This report, prepared for the DAP 237 Strategic and Contingency Management course, provides a comprehensive overview of strategic analysis, focusing on Michael Porter's Five Forces Model of Competition. It delves into the five key forces: competitive rivalry, threat of new entry, buyer power, supplier power, and threat of substitution, offering questions to assess each factor. The report then explores alternatives to Porter's model, including the Boston Consulting Group (BCG) Matrix, which analyzes products based on market growth and market share, and Porter's Value Chain Analysis, which breaks down business processes to identify opportunities for innovation and cost or differentiation advantages. Finally, the report examines strategic groups within industries, explaining how companies with similar strategies compete more directly with each other. The document, contributed by a student, aims to provide a clear understanding of these strategic tools for effective business analysis. This assignment is available on Desklib, a platform offering AI-based study tools and resources for students.