Poundland PLC: Data-Driven Business Decision Making in the UK Market

This report presents an analysis of data collected through a questionnaire to assess the performance and potential of Poundland PLC within the UK market. The study investigates various aspects, including customer demographics (age, gender, education, income), spending patterns, and opinions on key business elements like pricing, discounts, product range, convenience, payment styles, and after-sales services. The research explores customer preferences regarding product mixtures, online sales, home delivery, and the desirability of 24-hour store operations, as well as opinions on store ambiance and parking availability. The findings are summarized to provide actionable insights for business decision-making, aiming to optimize profitability and effectiveness within the competitive UK retail landscape. The report utilizes descriptive statistics to present and interpret the data, offering valuable insights into customer behavior and market trends.

Business Decision Making

Data analysis
(Age-group)
Q1. In which kind of age-group do you belong?
a) 18-26 10
b) 27-40 12
c) 41-65 13
Mean 11.6666666667
Median 12
Mode 10
Std.D 2.1213203436
a) 18-26 b) 27-40 c) 41-65
0
2
4
6
8
10
12
14
10
12
13
Column D

Gender
Q2. What is your gender?
a)
Male 18
b)
Femal
e 12
c)
Other 5
Mean 11.6666666667
Media
n 12
Mode 3
Std.D 9.1923881554 a) Male b) Female c) Other
0
2
4
6
8
10
12
14
16
18
20
18
12
5
Column D

Education level
Q3. What is your education level?
a) Primary 10
b)
Secondary 8
c)
University 17
Mean 11.6666666667
Median 10
Mode 10
Std.D 4.9497474683
a) Primary b) Secondary c) University
0
2
4
6
8
10
12
14
16
18
10
8
17
Column D

Income
a) 700-
1000 14
b) 1500-
3000 12
c) 4000-
5000 9
Mean 11.6666666667
Median 12
Mode 5
Std.D 3.5355339059
Q4 Your total income for a month (GBP)?
a) 700-1000 b) 1500-3000 c) 4000-5000
0
2
4
6
8
10
12
14
16
14
12
9
Column D

Actual spending
a) 100-150 8
b) 200-300 20
c) 400-500 7
Mean 11.6666666667
Median 8
Mode 1
Std.D 0.7071067812
Q5 What is your actual spending for a month (GBP)?
a) 100-150 b) 200-300 c) 400-500
0
5
10
15
20
25
8
20
7
Column D

Location
Q6. Does location is an important element
to be consider while opening new store for
Poundland?
a) Strongly agree 22
b) Agree 10
c) Disagree 3
Mean 11.6666666667
Median 10
Mode 1
Std.D 13.4350288425 1 2 3
0
5
10
15
20
25
22
10
3
Column D
Column E

Price
Q7. Are prices of goods offered by Poundland reasonable?
a) Strongly agree
15
b) Agree
16
c) Disagree
4
Mean
11.6666666667
Median
15
Mode
3
Std.D
7.7781745931
a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16
18
15 16
4
Column D
Column E

Special discount
Q8. Do company offer any special
discounts on festive seasons?
a) Strongly agree 10
b) Agree 9
c) Disagree 16
Mean 11.6666666667
Median 10
Mode 1
Std.D 0.7071067812
a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16
18
10
16
9 Column D
Column E

Convenience
Q10)Is there proper convenience
facilities to reach store?
a) Strongly agree 15
b) Agree 12
c) Disagree 8
Mean 11.66666
66667
Median 12
Mode 7
Std.D 4.949747
4683
a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16 15
12
8
Column J

Payment style
Q11) Do you like the payment Style
offered by Poundland?
a) Strongly agree 22
b) Agree 10
c) Disagree 3
Mean 11.66666
66667
Median 12
Mode 5
Std.D 7.778174
5931
a) Strongly agree b) Agree c) Disagree
0
5
10
15
20
25
22
10
3
Column J

Additonal sales
Q12) Does company offer
additional sales features after
purchase of luxury items?
a) Strongly agree 17
b) Agree 10
c) Disagree 8
Mean 11.66666
66667
Median 10
Mode 1
Std.D 6.363961
0307
a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16
18 17
10
8 Column J