Applying Porter's Five Forces Analysis to Oxford University Press

This report presents an analysis of Oxford University Press using Porter's Five Forces model. The analysis examines competitive rivalry, highlighting the company's strategic approach to maintain its brand image and manage competition. It also assesses supplier power, indicating a low level due to a wide range of suppliers. The report explores buyer power, which is considered in terms of the customers of the company. The threat of substitution is considered, highlighting the impact of alternative products and services. Lastly, the analysis addresses the threat of new entry, noting that the well-established nature of the educational industry limits this threat. The report references relevant literature to support its findings, providing a comprehensive overview of the competitive dynamics impacting Oxford University Press.

Porter's Five Forces
Analysis on Oxford
University Press

Porters Five Forces
Porters five force model was presented by Michael Porter in year 1979.This model is
used by managers of various business firm in order to determine competitive ability of the
business firm in given marketplace of the company. In context to Oxford University Press, which
is also the second largest press after Cambridge University Press(Ang, 2021). Management
department of respective firm in order to deal with its operational competition uses Porters Five
Forces Model. This model is an inclusion of various elements, which contributes towards
potential strength of the workforce for giving healthy competition to its competitors.
Competitive Rivalry: In this element of the model, competitive strength of an
organisation is being determined. In relation to selected firm, managers of the firm, along with
using of traditional approaches also performs timely innovations, which aims at establishment of
better brand image of company's product in given marketplace. The company faces less amount
of competitive rivalry due to less competitors in this field of business working.
Supplier Power: It refers to ability of suppliers to control prices of raw material being
delivered to the company. With context to Oxford university Press, supplier power tends to be
low due to high number of suppliers of the organisation.
Buyer Power: It refers to ability of respective customer's of the company to bargain
process of various products or service being offered by the company in given marketplace.
Threat of Substitution: It refers to ability of company's customers to substitute their
products with any other product or service (Rahul and Madan, 2017). In relation with chosen
firm, company faced huge threat of substitution.
Threat of New Entry: It refers to fear of company relating to any new entrance in
existing market with new or existing products or services. In relation with selected organisation,
as the educational industry is well established, any new entrance will not affect operational
working of the firm.

REFERENCES
Books & Journal
Ang, L., 2021. Principles of Integrated Marketing Communications: An Evidence-based
Approach. Cambridge University Press.
Rahul, M. and Madan, R., 2017. Role of Branding in the Changing Marketing Communication
Environment with respect to the Service Industry: A Review. Asian Journal of Research
in Social Sciences and Humanities, 7(11), pp.72-83.