Marketing Plan: Point & Know App for Moscow Tourist Market Analysis

This report presents a marketing plan for the Point & Know app, targeting the Moscow tourism market. It includes an analysis of the Moscow tourism market, followed by an STP (Segmentation, Targeting, and Positioning) analysis to identify key market segments. The report then develops a marketing mix, detailing product, price, place, promotion, people, process, and physical evidence strategies. It also outlines a marketing communications plan, focusing on business objectives, buyer personas, and unique selling propositions. The plan aims to increase app downloads and brand awareness within the competitive Moscow tourism landscape. Desklib provides students access to similar solved assignments and past papers.