Political Communication Analysis: Media Influence & Public Perception

This essay delves into the realm of political communication, critically examining the impact of media on public perception and political outcomes. The analysis focuses on the flow of information, both within political circles and to the general public, and explores how media outlets shape narratives, often through manipulative tactics. The essay uses the example of Hilary Clinton's portrayal in the media to illustrate how biased reporting can influence public decisions. It highlights the importance of developing analytical skills to discern factual information from media manipulation, emphasizing the need for critical thinking and cross-verification of information. The author reflects on their own journey of navigating media influence, ultimately advocating for a more informed public that assesses political figures based on their actions rather than media portrayals. The essay underscores the media's power to both construct and destroy political images, stressing the importance of independent evaluation in political communication.

Political Communications

The analytical skills have been developing which has been supporting the Political
Communication and these skills have been observed to be quite productive in the present as well
as in the future. Political communication is the flow of the information to the public at large
regarding the updates of the ongoing activities in politics and it also includes the inter
communication within the political heads. The Political communication could be stated as the
need or the requirement of informing the individuals and personnel’s about the political updates
within the society (Klinger and Svensson, 2015). This helps in establishing the political body
within the society and thus, creates its own place and position through being productive to the
society. The political communication issue arises when the updates of the political body working
for the society is being wrongly presented to the public or is being misunderstood by them. The
political misunderstanding has been experienced in American Politics quite recently in the case
of Hilary Clinton. The media has been presenting the work and the actions of the political lady in
a different way and this influenced the decisions and the actions of the public in the recent
elections.
The acknowledgement of the political communication lags provided me with a scope of
acknowledging the matter strategically and thus, the analysis of the media reporters who
presented the political figures in a manipulative way which impacted the decisions of the public
at large, has added on to the analytical skills. The media tried to damage he political figures and
this was done through utilizing he media tools such as television, and other sources. Through
understanding the impact of each of the media tools, the social media has been considered to be
the most productive and justified tool as per the public opinion. While acknowledging the
various tools of political communication, it has been observed that the strategically thinking
skills are required for it, and when I explored the US Elections situation, the idea of coming to a
relevant and justified solution witnessed multiple obstacles (Woolley and Howard, 2016). For
developing a problem solving skill in concern of the politics, the foremost criteria that one needs
to hold a specific idea about the figure through acknowledging the past work of that personality
or body and aligning it with the preset plans and work. This has not been an easy task for me, as
the US media has been constantly manipulating the facts about the political situation. But I
focused on the perception that I have been holding through my acknowledgement and this helped
me in justifying the political actions taken by Hilary Clinton and others. The concept that I
carried for understanding the political communications has helped me in segregating the concept

that the media provides to the public and the actual work and effort that the political body is
actually performing (Barberá et al. 2015). The media has been one of the manipulative and
damaging the image of political bodies factor, which brings I the need that the public
acknowledges the political bodies themselves and then cross check it with the other sources. I
have been impacted by the media information and it actually forced me to change my thoughts
on the political bodies but when I strategically thought over the situation and through cross
verifying their information, it added on to my confidence (Denton et al. 2019). The challenge of
not being influenced by the media information was quite tough and I actually had to act
neutrally, for reaching to the justified conclusions.
The exploration of the political communication and the actual outlook of the media information,
I have learnt that the media is the creator as well as the destroyer and all that takes them to do so
is the entertainment factor. The media focuses on the concept of attracting as many people as
possible and for this they either build up an image of the political body or it damages the one. I
have learned that all that is required for understanding the political workings and reducing the
gap in the political communication the political figures should work for themselves. This should
be accompanied by the workings of the public too, where they are required to acknowledge the
political figure through their works and actions instead of believing the words of media. The
knowledge that I have gained through the exploration of cross checking the information, is
expected to provide me with a quality of being justified and accurate in my decisions be it
political or personal or professional.

References
Barberá, P., Jost, J.T., Nagler, J., Tucker, J.A. and Bonneau, R., 2015. Tweeting from left to
right: Is online political communication more than an echo chamber?. Psychological
science, 26(10), pp.1531-1542.
Denton Jr, R.E., Trent, J.S. and Friedenberg, R.V., 2019. Political campaign communication:
Principles and practices. Rowman & Littlefield.
Klinger, U. and Svensson, J., 2015. The emergence of network media logic in political
communication: A theoretical approach. New media & society, 17(8), pp.1241-1257.
Woolley, S.C. and Howard, P.N., 2016. Automation, algorithms, and politics| political
communication, computational propaganda, and autonomous agents—Introduction. International
Journal of Communication, 10, p.9.