Organizational Management: Poppies Company HR and Marketing Report

This report examines the organizational behavior of the Poppies company, focusing on its Human Resource Management (HRM) and Marketing departments. The report details the aims of both departments, including HR's role in recruitment, training, compensation, and compliance, as well as the marketing department's responsibilities in market research, strategy, product development, and sales support. Furthermore, the report discusses the importance of an effective organizational structure, such as chain of command, to ensure the company's success. The analysis highlights the interplay between human behavior, organizational structure, and firm goals within the context of Poppies, a food industry company.

UGB008 Introduction to
Organizational
Management assessment

Table of Contents
INTRODUCTION...........................................................................................................................3
A) AIM OF TWO FUNCTIONS.....................................................................................................3
Aim of the Human Resource Management............................................................................3
Aim of the marketing department in food industry...............................................................5
B. EFFECTIVE STRUCTURE OF THE FIRM THAT POSITIVELY CONTRIBUTES TO
THE SUCCESS OF A FIRM..........................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................9

INTRODUCTION
Organization behavior is considered as the Human behavior within the organization
settings as there are interfaces between the human behavior as well as organization and also the
organization itself. One of the crucial goals of the firm is to revitalize firm theory as well as
develop a better conceptualization regarding organizational life. Present report lay emphasis on
the Poppies company.. Furthermore, it focused on the functions the human resource
management of HF and also the marketing department of the HF firm and also highlights the
good organization of the firm.
Poppies company main function are the Human resource management and Marketing.
A) AIM OF TWO FUNCTIONS
Aim of the Human Resource Management.
The aim of the HR of Poppies company is to create the job descriptions, job
vacancy ,processing new hire paperworks as well as conducting preliminary interviews. They
are the responsible personalties and also improves the visibility of the restaurant's visibility and
also they have the responsibility of choosing the best candidates.
Restaurant within most of the times serves the alcoholic beverages that must have
TIPS certified staff members. TIPS certification means that staff member of the Poppies
company serves the alcoholic beverages and also responsible for the consumers to reach the
consumption limits and this also expose the liability of the restaurant. In addition to this
employees of the restaurant staff members also needs to be tested for the businesses that
communicable diseases as well as trained for the handling of the food. HR coordinates training
as well as verifies health as well as food related certification (Buchanan,. and Huczynski, 2019)
Aim of HR function is to ensure On Boarding services. HR managers of the Poppies
company develops the appropriate orientation as well as on boarding of the new employees.
Service standards also includes restaurant specific guidelines for example preparation of the
guidelines, timing for the customer service and also plate presentation.
Aim of HR function is to maintain Recruitment process. Recruitment or hiring process
consider as the process of searching as well as attracting the right candidates for the vacant job
within a firm. There are two sources of the Recruitment such as internal and External sources .

Here Poppies company refers to the process of searching the employees who have potential to
perform the task within the firm. The aim of the recruitment process is to find the talented as
well as qualified candidates regarding for the growth as well as development of the firm
(Wilson, 2018). Internal sources of recruitment consists of the staff members that are already
on the payroll of a company. It involves the former staff members who have returned to the
work for the Poppies company firm. It can be done with the help of the internal sources that is
done by the filling up vacancies by the promotion, transferring staff members within the firm.
Aim of HR function is to provide Compensation to workers to retain them in firm.
Competitive wages as well as surveying and also the payroll processing are considered as the
functions of the Human Resource staff for the company Poppies company. Here the employers
provide the benefits to the employees and also negotiate the health plans as well as monitors the
retirement programs of the retirement. Surveying as well as setting competitive wages and also
payroll process are considered as the functions of the Human Resource staff handle for the
restaurants such as employees benefits (King, and Lawley,2016)
Human Resource manager can also propose to enhance the retention for example
provided discount on the vendor's goods as well as services.
Aim of HR is top provide Training and development to workers to improve their
capabilities so that they can work better and can be profitable for the firm. Responsibility of the
Human resource manager of the Human foods involves the training restaurant floor managers on
the issues resolvable performance issues as well as employee retention matters for example
addressing suggestions as well as concerns.
Resolving Compliance is another aim of HR. Human resource of the Poppies company
maintains the restaurant's command with the staff members regulation such as Fair Labour
Standards Act, a federal laws also governs to the minimum wages as well as overtime pay. Here
some companies are prone to FLSA violations due to the long hours as well as low wages for
the restaurant workers. Human resource assures that Poppies company company complies with
the other state fair and federal employment practice (King, and Lawley,2016).
Improving Working conditions and welfare is another agenda of HR. Training and
development just upgraded the employees of the Poppies company to work efficiently and
effectively but that unable to assure the fulfilment and good productivity of the objectives. It is
due to the factors that are equally vital. As these include conditions and working Environment.

Here the functions highlights on the good maintenance of the workplaces as well as giving and
environment for the staff members for efficient working.
Giving Motivation to workers to make them positive is the aim of HR. People within the
firm work a specified level of the efficiency as after some time they require to provide some
new incentives to the work. Motivation is the most important concept that works here. As per
the view of this functions states that HR manager should motivate the employees of the Poppies
company both in terms of financially and non financially.
Maintaining Personal record keeping is the aim of HR. According to this function
Poppies company's HR manager keeps the records regarding the personnel working within
various department under the various heads. Also, they keep assist the build the
staffing techniques and motivational techniques.
Building Industrial Relations. Is the agenda of HR function. The relations of all the
employees within the firm is considered as a crucial aspect for any firm. As this functions helps
within the collective joint consultant as well as settlement of the disputes. It is due to as
manager has various working knowledge of different labour enactments.
Aim of the marketing department in food industry.
Market research is consider as the key responsibility of the marketing department. It
assist firm to identify market opportunities as well as gain a better understandings the needs of
the customer. The department can also carry out its own research by studying various industrial
reports ,websites and market research firm so that it can easily carry out the research. It provides
food researchers as well as industry professional to gain with the business to maintain the growth
of the business.
The marketing department has full responsibility regarding the growing revenues, enhancing the
marketing share as well as contribution to the firm profitability and growth. As in the small
companies where are only one person included such as marketing director who are responsible
for the functions such as Publications and advertising events.
The marketing’s aim is to Set the strategy of the marketing to generate sales. Marketing
department senior managers of the firm takes the overall responsibility for setting the marketing
strategies of the firm in terms of overall strategy as well as objectives. It can enhance the share
within certain market sector such as to enter within a new sector as well as to open a new Chanel
regarding the distribution. For example internet is considered as the component to reach a broad

geographical market. It also reaches an agreement regarding the strategy with the senior
management team as before the planning campaigns within details (Wilson, 2018).
Another aim of marketing department is to ensure Product development. The marketing
departments also able to works within the internal as well as External product development so
that it develops the new products or improving existing ones. Here the department also identifies
the gap within the product range where they can provide the opportunities for the firm.
Marketing employees gives development teams within the information on the consumers
demands needs as well as preference to assist the features or the improvements with the new
products .
Maintain Communication as well as promotional Materials is another aim of marketing.
Marketing departments plan campaigns as well as develop communications material so that it
can promote products as well as services to the prospects and consumers. Here By depending on
the available budgets they can plan the campaigns such as advertising campaigns. They may
plan to develop email ,also create the promotional consent for the firm websites . Such as
Company brochures, product leaflet and product data sheets or the consumers newsletters. They
can design or write the promotional material as they have the skills in the department, or they
can also appoint the advertising agencies as well as design the Poppies company to the produce
the work (Wilson, 2018).
Another aim of marketing is to Support of Sales Team. To improves the sales
performance and the growth speed up of the business for that there is a cooperation between the
sales as well as marketing departments. It can provides the sales teams with high quality leads
for example a coupon or a telephone number and also encouraging the visitors to register their
details on the Poppies company official websites. With the help of the marketing department
Poppies company can also prepares presentation regarding sales ,supply of the promotional
material to provide the consumers ( Ranjan, 2017) . In some firms like Poppies company,
marketing departments are responsible for the organizing events . For example
seminars ,exhibitions ,sales conference and customer hospitality events (marriages,ring
ceremony, retirement events and many more). They also promote external events regarding the
consumers to assure successful attendances.
Conducting Market research is another major aim of marketing so that needs of
consumers can be identified. Nowadays Costumers are faced with the unlimited number of the

eating and dinning choices. They able to understand motivations, behaviour and customer
attitudes by knowing competition ,industry forecast (Buchanan,. and Huczynski, 2019.
The food industry embrace highlighting on retailing as well as marketing ,farming and
agriculture, also packaging and processing and also kitchen as well as chefs.
B. EFFECTIVE STRUCTURE OF THE FIRM THAT POSITIVELY
CONTRIBUTES TO THE SUCCESS OF A FIRM.
The most common reasons that the firms fails is an imbalance among the different parts
of the firms. It also depends on the factors such as they do not have the good between the
employees and mangers, or they do not have good coordination between the sales and operation
department. In order to be successful of the Poppies company it needs to have to right type of the
organization structure.
Types of the organization structure
Chain of command
It is known as the traditional kind of the organizational structure and it also depends on a line of
authority that can be start at the very top of the firm and also it goes down to the lowest level of
the employees. There are some crucial concepts attached to such kinds of the organizational
structure.
The concept of authority has specified Rights as well as principles. As Each and every manager
has their own power to assign the specified people about roles and responsibility.
The concept of unity of the command is considered as another crucial concepts that is also a
part of this type of structure.
 Span of control- It able to determines that how many levels of an organization structure
and also how many managers as well as how many staff members can manage effectively
and efficiently.
 Centralization and decentralize structures- If the Poppies company run from a central
place or another autonomy by all over the firm as there are two opposites structures that
varying level of the effectiveness and also the depending on the situation.
 Formalization- This kind of structure is considerer as highly formal such as where the
jobs are highly standard as well as there are clear protocols and rules that able to guide
the behaviour of the employee (King, and Lawley,2016)

 Specialization - Work specialization is considered as all about the tasks as well as jobs
that are distributed within the firm. Each and Every job is divided among the few
specialized parts as they have to perform various tasks top accomplish the goals of the
job.
 Departmentalization- Here the decentralization is all about the grouping jobs up as the
way through which the jobs are grouped vary from one form to another and can be
according to five department of the Poppies company such as Functional
departmentalization,Product departmentalization , geographical departmentalization and
process departmentalization as well as customer departmentisation.
An organization structure of a firm is all about the communications, flexibility as well as
distribution of the tasks. It includes lines of both accountability and authority. In addition to this
what kind of behavior is acceptable in Firm. In order to keep business going as well as
profitable there is a need of the right kind of the structure. There are various kinds of structures
as each of them are suitable for various situations (Bratton, 2015).
 Here Good communication structure is about the getting the right structure for the
specified situation. As there are various advantages that are given below.
 With the help of the right kind of the structure it will makes possible for the staff
members to communicate effectively with their managers and also with each other. Flow
of the information could easily within all the directions. Here the employees feels
valued.
 Tasks are easier to perform - When the company like Poppies company has maintained
the right organizational structure ,every staff members knows that which tasks are
expected from them as well as have all the things they require to perform . This makes
them effectively carry out such kinds of tasks (Wilson, 2018).
 Improved customer service- With the help of the right organizational structure can make
the employees of the Poppies company to be happier and also they will become more
productive on the job. They also treat their consumers better and the guests will also be
happier. Thus it will pay dividend within a better form of a better bottom line for the
firm.

 To run smoothly of a firm the right kind of the organizational structure is required as the
staff members will feels happier and also the leaders will feel easier to lead as the
consumers will also happier too.
CONCLUSION
From the above report it had been concluded that the HR managers of the Poppies
company develops the appropriate orientation and Recruitment or hiring process. Human
resource of the Poppies company maintains the restaurant's command with the staff members
regulation such as Fair Labour Standards Act, a federal law. Marketing department senior
managers in terms of overall strategy as well as objectives ,To improves the sales performance
and the growth speed up the business of the firm. It also lay emphasis on the Effective
structure .Here Good communication structure is about the getting the right structure for the
specified situation. With the help of the right organizational structure can make the employees
of the Poppies company.
REFERENCES
Books and Journals
Buchanan, D.A. and Huczynski, A., 2019. Organizational behaviour. Pearson UK.

Bratton, J., 2015. Introduction to work and organizational behaviour. Macmillan International
Higher Education.
King, D. and Lawley, S., 2016. Organizational behaviour. Oxford University Press.
Ranjan, P., 2017. Human Resource Management and Organizational Behaviour. Journal of HR,
Organizational Behaviour & Entrepreneurship Development.1(1). pp.8-12.
Singh, K., 2015. Organizational behaviour: Text and cases. Vikas Publishing House.
Wilson, F.M., 2018. Organizational behaviour and work: a critical introduction. Oxford
university press.