Analyzing Consumer Behavior: Porsche's B2B and B2C Market Report

This report provides an in-depth analysis of Porsche's consumer behavior, focusing on the decision-making processes within both B2B and B2C markets. It explores the importance of understanding consumer behavior for marketers and examines the key differences between B2B and B2C decision-making, highlighting the rational and emotional factors influencing consumer choices. The report evaluates various market research approaches and methodologies used to understand consumer behavior in both contexts, including mixed methodologies, communication methods, and the sales cycle. The conclusion emphasizes the importance of Porsche actively targeting B2C markets and ensuring market value. The report also includes references to relevant academic sources.

Consumer
Behaviour Insights

Table of content
 INTRODUCTION
 Main body
 Conclusion
 References

INTRODUCTION
 The below report explores the consumers decision making and the
complexities of customer behaviour of Porsche.
 Along with it, it explores the importance for marketers to map a path to
purchase and understand their decision making process.
 The key differences and evaluation of different approaches to market.

P3: Comparison and contrast of the key differences in decision-making
process in the context of B2B and B2C of Porsche's market
 The purpose of Porsche is to either sell the cars to its customer or to other businesses.
B2B sales are to businesses while B2C sales are to customers.
 Both rational and emotional factors of consumers are brought into play during
purchases.
 Porsche ensures that its decisions are as rational as possible.

Cont..
 Business 2 Business – In B2B the selling of cars would be in between two business entities,
Porsche and other could be any other business organisation or a company. Here, the main
aspect Porsche considers is the relationship with the other organisation.
 The relationship impacts the overall needs and requirement of Porsche and the buyer. In this
context the quantity of commodity or requirement would be large, which helps both the
buyer and seller making profits.
 During large deals, the seller (Porsche) earns profit in selling a number of cars and the buyer
while purchasing more commodities would be having low prices than buying the single ones.

CONT..
 Business to Consumer : In B2C, the selling of cars is between the Porsche and the direct
consumer. It does not involve any other business, company or a firm. It's upon the end user
which decides the kind of car he wants and makes the decision of buying one.
 In B2C, Porsche is not able determine the end users capability of making decisions, and
providing them with their sole requirements. But a good analysis of consumer's decision
making does provides it with the right market and needs of the consumers.
 This helps the company to make its cars accordingly and leave no trace of any mistakes
that in future would lead to discrepancies in sales.

CONT..
 The above stated key differences between both B2B and B2C consumer decision
making processes showcase how Porsche determines its car's market selling capability
and consumer's behaviours.
 Along with it, different roles of a B2B and B2C consumer have taken in context that
impacts the overall market of Porsche and its cars.

P4: Evaluation of the different approaches to market research and methods of
research used for understanding the decision-making process in both B2B and B2C of
Porsche
 Consumer's decision making in both B2B and B2C requires different market research
and their methods to understand the process
 It involves varieties of dimensions that deals with both consumer commodities in
different ways.

CONT..
 1. Mixed methodologies: Most of the B2C market research studies involve mixed
methodologies. In B2B, this is not always the case.
 The requirement is left on three integrated factors: complexity of B2B markets, the
requirement to capture enough data, and the need to test and verify results to achieve an
acceptable level of statistical confidence.
 2. More likely to involve telephone, web and E-mail: As being business
professionals, B2B market individuals are often management level and above.

CONT..
 3. Sales Cycle : The cycle of B2B sales is an extended process, lasting several months
or years. Comparison to B2C, according to a market research an average of 56% of
consumers know the brand of product they want to purchase.
 It is very critical to understand how the decision process involves, how information is
gathered on vendors and products, who makes the decision etc. These questions have a
different relevance in B2C space.

CONCLUSION
 The above report explores various consumer decision making process and
methodologies in regard of Porsche.
 The key differences of decision making process with their comparison of Porsche's
buyers in B2B and B2C market. With this report, it can be seen as Porsche can play a
more active role in targeting B2C markets rather than B2B. Their concern should be
more consumer towards as for a car maker it is necessary to ensure its market value and
word of mouth

REFERENCES
 Bamossy, G.J. and Solomon, M.R., 2016. Consumer behaviour: A European
perspective. Pearson Education.
 Gattorna, J., 2017. Introduction. In Strategic supply chain alignment (pp. 15-21).
Routledge.