Point and Know App: Comprehensive Marketing Plan and Analysis

This report provides a comprehensive marketing analysis of the "Point and Know" app, examining its potential in the technology market. It begins with an overview of the app's concept, highlighting its innovative approach to simplifying the purchasing process through product scanning. The report then delves into a SWOT analysis, identifying the app's strengths, such as its speed and ease of use, and weaknesses, like its limited accessibility to iPhone users and potential privacy concerns. Opportunities, including tapping into the existing Amazon customer base, and threats, such as customer awareness and account security issues, are also explored. The STP (Segmentation, Targeting, and Positioning) strategy is outlined, focusing on demographic and psychographic segmentation, targeting working-class individuals, and positioning the app as a premium, fast-service offering. The marketing mix, encompassing product features, pricing strategies (including in-app advertising), placement on digital platforms, and promotion through direct and digital marketing, is also discussed. The report concludes by referencing key sources and providing a detailed examination of the app's marketing potential.

POINT AND KNOW APP

TABLE OF CONTENTS
POINT AND KNOW APP..............................................................................................................2
SWOT ANALYSIS.........................................................................................................................2
Strength.......................................................................................................................................2
Weakness....................................................................................................................................2
Opportunities...............................................................................................................................2
Threat..........................................................................................................................................3
STP...................................................................................................................................................3
Segmentation...............................................................................................................................3
Targeting.....................................................................................................................................3
Positioning..................................................................................................................................3
Value proposition statement........................................................................................................3
MARKETING MIX.........................................................................................................................3
Product........................................................................................................................................3
Price............................................................................................................................................4
Place............................................................................................................................................4
Promotion....................................................................................................................................4
REFERENCES................................................................................................................................5
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POINT AND KNOW APP
In the world of technology, everything is running to make the life easier. Amazon comes up
with amazing ideas of making you buy everything in easier way. The company is developing the
app which is making you to never go to stores again (Smith and Linden, 2017). A single click will
make you buy the product just on scanning the product and product will be at your home. This is
amazing development of company to make the life easy.
In the world of fast services and maximum satisfaction amazon is going to launch the
amazing app which is giving you to access the product just on a single click. The company is trying
to keep everything easy and everything on web. If the company still continues to have this way then
the customers have to never visit the store. The idea of this app processes in a way that just a simple
scanning of the product then the tiny sparkling starts will bank your bank account ready for
deduction. Easy click easy good at your home.
SWOT ANALYSIS
The swot analysis of the app will help the company to have the analysis what are the strength of the
product along with its weakness the company will be able to identify its opportunities and threat foe
further development of product.
Strength
 It is speedy service introduced by amazon in the world of fast service. The company is using
technology is the best way to provide easy access to customer to have quick access to
service in development of concept.
 Easy to home without standing in long queue in retail store.
Weakness
 Only accessible to iPhone users.
 The speed of 30 sec can be creation of problem to the users who are new to the technology.
Due to this customer can have loss to bank accounts (Lovejoy and Nobre, 2018).
Opportunities
 Easy to grasp the target market as the speed is termed as major effectiveness of the
company. The app has the goodwill of Amazon Company which makes it more trustworthy.
 With the help of app it is easy to recognize the product with all of its general appearance.
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Threat
 The issues related to privacy of customer bank accounts.
 Easy deduction can create an issue to customer understanding.
 Lack of awareness’s.
STP
Segmentation
The segmentation is related to the segmentation of the market to target the customer. The company
is trying to analysis its target customer by proper segment in market. The company has selected
demographic segmentation in the term of income and age.
 Demographic
 Psychographic
Targeting
In the targeting of product the age group of 18- 45 age will be targeted which are mainly termed as
working group of society. The target market includes the working class people who are more
interested in technology. The market will be target by social media advertising for next 3 months
Positioning
The positioning of the app is done as the premium service launched by amazon with collaboration
of iPhone. The app is known for the fast service as purchases within a second just avoiding a long
queue.
Value proposition statement
The main aim or motto of the application will be briefly describing the benefits which this app is
providing to its customers
POINT AND KNOW APP: Technology with fast speed
MARKETING MIX
Product
All the applications which are been developed would be satisfying the need of users and customers
and this is the most important part of marketing mix as well. It is very much important that
company is researching about their customer's need and want, competitive landscape and knowing
about their market (Reis and Guzmán, 2015). So they will be identifying this first. the app is
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launched which is having very unique feature of pointing to one product which customer require
and then order would be placed by Amazon
Price
This is the most important part of marketing mix which includes setting out of price for the
application so that company's expenses are all balanced for generating revenue. So company will be
providing their application for free of cost through in-app advertising and bonus purchase. Some
developers offer a free version of their app with limited features and charging users to access too
premium version.
Place
The place for the launch of the app will be the digital platform with a minimum piece of launch. The
app is available at the I store just for the iPhone users
Promotion
 The company will promote the app with the help of direct marketing and digital marketing.
 The company will have social media marketing and email marketing to attract the customer
to new product.
A single click will make you buy the product just on scanning the product and product will be at
your home. This is amazing development of company to make the life easy. The idea of this app
processes in a way that just a simple scanning of the product then the tiny sparkling starts will bank
your bank account ready for deduction. It is speedy service introduced by amazon in the world of
fast service.
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REFERENCES
Books and Journals
Reis, E.J. and Guzmán, R.M., 2015. An econometric model of Amazon deforestation.
Lovejoy, T.E. and Nobre, C., 2018. Amazon tipping point.
Smith, B. and Linden, G., 2017. Two decades of recommender systems at Amazon. com. Ieee
internet computing, 21(3), pp.12-18.
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