This report presents an analysis of a customer survey conducted for Poundland, a British multinational retail supermarket. The survey explores various aspects of customer behavior and preferences, including age, gender, education, income, and expenditure. It investigates factors influencing customer decisions, such as location, price, discounts, market trends, and the importance of convincing customers. The report also examines preferences for payment styles, additional sales features, product variety, online sales, after-sales services, store hours, branded products, home delivery services, and store ambiance. The data collected from the survey is presented with mean, mode, median, and standard deviation for each question, offering a comprehensive overview of customer attitudes and behaviors. The executive summary highlights the study's purpose, which is to understand customer preferences and provide a basis for business decisions. The report concludes with a list of references used for the analysis, including academic papers on decision-making and cloud service selection.
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