Poundland Retail: Data Analysis and Customer Behavior Report

This report presents an analysis of a customer survey conducted for Poundland, a British multinational retail supermarket. The survey explores various aspects of customer behavior and preferences, including age, gender, education, income, and expenditure. It investigates factors influencing customer decisions, such as location, price, discounts, market trends, and the importance of convincing customers. The report also examines preferences for payment styles, additional sales features, product variety, online sales, after-sales services, store hours, branded products, home delivery services, and store ambiance. The data collected from the survey is presented with mean, mode, median, and standard deviation for each question, offering a comprehensive overview of customer attitudes and behaviors. The executive summary highlights the study's purpose, which is to understand customer preferences and provide a basis for business decisions. The report concludes with a list of references used for the analysis, including academic papers on decision-making and cloud service selection.

Business Decision Making

Data analysis
Q1. Which age group you belong to?
a) 18-26 22
b) 27-40 10
c) 41-65 8
Mean 13.33333
Mode 6
Median 15
Std.D 7.571878

Gender
Q2. What is your gender?
a) Male 16
b) Female 20
c) Other 4
Mean 13.333
33333
Mode 0
Median 10
Std.D 8.3266
63998

Education
Q3. What is your education level?
a) Primary 15
b) Secondary 13
c) University 12
Mean 13.333
33333
Mode 3
Median 13.5
Std.D 1.5275
25232

Income
Q4 What is your monthly income?
a) 700-1000 14
b) 1500-3000 15
c) 4000-5000 11
Mean 13.3333
3333
Mode 3
Median 12.5
Std.D 2.08166
5999

Expenditure
Q5 What is your total expenditure
within a month (GBP)?
a) 100-150 12
b) 200-300 16
c) 400-500 14
Mean 14
Mode 12
Median 13
Std.D 2

Location
Q6. Is location can be consider as
important factor in constructing a
new retail in pound land?
a) Strongly agree 19
b) Agree 15
c) Disagree 6
Mean 13.3333
3333
Mode 1
Median 12.5
Std.D 6.65832
8118

Price
Q7. Does company should keep
their prices satisfactory?
a) Strongly agree 20
b) Agree 15
c) Disagree 5
Mean 13.3333
3333
Mode 0
Median 12.5
Std.D 7.63762
6158

Discount sales
Q8. Does company should provide
discounts during festive seasons?
a) Strongly agree 15
b) Agree 15
c) Disagree 10
Mean 13.3333
3333
Mode 5
Median 12.5
Std.D 2.88675
1346

Market trends
Q9. Should store follow trends
according to the market?
a) Strongly agree 17
b) Agree 13
c) Disagree 10
Mean 13.3333
3333
Mode 7
Median 13.5
Std.D 3.51188
4584

Convince
Q10 Should store convince their
customers to purchase products?
a) Strongly agree 14
b) Agree 15
c) Disagree 11
Mean 13.3333
3333
Mode 3
Median 12.5
Std.D 2.08166
5999

Facilities
Q11)Is there proper convenience facilities to
reach store?
a) Strongly agree 15
b) Agree 10
c) Disagree 15
Mean 13.333
333333
3
Median 15
Mode 15
Standard Deviation 2.8867
513459
a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16 15
10
15
Column C