University Marketing Report: Pop-Up Outlet Marketing Analysis

This report, focusing on the marketing strategies of pop-up outlets, examines how these temporary stores generate enthusiasm and intrigue to attract customers. It explores the challenges in reaching the target audience due to their limited operational time and discusses the interrelationship between marketing, marketing functions, and functional units within pop-up stores. The report analyzes marketing tactics employed by a specific pop-up store, Food Joint Corner, including printed flyers, local radio and television advertisements, and email marketing. It highlights the business objectives of building direct customer connections and spreading awareness of unique products, while also suggesting improvements such as leveraging Facebook to increase reach. The analysis provides insights into how pop-up stores can create urgency, understand customer choices, and build brand credibility.

Running head: MARKETING FOR POP-UP-OUTLET
Marketing for Pop-Up-Outlet
Name of the student
Name of the University
Author note

1MARKETING FOR POP-UP-OUTLET
The role of the marketing with the help of the pop-up outlets is to create the aura of
the enthusiasm and intrigue the customers so that they would visit the stores. In my opinion,
the marketing can help them in carrying out interaction with the customers that can increase
their popularity among the people. The challenges that are faced by the people in the event of
marketing of the pop-up outlets relates to reaching the target audience. They reach the people
for a small amount of time and then they disappear that creates hurdles in the path of their
marketing (Alexander and Bain 2016).
There exists inter-relationship in between marketing, marketing functions and that of
the functional units within the pop-up stores. The marketing of the pop-up stores is created on
account of the fact that it helps in the creation of the sense of the urgency (Klein et al. 2016).
I think that the marketing functions of the pop-up stores relates to the fact that it helps in
understanding the choices of the customers that can be made use of by the company for the
purpose of its growth. The functional units of the pop-up stores relates to the marketing along
with the supply chain elements that helps the store in reaching out to the customers.
The marketing tactics that are applied by the pop-up store, Food Joint Corner is in
relation to the printed flyers that can reach out to a large number of people. It can prove to be
an effective medium that can help in drawing people towards the food store. I think that the
advertisements on the local radio along with the television are the effective instruments of
marketing that have been employed by the pop-up store. The other marketing tactics that
have been used by the retail outlets in the locality pertains to the using of the e-mail
marketing that helps in making the people aware about the brand (Taube and Warnaby 2017).
It can help in making the people loyal towards the brand. They have created the e-mail
campaigns that has helped them in featuring the event details that has helped in building
anticipation among the subscriber base.

2MARKETING FOR POP-UP-OUTLET
The business objective of the pop-up store called Food Joint Corner was to connect
directly with the customers that can help in the area of building relationships. The primary
goal of the pop-up stores is to spread a message among the people in relation to the unique
products that are being offered by the people (Haas and Schmidt 2016). I think that it has
been able to create awareness among the people that has helped in building credibility
pertaining to the brand. Its objective was to gather information about the products of the
company that can work for the benefit of the company in the long term. The business
objective was met as the pop- up store was able to arouse the curiosity of the people towards
the temporary store that can later work to the benefit of the company. The marketing tactics
of the company can be improved in the event of Food Joint corner taking recourse to Face
Book that can increase the reach of the company. It can reach out to the young people that
can contribute in increasing the popularity of the pop-up store.

3MARKETING FOR POP-UP-OUTLET
References
Alexander, B. and Bain, J.K., 2016. Small store design and marketing effects: experiential
developments in SME fashion pop-up store strategies. In Multi-Channel Marketing,
Branding and Retail Design: New Challenges and Opportunities (pp. 163-192). Emerald
Group Publishing Limited.
Haas, S. and Schmidt, L., 2016. What drives the success of pop-up stores?.
Klein, J.F., Falk, T., Esch, F.R. and Gloukhovtsev, A., 2016. Linking pop-up brand stores to
brand experience and word of mouth: The case of luxury retail. Journal of Business
Research, 69(12), pp.5761-5767.
Taube, J. and Warnaby, G., 2017. How brand interaction in pop-up shops influences
consumers’ perceptions of luxury fashion retailers. Journal of Fashion Marketing and
Management: An International Journal, 21(3), pp.385-399.