Effective Communication and Decision Making in Posh Nosh Report

This report analyzes communication and decision-making processes within the context of Posh Nosh, a food company planning international expansion. It explores strategic, tactical, and operational level decisions, emphasizing the importance of information and knowledge for effective decision-making. The report examines internal and external information sources, including management, rivalry firms, and stakeholders, and justifies recommendations for improvement. It identifies stakeholders in the decision-making process and discusses strategies for building business relationships and involving stakeholders appropriately. The report also addresses existing communication processes, designs improvements for appropriateness and integration, and proposes a personal plan for enhancing communication skills. Furthermore, it covers the collection, formatting, storage, and dissemination of information and knowledge, proposing strategies to improve access to information systems. The conclusion summarizes key findings and recommendations for Posh Nosh's successful expansion.

MANAGING
COMMUNICATION

Table of Contents
MANAGING COMMUNICATION...............................................................................................1
INTRODUCTION...........................................................................................................................3
TASK 1...........................................................................................................................................3
1.1 Discuss the range of decisions to be taken............................................................................3
1.2 Examine the information and knowledge needed to ensure effective decision taking.........4
1.3 Assess internal and external sources of information and understanding..............................4
1.4 Justify recommendations for improvement...........................................................................5
TASK 2............................................................................................................................................6
2.1 Identify stakeholders for a decision-making process............................................................6
2.2Make contact with those identified and develop business relationships................................6
2.3Involve those identified in the decision making as appropriate.............................................7
2.4 Design strategies for improvement.......................................................................................7
TASK 3............................................................................................................................................8
3.1Report on existing processes of communication in an organisation......................................8
3.2 Design ways to improve appropriateness..............................................................................8
3.3 Improvements to ensure greater integration of systems of communication in organisation.
.....................................................................................................................................................9
3.4 Create a personal plan to improve own communication skills...........................................10
TASK 4..........................................................................................................................................11
4.1 collection, formatting, storage and dissemination of information and knowledge.............11
4.2 improve the collection, formatting, storage and dissemination of information and
knowledge.................................................................................................................................11
4.3 Implement a strategy to improve access to systems of information and knowledge..........12
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Management is the process in which manage all activities and works relating to the
business and other situation in the effective and efficient manner. That help to achieve the
decided goals and objectives of the business. Another one is communication ids the another
important element that help to transfer information one person to another so they can easy to
understand and take better decision regarding any situations. POSH NOSH is the food company
in UK that providing all kind of foods to customers to give proper satisfaction. POSH NOSH
already set the branded image in the market and also in the customers mind. This company wants
to start a new business in non UK country. This new business main objective is set a branded
image in the market and full fill the all customers needs and wants also wants to develop
business in the effective way(Allen and at el., 2007).
TASK 1
1.1 Discuss the range of decisions to be taken
Strategic Level Decisions are the decisions that are related the long term directions of the
organization that helps in growth and development of the organization in relation to the other
companies which have the same level of working but due to cost based limitation they cannot
operate in their own country and that's why have a joint venture with the other foreign companies
that can help them to perform better results and can prove to be cost effective.
Tactical Level Decisions are the decisions which are being implemented by top level managers at
hierarchical level and they can help the organization to grow and develop on the grounds of its
high operations(Anantatmula and Thomas2010).
Operational Level Decisions are the decisions that are to be provided by day to day operations
and performs the daily transactions that affect strategic planning in direct ways. These decisions
are the backbone of the organization that caters to the growth and development of the
organization.
So for Posh Nosh being a food outlet start up , the management, employees needs to cater all the
decisions that can be evaluated at all the levels so that the company can attain growth and
employees can be befitted by the development of the organization.

1.2 Examine the information and knowledge needed to ensure effective decision taking
Knowledge and information helps in ensuring effective decision making as Knowledge
plays an important part in ensuring the strategic plan of action required for organizational growth
and development. Along with the Knowledge information also plays an essential role in decision
making as when knowledge is merged with the information then organization grow and develops
and caters to the needs of employees in best possible source on which both can be utilised
effectively and efficiently so that all elements of the marketing mix when are connected to the
knowledge and information creates balance between organizational and employee development.
This is also the fact that when both knowledge and information are catered at the same time then
it can have the generation of best ideas that are enabled for successful implementation of product
placement and performance on the part of growth and development(Axelsen and et al., 2013).
POSH NOSH being the food retailer start up makes the knowledge and information to all the
consumers on the part of growth and development so as to bring its products in better usage and
direct services being provided to the new and existing consumers who want to utilise their
services at the best level.
1.3 Assess internal and external sources of information and understanding
Internal and external sources of information can be defined as the sources that caters to
micro and macro factors that help the business in developing growth and business opportunities
in the direct sense which is best suitable for all the customers of the company and outside the
company. The internal sources of information are:-
 Management plays an important part because being an internal source it keeps a direct
check on the performance of the employees as well as clears the problems of the
employees within the organization(Cahn and Abigail 2007). This will help them to cater
the policies, procedures, rules and regulations that can help them to provide strong
management system.
 Rivalry Firms being an external source plays an important role i9n development of
business organizations as when every company faces the competition it creates such an
environment of the consumers so that the company who wants to achieve new heights

have to foster their product and service in order to provide any product with reference to
some the additional features added to it.
 Buyers and suppliers also play a vital role as both can hamper the products and services
to foster growth and development as required by the organization at the level of attainable
situation. Posh Nosh being a food start up venture needs to analyse all the products,
features and competition prevailing in the environment so that they can have the best
utilisation of internal and external sources to analyse market for their growth and
development(Cornelissen 2014).
1.4 Justify recommendations for improvement
Various recommendations that can be provided to the new start up venture includes;-
 Product and service assortment means that all the products and services that must be
analysed by the company for its growth and development can foster their growth and
development at the best attainable level in the organization and through the assortment
they are evaluated on the part of product or service being implemented for their overall
growth and development.
 Quality control means that all the check should be made on the quality of products and
services so that any product or service with all the valuable ingredients acre provided to
the consumers at the level of proper quality assurance and through the quality control
check up they can analyse their standard product being different from other products and
services provided by the same type of companies at the differentiated levels.
 Personal Information means all the relevant information regarding products and services
must be provided truly to all the consumers who are utilising the products and services
with proper quality standards and have a trust on the brand name of product or service
being imparted to all the consumers of the usage(Decker and at el., 2007.).
Posh Nosh company a new start up venture needs to analyse the marketing strategies , financial
strategies, and all the relevant information which are of relevant nature for the consumers who
are trying to analyse the market for all the products and services and as well as they create a
cost effective environment method for the products and services that is being implemented.

TASK 2
2.1 Identify stakeholders for a decision-making process
Stakeholders for decision making process refers to all the stakeholders that are being
created so that an organization can help in growth and development of business o[operations at
the best level of market competition. It is created as the levels on which stakeholders can be
benefited by the day to day operations and can cater to all the needs of the employees,
management, consumers and so on(Holtz and Whitten2009).
Posh Nosh when being analysed by the consumers creates such an impression in the minds of
consumers because they have the variety of optimization and caters to all the needs of the
consumers.
2.2Make contact with those identified and develop business relationships
To develop the business and full fill the customers needs and wants so have to build
effective relationship and working in coordination that help to establishment of new business in
the non UK country. To make the relationship with stakeholder of the company so have to
identify and determine properly these elements those are under the below:
 Identify the stakeholder: to make the effective relationship have to identify the
stakeholder of the company. When start the new business so its require to identify their
all stakeholder of the company its play an vital role to develop business and also identify
the much much influence on the business.
 Prioritize: prioritize refers to the set all stakeholder of the company according to the
prioritize. Prioritize through easy to clarify stakeholders importance for the business
development and goals achievement of the company(Lee, 2010.).
 Understand needs: after setting all stakeholders according to their prioritize then evaluate
and analysis those needs that can help to take better decision to produce something
according to their needs and wants so company will give them proper satisfaction to
them.

 Engaging: by the company should find out the some innovative an new things to
customers satisfaction and develop business. To analysis the customers to use effective
communication process that help to produce effective goods and products to customers.
 Monitoring: after managing with stakeholder of the company than should evaluate and
effectively monitoring them if they having any problems and issues so those can be
resolve by using methods an techniques(Liu and at el., 2012.).
2.3Involve those identified in the decision making as appropriate
Stakeholder of the company plan an vital role to develop a business in the
effective manner those help to take better decision making process regarding any situations and
problems of the company. Decision making process through get proper decision or solution
regrading company so that should discuss with organisation and stakeholders also so they can
properly evaluate and analysis them after that company will properly understand and take
corrective action and find out better solutions. Its is require to properly taking better decision as
well as positively working for society welfare. By the company should analysis the all social
responsibilities and duties those have to be follow in the effective and efficient manner. In the
other hand stakeholder of the company play an vital role to take better and effective towards
company that help to achieve the goals of the company.(Monalisa and at el., 2008.)
2.4 Design strategies for improvement
To start the new business and manage that effectively and efficiently so there are using
some strategies and methods that help to develop business and increase working performance of
the employees in the company. To managing the customers and stakeholder so their are using
strategies and methods those are under the below:
 Customers: Customers are play an vital role to develop business so have to provide good
and effective products to customers that should healthy in the nature so that help to give
proper satisfaction to them.
 Employees: Employees through manage all activities and works of the company so
company through should provide healthy and safe environment for them so they working
effectively and they can achieve the objectives and goals of the company.

 Suppliers: Suppliers through promote the food products in the market also transfer the
products one party to another party. Through the company should make the effective
relationship with them so they help to promote produces in the market.
 Government: Through the company should follow the all legal rules and regulations , by
these provide the better job opportunities for society(Oetzel,and at el., 2015).
TASK 3
3.1Report on existing processes of communication in an organisation
Process of communication includes the following:
 Sender: Sender can be a individual or group which can start a communication process.
Attitudes, experiences,skills, knowledge, culture and perceptions influence the process of
communication. Words, spoken, written can be used to send the message to the sender.
 Encoding: In order to deliver the message to the receiver, first the sender encode the
message such as translocating the words into a meaningful symbols. Symbols are used to
encode the ideas or thoughts into an transferable message.
 Transmission: To transmit the message from sender to receiver, sender can use a
medium(Okoro 2012). Channels used to send the message can be oral or can be written.
 Feedback: When message is received by the receiver feedback is sent by the receiver to
the sender to know or understand whether the receiver understand the message or not.
In order to increasing the effectiveness of the communication process it is very necessary the
sender and receiver both should understand the purpose of communication and sender should
avoid using the words having double meaning otherwise it will create the confusion in the mind
of the receiver.
3.2 Design ways to improve appropriateness
Communication process through easy to understand the persons and effectively take
decision regarding any situation of the company its help to transfer the information one person to
another persons. But their should having some improvement those are under the below:
 Understand current situation: company situation should understand properly and take
corrective actions regarding that may be internally and externally of the company.

 Define goals and objectives: in the effective manner should clearly define the goals and
objectives of the company so employees can work effectively with better performance.
 Target audience: Through the proper communication process should target the audience
of the company so company can easy to understand their needs and wants company can
produce products and goods according to them and properly give satisfaction.
 Communication strategy: Communication strategy is play an vital role through this easy
to transfer information one person to another person. Communication strategy should
choose and adopt according to the company and customers requirement.
3.3 Improvements to ensure greater integration of systems of
communication in organisation.
Process of communication can be used by using number of methods.
There are number of communication channels used by the enterprise
including e-mail, faxes, telephones, memos and etc.
 Important messages repeat: Process of information can be improved
by repeating the important messages in the enterprise(Sriussadaporn
2006).
 Focus on listening: Active listening to a message ensures the great
understanding of the message. One to one communication is very
important.
 Message get across: After the receiver receive the message it should
be ensured by the sender that sender exactly understand the meaning
or purpose of communication.
 Communication problem handle: For increase the effectiveness of the
communication process it is very necessary to to effectively handle the
problems or difficulties which arise while communicating with the
other.
 Avoid double meaning words: In order to increase the effectiveness of
the communication process sender of the message should try to avoid
the words which will create confusion in the mind of the receiver.

 Noise: Noise is one of the main barrier which arise or creates hurdle
in the communication process. So proper attention should be given to
eliminate the noise in order to increase the effectiveness of
communication process.
An enterprise should try to use that technique or method to improve the
effectiveness of communication process. Other than this focus should be
given on effective listening, if receiver does not give proper attention to
listening what the sender really wants to say.
3.4 Create a personal plan to improve own communication skills
Communications skills are play an vital role to understand informations and transfers
details one person to another persons. Communication process is the effective process there is
using some strategies and techniques those help to achieve organisational goals and objectives of
the company(.Ulmer, Sellnow and Seeger, 2013). To improve the communication skills so there
are including some steps those are under the below:
 Improve skills of listening: In the first stage of improve communication skills of the
person should develop the skills of the .listing so they can understand and listen properly
and effectively.
 Concern on other's emotions: Communications skills through properly understand the
persons emotions so company will take effective decision so they can easy to achieve
goals and objectives of the company.
 Encourage: By using the effective communication process through encourage the all
employees of the company so they can do work effectively and easy to achieve the decide
goals and objectives of the company.
 Equally treat people: Through the company should equally treat all persons or employees
of the company so their is not create any conflicts and issues with them they can work
with proper coordination.
 Resolving conflicts: IN the company may be develop the conflicts those should resolve
them by using strategies and methods and get proper solve to them.

 Positive attitude: by the all employees of the company should make the positive attitude
and effective coordination level with them so they can work in the unity and they can
easy to interact to each other with positive interaction.
TASK 4
4.1 collection, formatting, storage and dissemination of information and knowledge
The approaches refers to all the ways and techniques that are enables so that each and
every organization can attain its goals effectively and efficiently with the way of providing
proper feedback on the grounds of products and services being offered to the consumers .This
can cater to the needs of consumers who can adopt all the facts ,information and relevant
information on the part of organization for effective and efficient development. Storage refers to
the process by which every information which is being provided by the company neds to be
stored on the information provided portal so that the company can cater to all the documents at
one place and can provide relevant information at the time of requirement. Information and
knowledge are essential part of organizational growth and development as its main objective is to
grow and develop on the grounds of operational and managerial development. Information
provided by the management is of relevant information and creates a way by which all the
material, resources are being analysed and taken care of. As far as Posh Nosh company is
considered on the grounds of the effectiveness and efficiency they can create a proper way of
providing the products and services and a way to deliver it to consumers at the best deals
available so that they can create market for such products and services high and thus
organizational growth and development properly(Vidyarthi and at el., 2006).
4.2 improve the collection, formatting, storage and dissemination of information and
knowledge
To properly collection, formatting and storage of the company's information and
knowledge by using some methods an techniques that help to evaluate actual and real position of
the company and their products in the market. Properly collection of the information regarding
company help to take better an effective decision so company can easy to understand the
situation and lack of point of the company. Storage data of the company's information that can
use any time to resolve and find out anything regarding company. So there are using digital
library, web resources and library catalogues. There is store the all informations related to the