Point & Know App: A Marketing Mix Plan for Manilla Tourism Market

This project report analyzes the marketing mix for the Point & Know app, a cultural knowledge tool designed for tourists in Manilla. The app allows users to point their smartphones at landmarks and learn about their cultural significance in their preferred language. The report details the product, pricing, distribution, and promotion strategies, focusing on targeting young, tech-savvy tourists. It emphasizes the use of digital marketing and social media to promote the app and enhance user experience. The analysis concludes that the app has the potential to enhance the travel experience and attract a significant user base by providing trustworthy and easily accessible information.

Project
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INTRODUCTION...........................................................................................................................3
Main Body.......................................................................................................................................3
Marketing mix plans for the app............................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
Tourism plays most important role for any country as it helps in generating economy,
revenue, development of infrastructure, exchange of cultural information and creating thousands
of jobs. There is significant increase in the number of young and tech-savvy travellers which
increases the opportunity of organisations to grow their business (Kaunda-Arara and Mwaluma,
2021). Present report is conducted on market mix analysis for the app which is a cultural
knowledge focus Point and Know. This is mainly created for the Manilla a tourist market in
which tourist visiting Manilla can use their smartphone to point at famous landmarks and can
efficiently and seamlessly learn about the cultural significance of the landmark. The special
feature of this app is that in this visitor can acquire and learn information in their own language.
Main Body
Marketing mix plans for the app
Manilla is the capital of Philippines which have both modern and old places to visit. This
location is having a rich history and all the areas have become great tourist spots. Manilla have
preserved architecture with attractive national museum of fine arts and more. A cultural
knowledge focus Point & Know app has been developed in which visitors have facility to use
their smartphone to point the map at famous landmarks in Manilla and learn about the cultural
significance of the landmark in the language according to their choices. Detailed analysis of this
app is conducted with the help of marketing mix plan.
Product:
This offers tourist facility of point and know app in which they can learn about the
cultural significance of the famous landmark in their own language. This app is made under the
brand name of click the city which will provide facilities to tourist on both Android and iOS
version. The information in this app will be trustworthy which will allow travellers properly
know about the information of the places.
Price:
Pricing strategy is termed as a recent choice for a set of alternative prices which aim
towards profit maximisation in a planned time period. In this major source that company will
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acquire for income will be from user to download the app that can be either from App Store
Apple or from different Android app market. At initial level clean interference will be provided
to user that can later be integrated with some sort of advertising feature. With the help of clean
interference feature users experience can be enhanced which will significantly influence
individual to use the app and share their recommendation and trips with others.
Place:
The app will be distributed through various Android marketplace and Apple app store. It
has been evaluated that tourist now a days are efficiently motivated by a desire for real
experience. They are more emphasis towards knowing the fact and having real based experience
of a particular location (Kizer, 2021). Smartphone market is fairly one of the most efficient and
continuously growing aspect which is becoming accessible to a greater number of individuals. In
this an app has been developed that will provide seamless experience to consumers. An app is a
small application that users can download with a small fee or for free. Now a days travellers are
leaving without outdated travel books and are now travelling with their smartphone. With the
help of this users can have a trustable application in which they can efficiently know about the
information.
Promotion:
The launch of this app will be duly supported with a well design website, Facebook site
and Twitter site. Advertisement will be conducted on digital media for specific target market in a
cheaper manner as comparatively to traditional methods. With the use of digital channels, it will
be ensured that information will reach to the target market and product receive maximum
exposure. Furthermore, it has been evaluated that this application mainly relies on user
experience. In this it is essential that it is quickly adopted as users start to share experience with
each other in this promotion will be undertaken with the help of digital marketing.
People:
At initial stage this app will target young tech-savvy tourists and individual those who visit
Manilla for business trips (Lim, 2021). This will significantly help in increasing the probability
of sharing the application.
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Gantt Chart
In chart is mainly a form of bar chart which project schedule and is used for planning and
scheduling project of all sizes. With the help of this complex activities can be simplified in a well
define an effective manner.
CONCLUSION
From the above-mentioned analysis, it has been concluded that tourism is a diverse activity
in which number of individuals are travelling to different location which can be new for them.
Tourists now a days does not travel with an outdated travel book rather than they are taking use
of smartphones and rely upon relevant and useful information which is available on internet. In
this with the help of easily accessible app tourist can share information directly with each other
and can acquire trustable information. This will help in enhancing their travel experience. From
this report it has been concluded that respective app will influence the mindset and interest of
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young tech-savvy travellers those who are using social media networking sites in their daily life.
This young group of travellers are taking short trip such as week in city breaks. In this with the
help of influencing this group of consumers success of this app in market segment can be
assured. With the help of providing users innovative features such as post video reviews,
availability on both Apple IOS and Android platform, trustable information efficient success of
this application is assured.
REFERENCES
Books and Journals
Cudny, W. ed., 2021. Place Event Marketing in the Asia Pacific Region: Branding and
Promotion in Cities. Routledge.
Kaunda-Arara, B. and Mwaluma, J., 2021. Growth and survival of Mud Crab, Scylla serrata,
reared in bottom and floating cages within Mida Creek mangroves, coastal Kenya.
Kizer, C., 2021. Looking back: Historic Reflections from the 1980S. Journal of Hospitality &
Tourism Research, 45(5), pp.812-814.
Lim, W.M., 2021. A marketing mix typology for integrated care: the 10 Ps. Journal of Strategic
Marketing, 29(5), pp.453-469.
Marcial, V.F., 2021. Marketing mix de servicios de información: valor e importancia de la P de
producto. Bibliotecas. Anales de investigación, 11(4), pp.64-78.
Pimor, A., 2021. 2 ‘Travel broadens the mind and enriches the soul’: Exploring the Significance
of Tourism and Brexit on the Spiritual Dimension of European Integration. In Tourism
and Brexit (pp. 18-33). Channel View Publications.
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