Essay on Political Marketing: Masters Program, Rome Business School

This essay, written by a student, focuses on the field of political marketing, particularly within the context of a Masters program at Rome Business School. The author, a student from Ghana, outlines their background and aspirations to become a marketing manager, emphasizing the importance of digital marketing and campaign strategies in the current political landscape. The essay highlights the student's interest in utilizing various marketing techniques, including electoral surveys and research, to enhance a political candidate's chances of winning. The student expresses confidence in Rome Business School's ability to provide the necessary knowledge and skills to excel in political marketing, including insights into global political scenarios and professional development opportunities. The essay concludes with a strong endorsement of the school and its potential to help the student achieve their career goals. It also includes a brief list of references, including books and journals related to political marketing and digital communication.

Master's Program Political
Marketing

Table of Contents
Essay................................................................................................................................................1
REFERENCES................................................................................................................................3

Essay
My name is ABC and I am from Ghana, Africa. I have finished off my elementary
education from the local school in the Accra district and Bachelors degree in Political Sciences
from the Cape coast city. I am 21 years old and my hobbies are listening music, travelling and
Reading.
My major goal is to be an efficient marketing manager to carry out the different and
innovative measures to promote a political or electoral campaign of a political party. I want to
enhance my knowledge and utilize it in a better way to have a good insight about the different
marketing techniques that can be utilized by the organisation or a political group.
Rome business school is one of the major institution around the world for the studies of
political marketing. It is one of the most reputed organisation that helps in suitable management
of the different political related courses that helps the students to gain a suitable knowledge
about the steps and different sort of actions that are been taken in the consideration by the
students or scholars.
I found Rome business schools as the most suitable choice for my master program in
political marketing as I feel that the institution will provide me with the suitable opportunity to
safeguard the different sort of the activities that will help in the assessment of the wide range of
operations. The masters program will help me to gain the suitable idea about the operational plan
and strategies that will help the political candidate to contest in an election. Also, the proper
insight is been taken for developing and executing an electoral campaign that will help in
suitable rise in the chances of winning for an electoral candidate.
As digitalization has penetrated in every field of the market, it will be used for the
political marketing. I believe that Rome business school will provide me with the suitable
environment and exposure to develop my skill set as political marketing manager. I feel that the
gaining of knowledge and improving of my skills will help me to implement different leadership
styles for the fundraising, improving awareness of the citizens about the candidate and utilizing
the marketing tools and techniques like electoral surveys and researches that will help in better
handling of the political marketing manager. I believe that this opportunity will be provided to
me by Rome business school. The institution will give me an exposure to the global political
scenario and will help me to enhance my insight about the conditions prevailing in the field.
Also, the professional environment that will be provided to me by the firm will help me to
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enhance my productivity and give me a superficial opportunity to showcase my knowledge and
skills to perform an electoral campaign and carry out the political marketing process for a party
or an candidate that will help me to give out my best as a marketing manager. Hence, I feel that
Rome business school I the best choice for me.
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REFERENCES
Books and journals
Maarek, P.J., 2014. Politics 2.0: New forms of digital political marketing and political
communication. Trípodos. Facultat de Comunicació i Relacions Internacionals
Blanquerna., (34).
Page, J.T. and Duffy, M.E., 2018. What does credibility look like? Tweets and walls in US
presidential candidates’ visual storytelling. Journal of Political Marketing. 17(1). pp.3-
31.
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