Impact of Globalization on Different Business Functions: Jaguar Case

This report delves into the positive impacts of globalization on various business functions, using Jaguar as a case study. It examines the evolution of globalization, its effects on business expansion, and the benefits of international trade. The report covers aims and objectives, project management plans, and research methodologies, including qualitative research and questionnaire-based data collection. It analyzes the impact on different business functions like marketing, HR, and operations, emphasizing ethical considerations and technological advancements. The research aims to understand the economic, cultural, and ethical effects of globalization, providing insights into how businesses can leverage globalization for growth and development. The report also includes a detailed project management plan with timelines, resources, and risk assessments.

Managing a Successful
Business Project

Introduction
Globalization is the process of spreading the business from local market to global market.
Global trade helps the business to attend the customer from all across the Globe as business is
able to trade in an international market (Alon, I. and et.al., 2016). It helps the developing
country to increase the status of living in the country as it always creates a job opportunity in the
country and also provides the more luxury goods to the consumer. Globalization represents the
exchange of idea, ethics and culture in between two countries border.
Globalization has provided many benefits. It has lead to both negative and positive
impact on growth of firm (Pieterse, 2019). For some business there is rise in revenue whereas for
other sales is declining. But the main thing is with expansion there is change in trends and
preference of customers. So, it provides opportunity to expand and attract customer. Companies
are expanding in other countries. For this government have allowed FDI which has ease process
of entering in new market. However, there is increase in competition due to which many
companies are positively affected.
This report will describe how globalization has positively impacted on different business
functions. Also, it will include aims and objectives, project management plan, WBS, etc.
Research method will be taken so that depth implication over the topic of research can be
undertaken with help of suitable methods (Gurung and Prater, 2017). Moreover, primary
research will be done and recommendations are given.
Jaguar is British car manufacture company headquartered in Whitely, UK. It is the brand of
Jaguar Land Rover. The company manufacture and trade in cars and operate globally. It was
founded by William Lyons in 1933.
LO 1
P1
Background
The evolution of globalisation is allowing business to expand in different countries. It has
provided a platform on basis of which firms can enter in different markets by offering new
commodities. They are able to integrate their operations in order to maintain efficiency. It has
allowed firms to trade across boundaries. There is drastic change in business functions. There are
several concepts and approaches applied at international level (Crane and Matten, 2016).
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However, there are vast numbers of opportunities through which revenue can be generated.
Other than this, through acquisition it is easy for business to analyse market situation.
Many businesses functions have been positively impacted in different ways. For instance,
globalisation has allowed businesses to bring transparency in their ethics. So, it has made
changes in accounting function. In this ethics are followed where transactions are recorded and
reports are formed. So, it has resulted in allowing companies to trade ethically (Bratton and
Gold, 2017). It has benefited in economic growth. There are many drivers of globalisation such
as economies of scale, rise in competition, trade, etc. these all contribute in organisation growth
and development.
Due to globalisation business economic growth has improved. They are able to trade in
various countries and expand their target market. Also, firms have attracted new people by
offering them variety of products. Moreover, by generating more sales and profits, changes are
made in accounting function. In this technology is been implemented to ease in recording
transaction. So, it has also supported in maintaining integrity of data. However, there are many
other things as well included in it.
Apart from it, companies marketing function is impacted in positive way. They are able
to market their products in countries. It has benefited in generating awareness among people. For
this many new strategies are formed and other marketing techniques are used (Yin, 2017).
Through it, a better way of marketing approach is followed. The barriers or restrictions are
removed at global level Firms can advertise and promote goods without any restriction. Different
methods are used for marketing. It has supported in increasing customer base. With this
organisation is able to compete with other companies at global level. The ads are being made by
focusing on culture. It is helpful in diverting perception of people and gaining their attention.
With this business have added more customers. An effective and different marketing strategies
are developed and products are promoted (Enderle, 2018). There is also positivity in branding as
well as many new products are been launched under same brand name
Moreover, there is impact on HR function as well. Due to expansion company have hired
skilled and qualified employees. They have added more variety in their workforce. With more
experience and knowledge employees are able to work effectively. They use knowledge to bring
creativity in task. Thus, it has resulted in improving performance of enterprise. Alongside it,
firms are able to attract people and offer them more salary. Hiring of skilled workforce has led to
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creating positive workplace culture. In this ethics are followed in maintaining culture (Lumby
and Foskett, 2016). Moreover, globalisation has allowed companies to inherit and include some
ethics related to culture. This has supported in improving culture and hiring of candidates. The
international policies are executed in HR practices. Each employee belongs to different caste,
creed, colour, etc So, it has enabled in improving culture within firm. This has changed
In another area global trade has benefited. When enterprise expands in other countries
they have to follow certain ethics. This allows them to work in ethical manner without any
restrictions. However, this builds positive image in minds of people.
There is positive impact on business operation with globalisation. Companies are able to
implement technology in their operations (Voegtlin and Greenwood, 2016). It has forced them to
make changes in operations to maintain product quality. The use of technology has allowed firms
to integrate operations in centralised way. By this, way of performing activities, communication
methods, etc. has enhanced. In addition to it, ethics are followed in operations to bring
sustainability. It has made changes in operation through use of concepts such as sig sigma, lean
technology, etc.
Aims and objective
Aim – To examine the positive, economic, cultural and ethical effect of globalisation on business
functions. A case study on Jaguar.
Objective –
 To analyze perception of globalisation
 To investigate positive effect of globalisation economically on business function
 To evaluate positive influence of globalisation culturally and ethically on business
function
 To investigate relationship between globalisation and its impact on business functions
Research question
 What are the positive impacts of globalization on different business functions?
 What is the relationship between globalisation and different business functions?
P2 Define project management plan covers different aspects.
For conducting study there are different resources required. It is necessary to analyze
requirements so that resources are utilized effectively. They are as follows: -
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Cost - A research require cost for purchasing resources, travelling, etc. this factor can
highly affect research outcomes. In order to do present study, the overall cost required will be
approx. € 1500.
Time – It is an important aspect as study has to be completed in given time. Also, if there is
increase in time, cost will rise as well. Moreover, it helps in developing schedule and timeframe.
The study will be completed within 5 months.
Scope- The study will help in evaluating positive impact on business functions and how it
has benefited in company in growth and development. Moreover, the functions can be identified
that where changes can be done to grow at global level (Moore, 2016). The data can be used by
other companies in implementing changes within their functions. Besides this, in other areas like
R&D, SCM, etc. changes can be made. It will be useful to expand in other markets.
Quality – For scholar the quality of data and information has to be maintained. This is
because it helps in getting desired outcomes and maintaining integrity. Here quality will be
maintained by following certain standards and guidelines.
Communication- It is essential to have a proper way of communication in research. This is
because it helps in performing activities on time. Here, communication will be done via e mail
and smart phone.
Risk – There are various risks that can occur in conducting study. So, it may impact
negatively on outcomes and completion of study. In order to mitigate risks, a proper risk
assessment will be done. By this effective and proper measures will be taken.
Resources – Along with cost and time there are different resources which are required (Faghih,
2019). It includes stationary items, paper for printing, computer system, server for storing data,
etc. these resources are used to conduct investigation.
P3
Activity 1 to 2
Week
3. to
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Week
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11 to
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Identify
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research topic
Review of
Literature
Drafting
Methodologies
Complete
Proposal
Designing
questionnaire
Collection of
data
Analyzing data
and
interpretation
Discussion and
Conclusion
Submission
Task Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
Identify research topic 12 days Tue 5/28/19 Wed 6/12/19
Auto
Schedule
Review of Literature 8 days Thu 6/13/19 Mon 6/24/19 1
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d
Auto
Schedule
d
Drafting Methodologies 12 days Tue 6/25/19 Wed 7/10/19 1,2
Auto
Schedule
d
Complete Proposal 18 days Tue 6/25/19 Thu 7/18/19 2
Auto
Schedule
d
Designing questionnaire 13 days Fri 7/19/19 Tue 8/6/19 3,4
Auto
Schedule
d
Collection of data 26 days Wed 8/7/19 Wed 9/11/19 5
Auto
Schedule
d
Analyzing data and
interpretation 16 days Thu 9/12/19 Thu 10/3/19 5,6
Auto
Schedule
d
Discussion and Conclusion 12 days Fri 10/4/19 Mon 10/21/19 7
Auto
Schedule
d
Submission 5 days Tue 10/22/19 Mon 10/28/19 7,8
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LO 2
P4 Small-scale research through qualitative and quantitative method
Research methodology is a systematic approach for conducting research, it may include
interviews, journals, articles, etc. and it may also consist of past data and information. It is
defined as to collect information and data in terms to conduct study in systematic manner and it
typically puts their emphasis on theoretical model, paradigm, phase, etc. (Bresler and Stake,
2017). It underpins that what methods are been applied in present study.
Research type: Research type chosen typically depends on the nature of the study and based on
the nature of research. Thus, it has divided in two types as qualitative research and quantitative
research. Qualitative research is also called as exploratory research; it can be referred as a type of
research which helps in gathering theoretical data and knowledge. It assists in providing the deep
information of the problem and also helps in creating the hypothesis. Quantitative research is
type of a research method which mainly focuses on mathematical or numerical, statistical and
measurement analysis. In this method data is collected through questionnaires, surveys, etc. and
by using past facts and figures. On the basis of nature and subject matter of research, researcher
will conduct qualitative research. Researcher has chosen qualitative research as it will help in
collecting information in detail. The method chosen by the researches is the Questionnaire
because form this method people in large number can be contacted and also this method helps in
getting specific answer to the questions.
Research philosophy: It is referred as belief that aids to gather and analyse specific data
which can be used within research (Fletcher, 2017). Research philosophy is the view of different
people, the various techniques which is utilised for accumulating, analysing as well as
interpretation the gathered information. Research philosophy helps the researcher in identifying
the methods that can be used for conducting research in particular way. Hence, it’s classified into
categories as interpretivism and positivism. Researcher will choose interpretivism philosophy as
it is the most appropriate philosophy for conducting the research on a given topic. By using
interpretivism research philosophy, it will allow the researcher to make use of theories in an
effective way in order to develop an understanding the positive financial, socio-cultural as well
ethical impacts of globalisation in organisation. Another benefit of choosing interpretivism is,
used for the issues in ethics evaluation and also used to evaluate leaderships.
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Research design: It is a guide of various methods which is chosen by a researcher in
order to sum up the different components of research in a rational manner, so problem of
research can be solved effectively. It constitutes the blueprint of data collection, measurement
and data analysis. It is a complete strategy which a researcher uses to incorporate the various
components of study in rational and seamless manner which ensures that problem of research is
effectively addressed (Humphries, 2017). It can be divided in four types which includes
experimental, descriptive, explanatory and exploratory. In present study, researcher will choose
descriptive research design, main purpose for choosing the descriptive research design is that it
will help researcher to gain in depth knowledge of a study. Another advantage of Descriptive
method is, it is used for observing as well as describing the subject without any partiality or in a
transparent way.
Research approach: This is defined as the procedure which consists of number of steps
of broad assumptions towards the detailed method of collection of data, analysing it and
interpreting it. It is a plan which is based on various assumptions that are related to different
tasks which will be performed during the procedures of investigation. Hence, it’s categorised
into two main categories such as deductive and inductive research approach. Deductive research
approach emphasis on developing a hypothesis which is based upon existing theory and then
designing the strategy for research for testing the hypothesis. Inductive research approach mainly
focuses on the generation of new theory which has been emerged from new data and it moves
from specific instances into generalised conclusion. In the present study, based on the nature of
problem inductive research approach will be chosen (Dumay and Cai, 2015). The reason for
choosing inductive research is that it will provide the researcher ease of finding the answer to the
questions and providing the appropriate solutions to a particular problem which will help in
doing future enquires in order to guide the future questions.
Sampling: Sampling is a process which is used in the statistical analysis in which
number of observations are taken for a large population. It is a statistical procedure concerned
with the selection of individual observation and it helps in making the statistical inference about
the population. There are various types of sampling techniques such as random sampling
techniques, cluster sampling, systematic and stratified sampling technique. In present study
researcher will choose 20 Manager of different functional departments of Jaguar as participants
of the research. Researcher has chosen the Managers, researcher believes that they are the key
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people of various functional departments of the organisation. So they will able to provide an
appropriate information of the research problem.
Data collection: It is referred as systematic approach for gathering as well as measuring
the information gathered from various sources to get close picture of area of chosen interest.
Also, it is the process through which a researcher gathers information for different sources with a
purpose to provide solution for the research problem (Hickson, 2016). Methods of Data
collection can be divided into two categories such as primary data collection method and
secondary data collection method. Secondary data collection method is a method in which the
data that has been already published. Secondary data is present in abundance in the sources like
journals, articles, magazines, books, newspapers, etc. Primary data collection is method in which
data is collected on first hand by a researcher with a specific purpose of project. Such type of
data collection method is expensive as well as time consuming. Researcher will choose
questionnaire technique for collecting the facts and information related to the topic. The reason
the researcher has chosen the questionnaire method is it is very less expensive and the data
collected form it is reliable.
Data analysis: Data analysis is the process of refining the information in order to make it
understandable and useful. It is the process of systematically applying the statistical tools as well
as logical techniques in order to describe, illustrate, condense, recap and evaluate data (Bresler
and Stake, 2017. ). The results so obtained are communicated with suggestions, conclusions and
supporting decision makings. In this study thematic analysis will be chosen and it is the most
popular and commonly used technique for analysing the facts. Also, researcher will also use
graph and charts in order to make the information more presentable. Other benefits of using bar
and graphs are large number of data can be presented in a smart and understandable way. Graphs
also make easy the complicated data which can be further used for analysis.
Accuracy: This is defined as the way in which researcher can know how close the
parameter of its sample to the population characteristics is. It simply suggests that how a
gathered information will reflect the real world. Researcher can prove that a particular research is
accurate, valid, and generalised by checking the accuracy. Accuracy of the project can increase
the authenticity of the project and it can be done by using a statistical techniques. Accuracy of
data will best for doing analysis as it will bring positive results because of analysis of accurate
data.
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Reliability: It simply means that a degree in which method of research used gives the consistent
and stable results. Particular measure is considered as reliable if its application on similar objects
of measurements in various times produces the same results (Rowley and Oh, 2016). It will
allow the researcher to test if study fulfils the aims and objectives and also makes sure that the
results are based on the topic and not on external variables. It allows the researcher to have
positive implications on other areas of psychology and could be used to solve the similar issues.
The reliability of the data is highly important for the research because if the data is not reliable
then it can bring negative result which can be by using wrong outcomes.
LO 3
P5
Questionnaire
Name:
Designation:
Department:
Gender:
Age:
Q 1. Did Jaguar gained economic benefit by expanding business at global level?
 Yes
 No
 Not Sure.
Q 2. Do you agree that culture has a positive impact on the marketing functions at global level?
 Strongly Agree
 Agree
 Strongly Disagree
 Disagree.
Q 3. Has global economy resulted in the growth of business functions of Jaguar?
 Yes
 No
 Not sure.
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