Marketing Principles and Practice Report: Polo Ralph Lauren Analysis

This report provides a comprehensive analysis of Polo Ralph Lauren's marketing strategies, focusing on the application of marketing principles and practices to its women's product line. The report delves into key marketing concepts, including the marketing mix (product, price, place, promotion), and examines how these are utilized to target and attract consumers. It also explores the consumer decision-making process when purchasing Polo products, considering factors such as brand appeal, demographic characteristics, and the influence of product quality. The analysis includes a literature review that identifies and defines relevant marketing concepts, along with an examination of consumer behavior. The conclusion summarizes the findings and offers recommendations for future marketing initiatives. The report also includes references to support the analysis, and discusses the differences between Polo and Blue Label brands.

Marketing Principles &
Practice

Table of Contents
PART 1............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................1
a. Identify and define key marketing concepts that used by Polo Ralph Lauren corporation to
explain how they are used to market Polo Ralph Lauren for women products..........................1
b. Explain how Polo Ralph Lauren women consumers make their buying decisions when
purchasing Polo products............................................................................................................2
CONCLUSION AND RECOMMENDATIONS............................................................................3
PART 2............................................................................................................................................3
Covered in ppt.............................................................................................................................3
REFERENCES................................................................................................................................4

PART 1
INTRODUCTION
Marketing principles and practices assists to develop more significant advantages that
assists to conduct appropriate research, product design and development with promotion and
customer service. Marketing functions also centres with core principles, strategies and tactics. As
a result, it includes marketing mix, customer retention, etc. (Nowak, Gellin and Butler, 2015).
In this context, present study based on Polo Ralph Lauren which is brand appeal and built
on selling dreams of escape and transformation with demographic which is typically and rapidly
grow in different areas of the world to develop more significant advantages.
In order to carry present report, it covers different kinds of marketing concepts that can
be applied to develop marketing management orientation. As a result, it assists to develop
product orientation, sales orientation, etc. Furthermore, it includes consumer decision making
process that consider framework to develop new product in the market.
LITERATURE REVIEW
a. Identify and define key marketing concepts that used by Polo Ralph Lauren corporation to
explain how they are used to market Polo Ralph Lauren for women products
As per the point of Armstrong, Adam and Kotler, (2014), there are different types of
marketing concepts can be successfully implemented in Polo Ralph Lauren to target and develop
effective advantages at workplace. With the help of marketing mix, it can be stated that it is one
of the most foundational aspect that develop successful operations and functions for product
design and development which would be beneficial to promote more desired level of results. For
promotion and customer service, it can be stated that marketing functioning is related with core
principals, strategies and tactics. On the basis of 4 p's centre, there are several advantages will be
successfully gained to implement marketing efforts and relate it with synergy between different
products. Therefore, it includes product, price, place and promotion. On the other hand, Tricker
and Tricker, (2015) stated that products and services will be offering to customers so that they
are attracted to consider appropriate distribution at workplace. Distribution refers as get goods
from different people so that price element will continue perceive combination with different
products benefits. Promotion is also used as various communication tool that assist to attract
targeted customers to generate more value in the business.
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According to point of Joung, Goh and Surles, (2015), marketing is built on principle to
maintain long term customer relationship. This is because, company recognise typically costs
that helps to promote and attract new people at workplace. Customers are also satisfied so that
customer relationship management strategy will be successfully consider at workplace. It is
relatively new concept that combine goals to maintain customer loyalty with database
technology. With the help of gathering data on customer, they are targeted with focused
promotional offers. Hence, it assists to establish stronger and loyal connection. On the basis of
Khan, Lew and Park, (2015) views, it can be argued that research and development in Polo
Ralph Lauren assists to emphasis on promotional elements of marketing. As a result, successful
marketing system will be continue work with using various kinds of data gathering. As a result,
people will be targeted with equipped and develop final solution to promote them.
As per the point of Duncan and Goddard, (2016), promotional mix is a kind of
advertisement, public relationship and selling and direct marketing to retain customers.
Companies also use paid advertisement to prevent creative and value oriented message that
emphasis on benefits that can be accomplish from products, great services and environment is
also responsible for different kinds of food. Press releases and other media also coverage
participation of common mean of public relations. Interactive promotional methods helps to
directly present product and service value to customer that seek an immediate response.
b. Explain how Polo Ralph Lauren women consumers make their buying decisions when
purchasing Polo products
According to the point of Saunders, Barrington and Sridharan, (2015) Polo Ralph Lauren
brand appeal to built on selling dreams of escape and transformation as per demographic
characteristics that was rapidly grown to looking new ways of the development activities. On the
basis of demographic characteristics, it can be stated that prospective customer segment on
luxury clothes is also falling so that brand is also rich to perform idea with development
program. However, idea of luxury for different perspective also develop successfully that include
plan to accelerate development of Polo brand. Beside this, Spake and Bishop, (2015) stated that
Polo Ralph Lauren is own brand so that women consider their buying decision on the basis of
quality of product and services. In this regard, entire incremental also successfully establish that
bring higher revenue over time. Business also consider growing its business with women to
provide them qualitative material. It also allows accomplishing greater share in the women's
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luxury apparel market. They are also open most interesting things that assists to perform more
with Polo business. As the management stated that, earning successfully build to gain more
effectiveness at workplace.
However, DiMartino and Jessen, (2016) argued that Polo for women brand differs from
Blue Label brand in several ways. As a result, average retail price for a product sold from the
brand which is about 30 to 40% successfully develop with combine base of particular
functioning. Instead of a product, it also built primarily around leather items. Polo products are
also mixed with cotton and torn jeans. It means Polo brand cannot be replace with Blue Label
brand successfully. Hence, Polo Ralph Lauren needs to convince consumers to buy on average
two and more than two items.
CONCLUSION AND RECOMMENDATIONS
From the above discussion, it can be concluded that Polo Ralph Lauren successfully
operate to gain more desired level of results. With the help of decisions, it can be stated that Polo
stores not merely limited growing on women's business but also coincides with several high
potential product initiatives. As a result, it can be stated that the chosen business has several
global opportunities through they will easily communicate their functioning to get successful
results. Several product initiatives assists to attain more desired level of results in the business
that assists to show significant advantages at workplace (Grant, Wong and Trautrims, 2017). On
the basis of introduction of women wear, more refined introduction can be successfully develop
which create more opportunities with significant concentration in international markets.
PART 2
Covered in ppt
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REFERENCES
Books and Journals
Armstrong, G., Adam, S. and Kotler, P., 2014. Principles of marketing. Pearson Australia.
DiMartino, C. and Jessen, S.B., 2016. School brand management: The policies, practices, and
perceptions of branding and marketing in New York City’s public high schools. Urban
Education. 51(5). pp.447-475.
Duncan, S.F. and Goddard, H.W., 2016. Family life education: Principles and practices for
effective outreach. Sage Publications.
Grant, D.B., Wong, C.Y. and Trautrims, A., 2017. Sustainable logistics and supply chain
management: principles and practices for sustainable operations and management.
Kogan Page Publishers.
Joung, H.W., Goh, B.K. and Surles, J., 2015. Investigating relationships between internal
marketing practices and employee organizational commitment in the foodservice
industry. International Journal of Contemporary Hospitality Management, 27(7),
pp.1618-1640.
Khan, Z., Lew, Y.K. and Park, B.I., 2015. Institutional legitimacy and norms-based CSR
marketing practices: Insights from MNCs operating in a developing economy.
International Marketing Review. 32(5). pp.463-491.
Nowak, G.J., Gellin, B.G. and Butler, R., 2015. Addressing vaccine hesitancy: the potential
value of commercial and social marketing principles and practices. Vaccine. 33(34).
pp.4204-4211.
Saunders, S.G., Barrington, D.J. and Sridharan, S., 2015. Redefining social marketing: beyond
behavioural change. Journal of Social Marketing. 5(2). pp.160-168.
Spake, D.F. and Bishop, J.S., 2015. Distance Education in Marketing: Current Practices and
Differences Among Institutions in the United States. In Creating and Delivering Value
in Marketing (pp. 134-134). Springer, Cham.
Tricker, R.B. and Tricker, R.I., 2015. Corporate governance: Principles, policies, and practices.
Oxford University Press, USA.
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