The Politics of Platforms: A YouTube-Centric Analysis

This essay delves into the political impact of YouTube, examining its evolution as a crucial tool for political campaigning, engagement, and communication. The analysis highlights how politicians, media outlets, and the public leverage YouTube to shape political discourse. The essay emphasizes YouTube's role as a platform for authentic communication, enabling transparency and direct engagement with audiences. It explores how YouTube has surpassed traditional media in reaching younger generations and influencing political awareness. Furthermore, the essay discusses the platform's impact on political and economic environments, including the promotion of information, the potential for data breaches, and the influence of videos on societal perceptions. The essay also considers the challenges YouTube faces in balancing free speech with public interest and the need for sustainable business models. The author references several sources to support arguments.

THE POLITICS OF
PLATFORMS

TABLE OF CONTENTS
Topic: The Politics of 'Platforms' with context of Youtube.............................................................1
REFERENCES................................................................................................................................4

Topic: The Politics of 'Platforms' with context of Youtube
In the present scenario you-tube is giving huge impact on each field as it gives historical,
conceptual and descriptive analysis of broad and evolving political impact. In my opinion, it
specifically addresses that how politicians, media, campaigns and public directly utilises you
tube for purpose of political campaigning, engagement and communication. I have considered
you tube as requisite political tool and normalized as middle platform for political
communication. It is constituting social networking website where any separate website where
practically any individual or business entity along with internet access which could directly
upload videos. I had observed that it can be seen on immediate basis through wide audiences. In
my opinion it is the largest video platform with high impact and separate individual videos with
direct shape world events (Livas, Delli and Pandis, 2018).
The biggest reason for allure of YouTube with perspective of politics as it brings
appropriate engagement to their message. I had extracted another factor for success of you-tube
as enabling people to be very authentic or it might seems like they are. It is very difficult to be
persuasive and genuine in any picture or direct advertisement. On the contrary, it can record live
video where facial expressions are observed along with mannerisms and gestures which would
integrate credibility. I think that, everybody loves transparency in present era. There is presence
of willingness for sharing with their friends with absence of Facebook connections which might
be in thousands (Mayes, 2018).
I have articulated very important aspect with application of you tube for changing politics
forever as target audience. With context of this digital age, it could not be denied that social
media has directly surpassed direct mainstream media with appropriate sense of young people
which are turning to different social platforms as numerous source of news. You tube is
considered as most popular and used video sharing site and it directly seems appropriate content
on basis of political matter for specific platform.
The impact of you tube has reflected as accessible method for young generation to be
engaged with political subjects. In my views, you tubers voicing along with opinion across entire
social media had enables for informing and influencing those persons who were initially not
aware. I feel that social networking is currently considered as method of absorbing political
insight as various people hear breaking stories (news) through social media and directly opposed
to printed press, radio and television. As young generation direct head for voting age with less
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awareness along with savvy group with application of possible resources and to inform those
along with immerse in political culture (Yıldırım and Gansinger, 2018).
While contributing appeal of you tube for politicians is to make messages in more
engaging aspect. In the present era, it is related to getting message through trusted networks as
everybody is suspicious related to politicians. It has extracted difficulty level to be persuasive via
direct advertisement but it adds credibility for sharing videos. I feel that dominance of youtube in
this online world helps in creating just a handful video platform, blogging tools, search engines
and interactive online spaces which are initial keepers of cultural discussion which is moving
from internet. The network of television and prior trade publishers are increasingly facing
various questions with context of responsibilities on basis of users, key constituencies which
highly depends on host of public discourse along with broad notions of public interest (Gillespie,
2010).
According to cultural, financial and regulatory demands organizations operate not just
politically but helps in discursively for framing technologies and services. In my opinion, it
performs strategically and position itself by pursuing both future and current profit for striking
regulatory among legislative protection along with absence of obligation and does not lay
cultural imaginary with sense of service (Karyotakis and et.al., 2018).
I think that this point is not too much world and this platform helps in revealing position
for establishing intermediaries and is very difficult to perform. The services of youtube are not
only for users but also for advertisers to major producers of media with hops of having partners
and policymakers as well. With context of political, this platform raises someone and is rarely
used for describing various beliefs of ordinary citizens as it retains different ethos. In sense of
platform, it is raised, accessible and level along with ideological features. However, it seeks
sustainable business models which run against various traditional regulations along with spark
discussion as it becomes visible for drawing attention to different users but at public huge
pressure is mount towards different balance among safe and controversial, between financially
and socially valuable and niche and wide appeal. In my opinion they raised both traditional
dilemmas related to public expression and free speech. We do not have any language for
attending these particular interventions with its consequences (Li and et.al., 2018).
I have sought to analysed that, impacts of social media on political and economic
environment in any nation has currently being challenging. YouTube is the largest and most
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accessible platform which is consist of various contents. There can be promotion to good news,
videos or information among society while there are majority of drawbacks in these operations.
Political environment in an economy have various confidential details which are to be delivered
among internal departments which are nowadays become less secure. Chances of having data
breach which encourages terrorism or unlawful acts in country. There will be publicity and fame
were awarded to people which are beneficial to society, as they get famous due to higher views
or likes (Hughes, 2018).
On the other side, the positivity in YouTube publications helps society in terms of having
appropriate information regarding the loopholes and drawbacks of operations. the issues such as
corruption, gender discrimination and relevant unlawful activities which were being brought by
individual among the society to have fair justice and aware society from such problems. I think
uplifting the operational gains in a business will help in managing economical activities in
country. Influences of various videos and contents benefits in delivering a positive message
among society (Adeyinka, Okemute and Tella, 2018).
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REFERENCES
Books and Journals
Adeyinka, T., Okemute, F. and Tella, A., 2018. Perception and Use of YouTube by Music
Lecturers and Librarians in Selected Tertiary Institutions in Kwara State,
Nigeria. International Information & Library Review. 50(2). pp.108-128.
Gillespie, T., 2010. The politics of ‘platforms’. New media & society. 12(3). pp.347-364.
Hughes, A., 2018. Weapons of Mass Consumption: Social and Digital Media in Political
Campaigns. In Market Driven Political Advertising (pp. 61-78). Palgrave Pivot, Cham.
Karyotakis, M. A. and et.al., 2018. TOURIST GO HOME: COMMUNICATION AND
PROPAGANDA ON YOUTUBE. Journal of Media Critiques [JMC]. 4(14).
Li, T. and et.al., 2018. Youtube av 50k: an annotated corpus for comments in autonomous
vehicles. arXiv preprint arXiv:1807.11227.
Livas, C., Delli, K. and Pandis, N., 2018. “My Invisalign experience”: content, metrics and
comment sentiment analysis of the most popular patient testimonials on
YouTube. Progress in orthodontics. 19(1). p.3.
Mayes, D. G., 2018. Banking union: the disadvantages of opportunism. Journal of Economic
Policy Reform. 21(2). pp.132-143.
Yıldırım, A. and Gansinger, M. A., 2018. The juxtaposition effect of online communication on
social environments, including gender discrimination and political. Vortex of the Web.
Potentials of the online environment, p.41.
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