Business Decision-Making: Poundland Questionnaire Analysis Report

This assignment presents a questionnaire and data analysis focused on Poundland, a British multinational retailer. The questionnaire covers various aspects, including customer demographics, income, expenditure, and opinions on store location, pricing, product range, discounts, payment methods, and customer service. The analysis includes mean, mode, median, and standard deviation calculations for each question. The executive summary highlights the company's background, established in 1990, and its diverse product offerings, including consumer goods, electronics, and tech. This report provides a comprehensive overview of customer preferences and insights that can inform business decisions, such as store operations, product offerings, and customer service strategies. The document also includes a list of relevant references.

Business Decision Making

Questionnaire
Q1. Which age group you belong to?
a) 18-26
b) 27-40
c) 41-65
Q2. What is your gender?
a) Male
b) Female
c) Other
Q3. What is your education level?
a) Primary
b) Secondary
c) University
Q4 What is your monthly income?
a) 700-1000
b) 1500-3000
c) 4000-5000
Q5 What is your total expenditure within a month (GBP)?
a) 100-150
b) 200-300
c) 400-500

Cont….
Q6. Does location is an important element to be consider while opening new store for Poundland?
a) Strongly agree
b) Agree
c) Disagree
Q7. Are prices of goods offered by Poundland reasonable?
a) Strongly agree
b) Agree
c) Disagree
Q8. Do company offer any special discounts on festive seasons?
a) Strongly agree
b) Agree
c) Disagree
Q9. Does Poundland have variety product range?
a) Strongly agree
b) Agree
c) Disagree
style
Q10) Is there proper convenience facilities to reach store?
a) Strongly agree
b) Agree
c) Disagree
Q11) Do you like the payment Style offered by Poundland?
a) Strongly agree
b) Agree
c) Disagree
Q12) Does company offer additional sales features after purchase of luxury items?
a) Strongly agree
b) Agree
c) Disagree

Cont….Q13 Which sort of product mixture does customer prefer to purchase?
a) High
b) Medium
c) Low
Q14 Which kind of consumer group purchase branded products?
a) 1
b) 2
c) 3
Q15 What type of customer give more importance to online sales?
a) High
b) Medium
c) Low
Q16 What is your opinion about after sales customer services?
a) High
b) Medium
c) Low
Q17 In your opinion which consumer group wants Poundland to be opened for 24 hours?
a) High
b) Medium
c) Low
Q18 How satisfied are you with home delivery services?
a) High
b) Medium
c) Low
Q 19) How attractive Ambiance offered by the store?
a) High
b) Medium
c) Low
Q 20 Company have enough parking space?
a) High
b) Medium
c) Low

Data analysis
Q1. Which age group you belong to?
a) 18-26 22
b) 27-40 10
c) 41-65 8
Mean 13.33333
Mode 6
Median 15
Std.D 7.571878

Cont…
Q2. What is your gender?
a) Male 16
b) Female 20
c) Other 4
Mean 13.333
33333
Mode 0
Median 10
Std.D 8.3266
63998

Cont…
Q3. What is your education
level?
a) Primary 15
b) Secondary 13
c) University 12
Mean 13.333
33333
Mode 3
Median 13.5
Std.D 1.5275
25232

Cont…
Q4 What is your monthly income?
a) 700-1000 14
b) 1500-3000 15
c) 4000-5000 11
Mean 13.3333
3333
Mode 3
Median 12.5
Std.D 2.08166
5999

Cont….
Q5 What is your total
expenditure within a month
(GBP)?
a) 100-150 12
b) 200-300 16
c) 400-500 14
Mean 14
Mode 12
Median 13
Std.D 2

Executive Summary
This report summarizes the study of Poundland a British multinational retailer
supermarket that was established in 1990 with the main purpose of making
available of discounted product for customer. The company's headquarters are in
Willenhall, West Midlands, England. It has worked with different products,
including meat, consumer goods, electronic items and Tech.

REFERENCERS
 Lee, S. and Seo, K.K., 2016. A hybrid multi-criteria decision-making model
for a cloud service selection problem using BSC, fuzzy Delphi method and
fuzzy AHP. Wireless Personal Communications, 86(1), pp.57-75.
 Wang, B. and Hsieh, C.H., 2015. Measuring the value of patents with fuzzy
multiple criteria decision making: insight into the practices of the Industrial
Technology Research Institute. Technological