This report provides a comprehensive analysis of PotashCorp, a major player in the crop nutrient industry. It begins with an executive summary, followed by a detailed exploration of PotashCorp's history, vision, and mission statements. The report then delves into the company's marketing mix, demonstrating its certification by OMRI. It includes a discussion of the products like urea, DAP, SOP and MOP. The analysis also includes a SWOT analysis, evaluating the company's strengths, weaknesses, opportunities, and threats. The report incorporates relevant images, tables, and references to support the analysis. The report covers PotashCorp's market positioning, its products, and its segmentation strategies. The report is a detailed study of PotashCorp's business operations, market strategies, and overall performance.