MBA501: Fantasy Films Portfolio and Dynamic Capability Report

This report presents a comprehensive analysis of Fantasy Films, a digital animation studio, examining its business portfolio and dynamic capabilities. The analysis includes the application of the BCG matrix, GE-McKinsey matrix, and Synergy matrix to evaluate the performance of its four strategic business units: Fantaspace, Advantage, Anisoft, and DigiFX. The report identifies strengths, weaknesses, and opportunities for each unit, providing strategic recommendations for market positioning and growth. Furthermore, it assesses Fantasy Films' dynamic capabilities, focusing on its ability to identify opportunities, mobilize resources, and transform strategic assets. The report concludes with recommendations to enhance the company's overall dynamic capabilities, enabling it to adapt and thrive in the dynamic animation industry. The study is based on a case study assignment for the MBA501 course, evaluating the company's strategic approach to business development.

FANTASY FILMS
CASE STUDY

FANTASY FILMS PORT FOLIO
 The Fantasy Films Studio is one of the most popular film studios
 Dedicated to the making of graphic posters and short animated films (I
Fantasy Design Studios. 2018).

BCG MATRIX OF FANTASY FILMS

GE- MCKINSEY MATRIX OF FANTASY FILMS
Growth
Competitive strength of business unit
High Med Low
Industry
attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth

SYNERGY MATRIX OF FANTASY FILMSThreshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to
portfolio
Altruists
Givers
Parasites
Takers

FANTASY FILM MATRIX
BCG Matrix GE-McKinsey
Matrix Synergy Matrix
Fantaspace Stars Invest/Grow Fits
Advantage Stars Invest/Grow Giver
Anisoft Question mark Hold Misfits
DigiFX Dogs Sell Misfit

ANALYSIS OF FANTASPACE
 Fantaspace is the best in Fantasy Films
 The analysis of the fantaspace is regarded as Stars
 Market has high market share
 High market growth (Palia, De Ryck and Mak 2014).

ADVANTAGE
• Advantageous to the growth and the market share to the firm (Baker 2014).
• Market has greater market advantage as well as the high competitive power

DIGIFX
 Unit of the strength is lower
 Share of the market is high
 According to Baker (2014), the strength of the unit is determined by the market attractiveness
of the firm
 The market share determines the income of the people of the firm.

ANISOFT
 Least profitable of the source
 the market attractiveness is low
 the market share of the part is low.
 According to the opinions of Kumar and Rajan (2014), the people of the market do not feel
attracted to the company
 they have comparatively low market share of the same space

RECOMMENDATIONS FOR FANTASPACE
 Status of the Fantaspace and advantage are being maintained.
 Maintain their position in the market and among the working of the organization.

RECOMMENDATION FOR ADVANTAGE
 Increase the market reputation
 Increase market share of the company by 15 percent