MBA501: Fantasy Films Portfolio and Dynamic Capability Report
VerifiedAdded on 2023/06/04
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AI Summary
This report presents a comprehensive analysis of Fantasy Films, a digital animation studio, examining its business portfolio and dynamic capabilities. The analysis includes the application of the BCG matrix, GE-McKinsey matrix, and Synergy matrix to evaluate the performance of its four strategic business units: Fantaspace, Advantage, Anisoft, and DigiFX. The report identifies strengths, weaknesses, and opportunities for each unit, providing strategic recommendations for market positioning and growth. Furthermore, it assesses Fantasy Films' dynamic capabilities, focusing on its ability to identify opportunities, mobilize resources, and transform strategic assets. The report concludes with recommendations to enhance the company's overall dynamic capabilities, enabling it to adapt and thrive in the dynamic animation industry. The study is based on a case study assignment for the MBA501 course, evaluating the company's strategic approach to business development.
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