Leadership in IT Project Management: Port Fairy Caravan Park Report

This report analyzes the Port Fairy Caravan and Camping Park case study, focusing on IT project leadership and management. The report begins with an introduction and background of the project, followed by a description of the project objectives, which include evaluating and analyzing the park's e-marketing strategy, identifying challenges, and determining the most impactful approach for reviewing the e-marketing strategies. A SWOT analysis of the park is presented, followed by an outline of the problem, critical assumptions, and constraints. The report then explores options analysis, recommendations, financial analysis, preliminary project scope, budget estimation, schedule estimation, and potential risks. The project aims to improve customer inflow, especially during peak seasons, and addresses issues like decreasing visitor numbers and ineffective marketing strategies. The analysis includes considerations for boat usage, campsite distribution, and accommodation facilities. The report concludes with recommendations for improving the park's e-marketing strategies and overall customer experience.

1Running head: LEADERSHIP IN IT PROJECT MANAGEMENT
ITECH 7401 LEADERSHIP
IN IT PROJECT
MANAGEMENT
Port Fairy Caravan and Camping Park Case
Study

2LEADERSHIP IN IT PROJECT MANAGEMENT
Table of Contents
Introduction and description of project background........................................................................3
Description of project objectives.....................................................................................................4
Description of the current situation and SWOT analysis of the park..............................................4
Outline of the problem.....................................................................................................................6
Analysis of Critical assumptions and constraints............................................................................7
Options analysis and recommendations...........................................................................................8
Financial analysis...........................................................................................................................10
Preliminary project Scope..............................................................................................................11
Budget estimation..........................................................................................................................13
Schedule estimation.......................................................................................................................14
Potential risks.................................................................................................................................16
Conclusion.....................................................................................................................................17
References......................................................................................................................................19

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Introduction and description of project background
This particular report will discuss the project based on the case study of ‘Port Fairy
Caravan and Camping Park.' It also discussed the problem statement identified in this project and
both the critical assumptions and constraints identified to complete this park related project
(Kerzner & Kerzner, 2017). Apart from that, it also discussed the initial project requirements,
budget and schedule estimation, as well as the potential risks, identified to complete this Fairy
Park project. Also, it also discussed the evaluation of different project management
methodologies that are needed to complete any particular IT projects and its strategic alignments
to achieve the organizational goals (Schwalbe, 2015).
The Port Fairy Caravan and Camping Park is mainly located in the coastal region of Port
Fairy which is mainly known as the jewel in the crown from the South West region. The main
focus of this project is to evaluate and analyse both the Port Fairy Caravan as well as the
Camping Park Pty Ltd e-marketing strategies. Apart from that, it also discussed regarding
various evaluation techniques that mainly used for examination and audit of all present e-
marketing channels including network site posts, network notice boards, online bulletins, a
portable application, promoting via web-based networking media destinations and Google
(Larson & Gray, 2017). For the e-marketing channel, the assessment ought to incorporate a
report enumerating changes in appointments, correlation with contenders, ROI, and a lot of
suggestions. The assessment will require information to help discourse and discoveries in Port
Fairy Caravan and Camping Park Pty Ltd;it will be accomplished through overviews of
vacationers, audit, and assessment of appointments and money related records. The defined
budget and duration of this Port Fairy Caravan and Camping Park project are $145,000 budget
and three months (12 weeks) time to complete the whole project.

4LEADERSHIP IN IT PROJECT MANAGEMENT
Description of project objectives
To complete this project, some of the objectives for the analysis and evaluation of Port Fairy
Caravan and Camping Park Pty Ltd project are discussed below:
 To evaluate and analyze various Port Fairy Caravan and Camping Park Pty Ltd e-
marketing strategy
 To identify multiple challenges faced by South West Advertising Inc focusing on the
development and evaluation of the e-marketing strategies
 To analyze the five-stage approach in order to evaluate the e-marketing strategy based on
the time frame parameter
 To determine the most impactful and economical approach for reviewing the Port Fairy
Caravan and Camping Park e-marketing strategies
Description of the current situationand SWOT analysis of the park
As an e-marketing expert from South West Advertising Inc, I was appointed to review
the current e-marketing strategies used by Port Fairy Caravan and Camping Park Pty Ltd to
identify which will be the best strategies to improve their business growth (Fleming &
Koppelman, 2016, December). In order to do the same, various available e-marketing strategies,
all marketing channels, advertisement on social media channels are investigated and reviewed.
However, being a top-priority project, it was determined to complete this project within the three
months time span. To complete this project, the project sponsors Bob Sugar, Rod Tidwell,
selected another member Dorothy Boyd to manage the internal IT plan of South West and Avery
Bishop to manage the Port Fairy Caravan and Camping Park business. However, to complete this
project successfully, I was assigned as a project manager where my main focus of work is to
increase the customer’sbase to avail their luxury accommodations option in vacations in Port
Fairy coastal hamlet. Apart from that, as a project manager, below is the SWOT analysis of Port
Fairy Caravan and Camping Park Pty Ltd done to complete this project:
Strengths Weakness Opportunity Threats
:In the whole coast :To discuss the The opportunities :The main threats facing

5LEADERSHIP IN IT PROJECT MANAGEMENT
hamlet of Port Fairy,
there are numerous
green spaces and parks
in each side of the
Moyne River including
different beautiful
botanic gardens
(Heagney, 2016).
However, the park also
has an extensive system
of pathways covers
farmland regions of
entire Port Fairy and the
seaside territories of
Moyne River. Inside the
urban regions towards
the downtown area,
different ginnels and
streets give great access
to the different green
spaces and Parks. Apart
from that, the park has
the facility of camping
in Riverside and also
has the cabin facilities
to stay and explore the
surroundings of Port
Fairy. It has the park
facilities to hang out
with families and being
a pet-friendly park; the
family is allowed to
come with their pet
animals (Turner, 2016).
weakness of this part,
the first point highlights
regarding of all green
spaces and parks are not
having resident
associations and friends
much interested in
future development.
Moreover, it also has
only a few bridleways in
the whole project area to
offers different activities
like mountain bike
riding and suitable horse
trails.(Yang, Huang &
Wu, 2011) To discuss
the weakness of this
park, it also discussed
both designated sites
and wildlife habitats
required to have better
links with each other to
attract more customers
including teenagers,
child, etc. Apart from
that, train
administrations are poor
with just two lines with
few stops (Milosevic &
Martinelli, 2016). One
course has stops at
Regent Street, William
Street and Port Fairy
War dedication stations
discussed regarding the
Port Fairy Caravan and
Camping Park include
creating ore youth
arrangement at key
areas all over the green
passageway in the
existing Parks and
additionally green space
that helps extensive
nearby neighborhoods.
Park size and area inside
is basic to keep away
from potential clamour
annoyance (Kerzner,
2017). Though, the local
community involvement
develops better picture
as per the needs of
different parks as well
as green spaces by
ensuring the more
effective and efficient
uses of different
available resources. The
development of wide-
ranging routes for both
horses riding and
cycling in the whole
park areas are identified
as opportunities for park
development. Apart
from that, they also
have the opportunity to
by Port Fairy Caravan
and Camping Park is the
increase of locality in
Australia which directly
increasing the building
land. However, the
increasing of building
land becoming threats to
maintain this large park
area. It also faced
threats due to an
increase in dumping,
poaching, vandalism,
and other different
pollution as well as anti-
social activities within
the park areas (Joslin &
Müller, 2015). Apart
from that,
vulnerabilities of future
subsidizing for Parks
and Countryside
particularly the same
number of the
administrations are not
statutory and inabilities
to impose laws because
of lacking in
empowerment and
available resources are
some considerable
threats in park
development ( Browne,
Dreitlein, Manzoni, &

6LEADERSHIP IN IT PROJECT MANAGEMENT
and subsequently
Regent Street, William
Street, and Earle road
stations. The last two
stations offer access
toward the east and
upper east segments of
the venture territory yet
a reasonable walk is
involved.
work Australia
Government to develop
various schemes
regarding the launching
of electric scooters for
disabled visitors. The
cycle hire counter also
needs to increase and
need to have camped in
short distances within
the park (Heldman,
2018).
Mere,)
Outline of the problem
The main purpose of this project is to develop appropriate marketing strategies to
increase customer inflow mainly in festival time like winter weekend parties and summer
vacation events. Moreover, the problem statement of this project is to identify the main reason of
decreasing the visitor’s number and the appropriate techniques required to implement in-park
marketing strategies which help to attract more customers ranging from child to older people
(Too & Yap, 2017). Apart from that, the problem identified in park development is related with
the diminishing in temperature, the alteration of an urban surface to incorporate progressively
vegetative spread and lighter, lower albedo surfaces will likewise decrease vitality utilization,
ozone exceedances, and impending natural and human wellbeing impacts related with large
amounts of ozone. The problem statement of Port Fairy Caravan and Camping Park discussed
regarding not having uniformly distributed green spaces in all riversides which leads to
infeasible campsite layouts for marketing. It also discussed regarding the less number of
motorized boats and covering very less distance of rivers are also become a problem in the
advertisement for the attractive marketing park to attract more visitors (Burlingame, Carr &

7LEADERSHIP IN IT PROJECT MANAGEMENT
Gingras, 2018). Also, it also discussed regarding not having more than one boat at the same
campsite which leads long waiting time for visitors to visit from one camp to another camp.

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Analysisof Critical assumptions and constraints
Based on the above-mentioned complex variables related to Port Fairy Caravan and
Camping Park site, the problem statement is simplified considering all constraints and by making
the below-mentioned assumptions:
More than two boats cannot be at the same campsite: This presumption, given based on the
above-mentioned problem statement, is a solid imperative on the developed model; for a specific
night, the distinctive boat must remain at various campgrounds (Muller & Turner, 2017).
Boats always required being at the scheduled location as per the arranged time: This rearranges
the issue since the project team doesn't have to take into contemplations certifiable elements like
getting lost, crises, dropped travels and is vital with the end goal for the project team to make
substantial inferences about boat activities. Then boat courses and timetables can be thought of
as far as campgrounds alone (Müller, Packendorff & Sankaran, 2017).
No more than 2 nights will be spending by boat at the same campsite: For longer outings, rafters
may appreciate taking a vacation day boating and investing the energy unwinding and
investigating the close-by zone. Along these lines, our model takes into consideration pontoons
to go through two evenings at a similar spot. Be that as it may, we expect vessels won't invest
more extended energy than this in one area.(Hoegl & Muethel, 2016).
Uniform distribution of campsite in the river: This shortens the model and maintains a strategic
distance from the risk of infeasible campground formats where a few locales are so far separated
it is outlandish for pontoons to sensibly go between them in multi-day (Harrison & Lock, 2017).
Certifiable information on campground areas along Grand Canyon had near consistently
circulated site areas, proposing this is a sensible suspicion.(José Sousa, Dias, Moço, Saldanha &
Caracol, 2017)
Maximum distance per day covered by both motorized boats and raw boats: It is also assumed
that the boats are not traveling more than the pre-determined certain period. It always required
maintainingan average limit of distance and speed to cover the whole river for riding and rafting.
(Day, Gu & Sammons, 2016).

9LEADERSHIP IN IT PROJECT MANAGEMENT
Well developed accommodation facilities in the park areas: To discuss the assumptions, it is
identified that proper accommodation facilities should be maintained in the park areas for
tourists in cottages in open jungle or camping areas (Aga, Noorderhaven & Vallejo, 2016). The
better accommodation facilities will help to attract more customers in both winter and summer
seasons. However, along with the accommodation facilities it is also required to build various
sports and fun activities to occupy all families. (Cha, Kim, Lee & Bachrach, 2015).
Pet accommodation in the park: The pet accommodation is the new option added in this Port
Fairy Caravan and Camping Park where in other normal parks pets are not allowed. However,
introducing the pet accommodation facilities, it creates a better attractive environment for
children and families (Scarborough, 2016).
Options analysis and recommendations
The Port Fairy Caravan and Camping Park is located in the coastal hamlet areas of Port
Fairy in South West. It is mainly the family-oriented recreation park which different small and
large scale activities, picnicking, beach activities as well as various recreational games for all
children, teenagers, and older people. However, to develop this whole amusement park, the
below-mentioned options are considered and analyzed:
Option 1:The Port Fairy Caravan and Camping Park should implement various recreation
activities based on the surrounding areas. However, the Port Fairy Caravan and Camping Park's
straight nature and improvement designs imply that there are particular needs in various zones of
the City, and the requirement for a setting responsive way to deal with parks and entertainment
(Evans, 2018). This implies putting the correct park in the perfect spot.
Option 2:Port Fairy Caravan and Camping Park will concentrate on expanding the entertainment
potential of existing destinations, including key chances and entertainment include that fill holes
in administration and improving neighborhood liveliness.(Yang, Huang & Wu, 2011).
Option 3: Port Fairy Caravan and Camping Park will make cautious augmentations to the
recreation centre framework. There are zones inside Port Fairy Caravan and Camping Park that
need parks or offices, and where new stops are required (ÇORBACI, 2016).

10LEADERSHIP IN IT PROJECT MANAGEMENT
Option 4: It is mentioned that diversification always plays a profitable role in any business.
Hence, the park is needed to offer various recreational activities creating different types of
experiences for visitors. The implemented new activities should be unique among the other
nearby parks which helps to attract visitors(Andersen, 2016).
Option 5:It is required to create properly networked greenways and paved paths within the park
with different types of garden in the whole areas (Turner & Endres, 2017). Port Fairy Caravan
and Camping Park will keep on developing the interconnected arrangement of greenways,
execute the Greenway Linkages Plan, and to further increment availability. No park should
remain solitary – all parks ought to be connected to the system.
Option 6:Maintaining the specific diversion openings that assistance meets other City objectives.
Port Fairy Caravan and Camping Park has an arrangement of remarkable particular entertainment
destinations and should keep on maintaining these open doors when they emerge and when a
marketable strategy exhibits their money-related feasibility (Connell, 2016).
Based on the above option analysis, there are some recommendations which Port Fairy
Caravan and Camping Park need to maintain which are discussed below:
Recommendation 1:Creating well-designed parks: To develop well-designed park it is required
to develop a prototype plan used to design other neighborhood parks and future community. The
aim of the recreation centre models delineated in this Plan is to fill in as a guide for the structure
of new network and neighborhood parks. The model shows how attractive components of these
parks should fit inside a given territory, how these components relate to each other, and how the
encompassing setting ought to be incorporated with the recreation centre.
Recommendation 2:Expansion of play areas for children: Diverse nature play components
ought to be added to existing parks. The recreation centre ought to consider nature play
notwithstanding or as an option in contrast to customary play area gear in the neighborhood stops
all through the City. The Port Fairy Caravan and Camping Park ought to likewise consider trying
out a nature play region inside a green route as a pilot venture. This would be a lower support
and more setting touchy arrangement than putting produced hardware in the greenway setting.

11LEADERSHIP IN IT PROJECT MANAGEMENT
Recommendation 3: Developing of innovative outdoor facilities:Spaces for uncommon
occasions, distinctive kind of classes, projects and action practices ought to be included all
through the City. Dissimilar to reason constructed offices, an adaptable use region, for example,
an open turf field or open square can be modified for a scope of exercises. Apart from that,
introducing 18-gap circle fairway in a sub-network or network park, working related to nearby
plate golf promoters to set up the best area.(Buba & Tanko, 2017).
Recommendation 4: Improving various aquatic facilities:It is also recommended that the Port
Fairy Caravan and Camping Park is required to provide various aquatic facilities that mainly
used to provide different types of swimming activities. Apart from that, the park also developed
special kid's pool with minimum deepness for the kids and also developed numerous bathing
rooms surrounding the pool areas.(Al-Haddad& Kotnour, 2015),
Financial analysis
Port Fairy Caravan and Camping Park
Financial Analysis
Analysis Variables:
Discount Rate Used 9.00%
$ 78,000.00
$ 9,000.00
$ 125,000.00
Annual Benefits
Annual
Maintenance Cost
One-Time
Development Cost
Year of Project
0 1 2 3 TOTALS
Economic Benefit $90,000.00 $
20,000.00
$
20,000.00
$
15,000.00
Discount Rate 1.0000 0.9174 0.8417 0.7722
PV of Benefits $90,000.00 $18,348.62 $16,833.60 $11,582.75

12LEADERSHIP IN IT PROJECT MANAGEMENT
NPV of all
BENEFITS
$90,000.00 $
108,348.62
$
125,182.22
$
136,764.98
$460,295.8
2
One-Time COSTS $
(125,000.0
0)
Recurring Costs $0.00 $
(9,000.00)
$
(9,000.00)
$
(9,000.00)
Discount Rate 1.0000 0.9174 0.8417 0.7722
PV of Recurring
Costs
$0.00 $
(8,256.88)
$
(7,575.12)
$
(6,949.65)
NPV of all COSTS $
(125,000.0
0)
$
(133,256.8
8)
$
(140,832.0
0)
$
(147,781.6
5)
$
(546,870.5
3)
Overall NPV $
(86,574.71)
Overall ROI
-
21643.6775
Break-even Analysis
Yearly NPV Cash
FLOW
$
(35,000.00)
$
10,091.74
$
9,258.48
$
4,633.10
Overall NPV Cash
FLOW
$
(35,000.00)
$
(24,908.26)
$
(15,649.78)
$
(11,016.68)
Preliminary Project Scope
Project Title: Marketing Strategies Implementation in Port Fairy Caravan and
Camping Park