Post-Implementation Report: Mobile App Development Project Analysis

This report critically evaluates the outcomes of a mobile app development project undertaken by a local retail business. The project aimed to enhance customer engagement, increase sales, and boost brand recognition. The report analyzes the direct communication with customers, customer loyalty, increased sales, brand recognition, and development of a marketing channel facilitated by the mobile app. It further discusses the value of the IT project in meeting the stated objectives, emphasizing the benefits of mobile apps for expanding the business, attracting more customers, and improving customer reach. The report also highlights key lessons learned by the project manager, including the importance of effective project management methodology, breaking down the project into deliverables, identifying and mitigating project risks, effective communication, and proper tracking of schedule, budget, scope, and time management. The report concludes by emphasizing the overall positive impact of the mobile app on the business and the importance of applying these lessons in future projects. The student's assignment is available on Desklib for study and reference.

Running head: PROJECT MANAGEMENT
Task 3: Post implementation report
Name of the student
Name of the University
Author’s Note

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Table of Contents
1. Critically evaluate as well as reflect the outcomes of the project................................................2
2. Value of undertaking IT project for meeting stated objectives...................................................4
3. Discussing the lessons that are learnt..........................................................................................5
References........................................................................................................................................7

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1. Critically evaluate as well as reflect the outcomes of the project
It is found that after undertaking the mobile app development projects, the following
outcomes have been achieved by the local retail business.
Direct communication with customers: It is found that the mobile app has been
considered as one of the quick as well as effective way for engaging in customer interest for
properly communicating about various types of product launches, new services as well as
improved features (Baker-Eveleth and Stone 2020). These types of direct communications are
helpful in brining a proper and valuable information about demographics as well as shopping
information that assists in properly understanding the different marketing strategies.
Customer loyalty: It is found that building customer loyalty is found as a critical as well
as tricky aspects of marketing. The utilization of mobile apps helps in creating roads by effective
developing proper connection between the brand as well as customer through a number of
notifications (Lin et al. 2019). Furthermore, it helps in increasing brand recognition.
Increases sales: App are considered to be quicker and therefore the customers prefer
mobile apps for selecting their products that they want to buy. It is found that increased sales
help in increasing the revenue of the organization quite effectively.
Boost brand recognition: In context to advertising, when there is so much happening in
order to make the business stand out then uniqueness is required. With the help of the mobile
app, the local business can be able to provide uniqueness for building a brand (Xing 2019).
However, when the same type of advertisements when generally combined with mobile app then
it helps in increasing the engagement of the customers for boosting brand loyalty.

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Development of marketing channel: Mobile apps generally helps in providing a
number of functions including general information, booking forms, news feeds as well as
messengers. In addition to this, it also helps in providing proper information that the business
wants to provide to its customers. By utilizing the push notification feature, the customers can be
able to communicate directly.
Improved visibility: As it is analyzed that more humans are addicted to phone then if the
business uses mobile app then the business get exposed to a several number of eye balls
whenever they scroll their phone (Kumar, Krishna and Manjula 2016). Therefore, the products
as well as offers that are new will be easily visible to the customers that further helps in
increasing the sales of the organization to some extent.
Reduces costs: Apps generally helps in reducing the cost of SMS messages as well as
paper-based newsletters. In addition to this, they help in simplifying communication quite
securely by properly messaging the customers. In addition to this, the mobile apps are helpful in
reducing the workload information related quests as well as phone calls.
Increases accessibility: Mobile apps are helpful in providing faster alternative in
comparison to mobile web browsing. It is found that web-based browsing generally needs a user
to properly launch the web browser by entering the URL and does not wait for the site to
properly load however it generally takes only few seconds to properly launch the mobile app
(Baskara et al. 2019). This is mainly because of the fact that most of the information generally
gets effectively stored in the application for making it possible to function quite effectively.
Gives reminder to the customers: Mobile apps are generally helpful in reinforcing the
brand and further helps in enhancing visibility of the products that are delivered by the local

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retail business. In addition to this, the app helps in giving the entire business proper presence on
the phone than the browser bookmark does as it is always visible on the phone. This further helps
in increasing brand loyalty with customers.
2. Value of undertaking IT project for meeting stated objectives
The local retail business generally aims to expand its business and further wants to
increase its sales and therefore they wanted to develop a mobile application for the retail
business. It is found that as most of the individuals currently prefers phone for online shopping
as they do not need to keep extra time for surfing the website of the organization as they can
carry phones wherever they want (Kerzner 2019). As peoples are quite dependent on mobile
phone for online shopping therefore the idea of mobile app development for expanding the local
business is considered as the best idea. With the help of the mobile app, more number of
customers can get to know about the products that the local business sells and more orders will
be received by the business which not only increases the sales of the organization but it also
helpful in increasing the total profit that is mainly earned by the business.
In addition to this, it is found that mobile apps are helpful in brining lot of information
about the customers as well as the types of products and services that they prefer and as result the
company can be able to manage such services for keeping the customers satisfied in order to
make them loyal so that the business of the organization does not get dropped. Moreover, mobile
apps are helps in rebranding that further helps in increasing recognition and therefore a major
number of customers can get attracted to the brand that further assists in increasing the sales of
the retail business (Kumar, Krishna and Manjula 2016). Furthermore, all the clients generally
require a proper way for reaching the business and as the mobile apps are very much handy

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therefore the customers can be able to properly post their questions, orders, complainants as well
as comments quite successfully.
3. Discussing the lessons that are learnt
After undertaking the mobile app development project, a number of lessons has been
learnt by the project manager which are mainly listed below:
Use of effective methodology is important: An effective methodology of project
management helps in providing a number of steps as well as tools in order to complete a project
quite effectively. By utilizing this tools and techniques, the entire project can be executed
successfully (Kerzner 2017).
Breaking the project into deliverables: It is necessary to develop a proper list of
project deliverables for breaking down the project into smaller tasks which can be assigned to the
specific project team so that the work activities can be successfully completed within the
assigned deadline. These lessons can be applied in the project while undertaking future projects.
Identification of project risk: It is necessary to determine the risks properly so that
proper steps can be taken in order to resolve such issues properly. This is necessary for avoiding
future risks as well as conflicts in the project. This particular lesson must be utilized by the
project manager for avoiding different types of risks while undertaking the entire work of the
project quite successfully (Demirkesen and Ozorhon 2017)
Communication: Proper communication is needed within the project so that the team
members can be able to communicate about the problems and issues that they face while
undertaking the project and as result they can be able to get proper solution for solving their

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issues. Moreover, proper communication method is also utilized for showcasing different types
of reports as well as other types of information.
Proper tracking of schedule and budget: It is also learnt after undertaking the mobile
application project that tracking of project activities are necessary for completing the entire
project into proper schedule and budget. Furthermore, this helps in meeting deadlines and
avoiding challenges and issues related with project schedule and budget.
Proper management of scope: It is necessary to include detailed requirement plan
within the scope of the project so that the entire work of the project gets executed as per the
project scope. Validating the scope helps in ensuring that all the deliverables of the project are
approved regularly by the project stakeholders (Anantatmula and Rad 2018). This generally
occurs during the monitoring as well as controlling procedure and it is found to be important for
the project success. This particular lesson should be properly implemented within the project for
achieving success.
Time management: The most important lesson that is gained after undertaking the
project is that proper time management is necessary not only for delivering the project on time
but also for managing each of the project activities quite successfully. An effective time
management also helps in avoiding issues that are related time slippage of schedule as well as
delay (Bjorvatn and Wald 2018).

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References
Anantatmula, V.S. and Rad, P.F., 2018. Role of organizational project management maturity
factors on project success. Engineering Management Journal, 30(3), pp.165-178.
Baker-Eveleth, L. and Stone, R.W., 2020. User's perceptions of perceived usefulness,
satisfaction, and intentions of mobile application. International Journal of Mobile
Communications, 18(1), pp.1-18.
Baskara, A.S., Kaburuan, E.R., Ardiansyah, L., Sfenrianto, S. and Hwa, T.H., 2019. Business
Model Canvas of Motorcycle After-Sales Service Mobile Application. Int. J. Civ. Eng.
Technol, 10(04), pp.344-352.
Bjorvatn, T. and Wald, A., 2018. Project complexity and team-level absorptive capacity as
drivers of project management performance. International Journal of Project
Management, 36(6), pp.876-888.
Carvalho, M.M. and Rabechini Jr, R., 2017. Can project sustainability management impact
project success? An empirical study applying a contingent approach. International Journal of
Project Management, 35(6), pp.1120-1132.
Demirkesen, S. and Ozorhon, B., 2017. Impact of integration management on construction
project management performance. International Journal of Project Management, 35(8),
pp.1639-1654.
Fuller, M.A., Valacich, J.S., George, J.F. and Schneider, C., 2017. Information Systems Project
Management: A Process and Team Approach, Edition 1.1. Prospect Press.

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Kerzner, H., 2017. Project management metrics, KPIs, and dashboards: a guide to measuring
and monitoring project performance. John Wiley & Sons.
Kerzner, H., 2019. Using the project management maturity model: strategic planning for project
management. John Wiley & Sons.
Kumar, N.A., Krishna, K.H. and Manjula, R., 2016. Challenges and best practices in mobile
application development. Imperial Journal of Interdisciplinary Research, 2, p.12.
Lin, H.W., Jhan, Y.C. and Tseng, Y., 2019. Behavioral intention of using one-stop mobile
application: evidence from department stores. Asian Journal of Empirical Research, 9(12),
pp.401-412.
Marchewka, J.T., 2016. Information technology project management: Providing measurable
organizational value. John Wiley & Sons.
Xing, Y., 2019. Research and Analysis of the Development Approaches in E-Business Mobile
Application. In ITM Web of Conferences (Vol. 26, p. 03005). EDP Sciences.