Globalization's Impact on Marketing: A Jaguar Case Study
VerifiedAdded on 2023/01/23
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AI Summary
This research project explores the positive economic, cultural, and ethical impacts of globalization on the marketing function, using Jaguar as a case study. The report includes a literature review highlighting globalization's role in fostering economic growth and company expansion. The research methodology employs thematic analysis, with data collected through questionnaires and analyzed to reveal insights into the effectiveness and importance of globalization in marketing. Key themes include the impact of economic factors, culture, and ethics on global business expansion. The study recommends that Jaguar focuses on customer satisfaction to enhance its global business and concludes that globalization offers a positive avenue for the company to expand its luxury car business into the international market. The report also includes references and questionnaires used for data collection, and is available on Desklib, where students can find a wealth of solved assignments and past papers.
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