Analyzing Social Media's Positive Influence on Business Communication

This report investigates the positive influence of social media on both internal and external business communication. It begins with an introduction highlighting the growing importance of social media in business collaboration, communication, and decision-making, while also acknowledging potential disadvantages. The report focuses on the impact of platforms like Twitter, Facebook, and LinkedIn on business communication, examining how they facilitate virtual communication. It explores how businesses can leverage social media for marketing, advertising, and communicating objectives to consumers. The report provides background information on the shift towards digital platforms and social media for interacting with consumers and employees, emphasizing social media's role in bridging performance gaps and developing relationships. The main body of the report discusses how globally operating businesses are adopting social media for customer service, marketing, and public relations, highlighting how social media has become a strategic communication partner. It also covers the use of social media for identifying consumer needs, managing customer relationships, and improving various operations. The report concludes by summarizing the positive changes social media has brought to communication systems in the workplace and suggesting the effective use of social media to engage employees and reduce costs. It references several books and journals to support its findings.

Social Media is a positive influence on internal and external business
communication.

Table of Contents
INTRODUCTION...........................................................................................................................2
Background information..................................................................................................................2
Thesis statement...............................................................................................................................2
Main Body.......................................................................................................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
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INTRODUCTION
In present scenario, social media has fostered the business collaboration, communication
and it also has great influence on decision making process. But at the same time, there is concern
that the disadvantage and negative influence may outweigh the benefits to the organisation. The
report emphasises on popularity usage and influence of social media sites such as Twitter,
Facebook and LinkedIn on business communication. It also focuses on the way social media has
provided organisation with platform to facilitate communication virtually. Project also intends to
explore the way enterprise can implement social media for communicating their objectives to the
consumers, marketing, advertising their products as well as services in the market. The study
includes argument that in last few decades, social media has contributed in changing the way
organisation facilitates communication.
Background information
The organisation is shifting towards digital platform and social media in order to interact
and collaborate with consumer as well as workers. As the enterprise is becoming international
and competitive, social media is playing an important role as it has high potential to bridge gap
between performance and allows the development of relationship. This is the significant element
that is shaping the way business communication take place. The increase in demand for open
communication system and collaboration have great effect on workplace. It helps business entity
in developing of internal as well as external networks. Social media is supporting firm in
increasing its effectiveness, branding and assisting organisation in providing satisfaction to
customer (Mookerjee, Mookerjee, Bensoussan and Yue,2011).
Thesis statement
Argument in favour of positive influence of social media on internal as well as external
communication.
Main Body
The business that are operating globally are adapting and embracing social media for
different purposes such as customer service, marketing, internal communication, public relation
etc. It is the fact social media is changing the way stakeholders and enterprise communicate
daily. Therefore, social media is considered as a strategic communicating partner that assists
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enterprise in driving, new as well as unique opportunities for firm to include stakeholder in
conversation and decision making process. In last few years, social media has been enhanced by
the development in technology and the internet. It is the flexible tool that can be used by
company for facilitating internal as well as external communication. It has provided firm an
opportunity to manage customer relationship, facilitate innovation and improve various
operations as well as system (Tallon and Pinsonneault, 2011). Social media has also provided
organisation a chance to identify the consumer needs and to make balance between demand as
well as supply. In present scenario, Emergent media has provided organisation an opportunity to
communicate better with the consumer. The social media has become a central tool for business.
It can include internet application like You tube, flickr, social book marking and social
networking sites are the examples of social media (Pearlson, Saunders and Galletta, 2016).
Social network sites can be defined as web base services that enables people to develop
public profile and have a list of other users that share a same connection. The major issues that
are associated with used of social media in a company are the organisation are facing problem in
controlling flow of corporate information, therefore increase in demand of stakeholders related to
transparency, open communication, and engagement through is of social media platform
(Laudon and Laudon, 2011).
Some public relation PR actioners consider that social media is a low-cost tool, that can
be used to improve relationship with consumer. They also think that social network sites are not
employed in effective manner and in its highly potential by organisations.
The other practioners practioner Wright andd hinson raised the question on above
question that thwe way these emergent technologies have efected the communication field in the
business.
The advancement in technologies such as social media has created new opportunities for
the firm communication field because organisation not only can produce as well as publish
information but it can also evaluate the effectiveness of the communication procedure. It has
provided business entity a chance to have direct communication with customers and employees.
It has been identified that primarily, the social media is only used for marketing purpose but
nowadays, it is being adopted for promotion of business communication (Schwalbe, 2015).
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Many of the organisations are putting efforts in order to inform about their goods and
services especially using social media sites such as Facebook. The objectives of using social
media is to promote brand in the market. Whereas Twitter are ineffectively used by the business
entities and it was not employed in its potential to facilitate communication or conversation.
Social media was not employed for communicating important company’s messages, such as
corporate news, annual reports, corporate social responsibility, and philanthropy initiatives,
among others. Another fact is that the social media is never used for purposes such as gaining
feedback from consumers, communicating significant messages such as
annual reports, business news, etc. It has also not been used for promoting conversation with
stakeholders. For instance, face book has been used by many educational institution for selling
books rather than for communicating with students and analysing their problems. Social media
allows enterprise to facilitate two-way communication and identify the needs of consumer in the
market (Saunders, Chan and Chan, 2002).
CONCLUSION
The social media has supported the organisation in facilitating effective internal as well
as external communication.
The argument was related to the way social media has supported the business in changing the
method of communication.
It has been concluded from the report that social media has played significant role in bringing
drastic and positive change in communication system at workplace. It has good influence on the
organisation as it has supported firm in fulfilling its various objective and assisted organisation in
providing satisfaction to consumer as well as employees. The study has concluded that improved
communication that was provided by social media were not employed effectively by the
organisation in order to reach internal and external stakeholders. It has been proved that social
media is the strategic tool that can be used by business entity for engaging its employees in
decision making process and facilitating conversation with them.
The project has suggested that it is required by companies to employ social media effectively at
workplace. Moreover, this activity will help firm in cost reduction.
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REFERENCES
Books and Journals:
Tallon, P.P. and Pinsonneault, A., 2011. Competing perspectives on the link between strategic
information technology alignment and organizational agility: insights from a mediation
Laudon, K.C. and Laudon, J.P., 2011. Essentials of management information systems. Upper
Saddle River: Pearson.
Mookerjee, V., Mookerjee, R., Bensoussan, A. and Yue, W.T., 2011. When hackers talk:
Managing information security under variable attack rates and knowledge dissemination.
Information Systems Research. 22(3). pp.606-623.
Pearlson, K.E., Saunders, C.S. and Galletta, D.F., 2016. Managing and Using Information
Systems, Binder Ready Version: A Strategic Approach. John Wiley & Sons..
Schwalbe, K., 2015. Information technology project management. Cengage Learning.
Online
Saunders, C., Chan, Y. and Chan, Y., 2002. RAPID GROWTH FIRMS: THE CHALLENGE OF
MANAGING INFORMATION TECHNOLOGY. [Online]. Available through:
<http://iveybusinessjournal.com/publication/rapid-growth-firms-the-challenge-of-
managing-information-technology/>.
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