Forsberg, B.C., 2013. Syrian refugees, between
rocky crisis in Syria and hard inaccessibility to healthcare services in Lebanon and
Jordan.Conflict and health, 7(1), p.18.
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7CAMPAIGN DESIGN
Sharara, S.L. and Kanj, S.S., 2014. War and infectious diseases: challenges of the Syrian civil
war. PLoS Pathogens,10(11), p.e1004438.
Sharara, S.L. and Kanj, S.S., 2014. War and infectious diseases: challenges of the Syrian civil
war. PLoS Pathogens,10(11), p.e1004438.
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