Port Fairy Caravan Park E-Marketing Strategy Review

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LEADERSHIP IN IT PROJECT MANAGEMENT

Contents
Team Business Case...............................................................................................................................3

Team Business Case
1.0 Introduction/ Background
The camping park and port fairy caravan are situated in the Coastal hamlet of the Port Fairy that is
also known as the jewel in the crown and that is of the southwest. This is the festival of love "Port
Fairy" this is like the winter events on weekends. The port fairy caravans offer for the vacationers
in which they provide the options of accommodation. The vacationers who want some luxury for
them there are newly renovated holiday cabins available. The special holiday cabins are
autonomous and accommodating and the limit up to 6 people and it includes the lounge, toilet, and
kitchenette and also a shower room. This park is managed by the director Jerry Maguire. At the
present time Jerry does E-promotions for the Port Fairy Caravan and also for the Camping park
with the help of the posts on websites of community, noticeboards of community, newsletter
(online) and on the mobile app. The jerry also try to advertise on the famous social media sites for
promoting their park. The jerry wants to delegate the review and e-marketing of the park because
Jerry wants to determine the impactful and most economical approach (Masin, et. al., 2019). The
southwest advertising company has applied for the tender of the Port Fairy and camping park for
their review of e-marketing strategy. The Bub Sugar (CEO) and the director of e-advertising Rod
Tidwell both take this project as the priority due to the importance of this project.
2.0 Business Objective
The main objective of this project is to analyses the port fairy caravan and camping park e-
marketing strategy and also evaluate it. The evaluation of this project provides an investigation and
also the review for all the e-marketing channels that includes posts of community websites, online
newsletter, noticeboards, mobile app and advertising on Google or social media sites. For every
channel of e-marketing their evaluation and the report that helps to detail the changes in bookings,
ROI, competitors comparison and the recommendations. The survey of vacationers and evaluation
of the records (financial) for this all needs data to support the discussion and the findings. Bob
sugar eventually aims for the budget that approximately reserves 10%. The Tidwell and Sugar have
organized the search committee that helps to find out the best candidate that tries to manage the
port fairy caravan and camping park. After they decide to appoint one strong candidate who is
capable of handle this critical project. The last job of the appointed candidates is on the consultancy
firm where the candidates have successfully handled the many e-marketing projects and also
development projects for several medium-sized businesses with the help of the team (Chari, et. al.,
2018). The offering for the contract at the base rate at $105 p/hr for 1 d/wk. Bob sugar and Tidwell
have picked Dorothy Boyd as the main IT communication and also Avery Bishop for the port fairy
caravan and camping park communication.

3.0 Current Situation and Problem/Opportunity Statement
The current situation of the e-marketing strategy is that they evaluated in the time frame
and there is five approaches are developed by the Forbes and that is:
 Examines the profile of the customers.
 Evaluate the digital marketing system.
 Evaluate the strategies for messaging.
 Review of the digital presence and,
 Marketing ROIs review.
The SWOT analysis for this IT project is like
Strength: there are many attributes provided by the organizations that help to achieve the main
objective of the project. (for e.g. .track record, skills level, Reputation, resource availability)
Weakness: the main weakness on this project is the approval of the tender and the evaluation of the
e-marketing strategies and the southwest advertising Inc. has the e-marketing strategy for the
sporting organization but this time the company have to deal with the port fairy caravan and
camping park e-marketing strategy. (For e.g. knowledge gaps, deadlines, budget and funding,
process and the systems.)
Opportunities: there are also external conditions which help the organization for evaluation and
review of the e-marketing strategy for port fairy caravan and camping park (Foote, et. al., 2018). (For
e.g. changing in the behavior of the customers, developing markets, market demand, R&D)
Threats: the external conditions for like survey and reviewing of the new vacationers may also
affect the project. So this project is to be done by keeping all the things in the mind to achieve the
objective of this project. (For e.g. political influence, competitor activity, economy, seasonal
effects)
4.0 Critical Assumption and Constraints
The evaluation of the e-marketing strategy takes four weeks and the other review marking of the
ROI phases takes about 2 weeks. The team consists of this way that there is two e-marketing team
such as social media specialists and another one as customers survey specialists. The members of
the team have spent half of the day on project management like maintaining status reports and
attending the meeting and 4.5 days is for evaluating the tasks. And they will be paid $80 p/hr. there
is also an expert for the camping and caravan named Frank Crush the rates of the consultant are
negotiable that is minimum of $82 p/hr. and the requirement of the consultants is the maximum of
one week. The investment in this project is approx. $90,000 in the year zero of the project and in
the first year $20,000, and in second year $20,000 and in the third year $15,000 and the total is

about $145,000. Southwest advertising has required a rate of 9%. It is foreseen that inflow of the
cash as $0, $90,000, $130,000 and $150,000 the total of this is $370,000. The ROI is expected for
this project is about 25%. This all is confirmed by the business model of the southwest advertising
Inc.
5.0 Analysis of Option and Recommendation
Hence Rod Tidwell and Bob Sugar have committed to finding the best leader for managing the
project of port fairy caravan and camping park e-marketing (Grennan, et. al., 2018). Southwest
advertising Inc. has to face several challenges if bid that is made by this company is successful. The
company southwest advertising is mainly focused on the evaluation and the development of e-
marketing strategies for sporting organizations. The CEO of the organization Bob sugar has to try
to highlight the needs and to increase the profits by entering into the other markets like port fairy
caravan and e-marketing like camping park. There is a difference in the people who are working on
the sporting organization projects and in the new caravan and camping park e-marketing projects.
The people from the last year are hired mostly are now support the new marketing, because they
have different educational backgrounds ideals and skills sets. But the present team members who
are working on the project of port fairy caravan and camping park e-marketing have tried to do a
good job for key stakeholders managing but there are also some difficulties that some of the
employees disagree with this new strategy of marketing. The main plan for the new strategies is to
review the existing information for conducting the result and to collect new information or
materials (Roy, 2019). These include customer’s feedback survey. This report is for reviewing the
digital presence and the new approaches for messaging. If this project comes on the time then it is
called as a success.
6.0 Preliminary Project Requirements
There is various project preliminary scope in this project that has to be discussed:
Project description: this project basically depends on the review and evaluation of the port fairy
caravan and camping park e-marketing and that is done with the help of the external organization
who work on that project.
Objective: The objective of this project is to analyses the port fairy caravan and camping park e-
marketing strategy and also to evaluate the result. This should be done by investigating the review
of the current marketing channels like community noticeboards, community web posts, online
newsletter, and advertising on the Google and Social media and also on the mobile app (Jaleel, et.
al., 2019).

Requirements: for making this project successful the port fairy caravan and camping park decided
to hire the external organization that helps in the review and evaluation of the port fairy caravan
and camping e-marketing strategies. The southwest advertising Inc. company applied for the tender
of caravan and camping park e-marketing review.
Project Constraint: there is some constraint that is to be understood by southwest advertising
company such as the company mainly deals in the sporting organization but this time they applied
for the tender of caravan and the camping park e-marketing and the southwest advertising company
also worry about that bid is successful or not.
Project Risks: there are several risks that have to covered by the south west advertising Inc. because
this is taken on priority and the work is to be done under the given deadline and the company has
the experience of doing e-marketing analysis and evaluation on the sporting organization and this is
the first time that they try to handle the project of caravan and camping park e-marketing strategies.
7.0 Budget Estimate and Financial Analysis
The members of the team have spent half of the day on project management like maintaining status
reports and attending the meeting and 4.5 days is for evaluating the tasks. And they will be paid
$80 p/hr. there is also an expert for the camping and caravan named Frank Crush the rates of the
consultant are negotiable that is minimum of $82 p/hr. and the requirement of the consultants is the
maximum of one week. The investment in this project is approx. $90,000 in the year zero of the
project and in the first year $20,000, and in second year $20,000 and in the third year $15,000 and
the total is about $145,000. Southwest advertising has required a rate of 9%. It is foreseen that
inflow of the cash as $0, $90,000, $130,000 and $150,000 the total of this is $370,000. The ROI is
expected for this project is about 25%. This all is confirmed by the business model of the southwest
advertising Inc. This all estimation that is made by the organization for the IT project is not the
exact value for this project it may be increased or decrease according to the situation and
requirement for making this project (Ansah, et. al., 2018).
8.0 Schedule Estimate
The Schedule Estimation for this project said that this project was done on the priority basis
because the CEO of southwest advertising Inc. has known the importance of this project and this
project will be done in the approximate budget that is mentioned in the above budget and financial
analysis.
9.0 Potential Risks
It project is distinct but the risks involved in is similar. Following are the kinds of risks involved in

managing IT projects:
 Cost Risk: The cost involved adds value to the projects. There are incidents where the cost
of the project estimated poorly which results in intensification of project cost (Sangaiah, et.
al.,2018).
 Schedule Risk: when more than expected time is involved in carrying out the activities it
results in a delay in achieving project benefits
 Performance Risk: The risk involved is whether or not the project shall result in
inconsistency with the project specifications.
 Strategic risks: When the managers choose the wrong technology and it does not work it
results in strategical errors.
 Operational Risk: The risk which arises out of poor implementation of the process and
problems related to production and distribution.
 Market Risks: The risk involved is the result of market fluctuations, competition, changes
in the foreign rates, credit risks and liquidity.
 Project deferral risk: when the window of opportunity is available for a limited period there
may occur a scenario where if the project is not completed in that period then there's a risk
it could not be done effectively later.
 Technical risks: The technical components which are used are of low quality and do not
comply with the standards, also lacks stability.
 Integration risks: The risk involved is the delay is made in the integration of the
infrastructure it may not fit in the business (Tokdemir, et. al., 2018). The risk also involves
the issue of whether or not the product will fit into the existing process of business.
10.0 Exhibits
Financial Analysis
Discount rate 9.00%
Particulars Years Total
0 1 2 3
Costs $90,000 $20,000 $20,000 $15,000
$
1,45,000
Discount factor 1.00 0.92 0.84 0.77
Discounted costs $90,000 18,400 16,800 11,550
$1,36,75
0
Benefits 0 $90,000 $
1,30,00
$
1,50,00
$
3,70,000

0 0
Discount factor 1.00 0.92 0.84 0.77
Discounted benefits 0 $82,800
$1,09,2
00
$1,15,5
00
$3,07,50
0
Discounted benefits - costs ($90,000) $64,400 $92,400
$
1,03,95
0
$1,70,75
0
Cumulative benefits – costs (Payback
figures) ($90,000)
(
$25,600
) $66,800
$
1,70,75
0
NPV $1,70,750
ROI 125%

References
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