Poundland Plc: UK Market Research and Profitability Analysis Report

This report presents an executive summary of a project analyzing the profitability and effectiveness of Poundland Plc in the UK market. The study employs both primary and secondary research methods to gather data and insights. Primary data collection includes a questionnaire administered to 35 respondents, focusing on demographics, spending habits, and opinions regarding Poundland's products, pricing, and services. The questionnaire data is analyzed to determine customer preferences regarding product variety, branded products, online sales, and after-sales customer service. Secondary data analysis involves assessing Poundland's market share and profitability. The report aims to provide Aboss Ltd with valuable information to offer ideal goods at discounted prices. The findings highlight key factors influencing customer satisfaction and purchasing decisions, such as location, pricing, product range, and payment options. The analysis reveals consumer preferences for product mix, branded goods, online sales, and after-sales services, providing a comprehensive understanding of Poundland's position in the UK retail market.

Business Decision
Making

Executive Summary
The project report, summarise the primary and secoundary research in the context of
Poundland Plc in order to determine the actual profitability and effectiveness within UK market.

INTRODUCTION
In business term, the decision making method is consider to be very much effective for
the manager and other employees as it aid to make plan to remove problems by selecting
alternative option that are most suitable for the situation. The entire process of business decision
making have a following steps that are needed to be taken into consideration such as determining
the decision, collect useful information, ascertain alternative. As well as weigh each other option,
select the most appropriate, make perfection active and most important see the results. In this
report, Poundland British retail store is selected which offer different products at discounted
price.
This report mainly cover, various results that will help Aboss Ltd to offer ideal goods at
discounted price. The report discuss, questionnaire to gather useful data in order to get the
different essential information. In addition, secondary data collection and analysis so that
competitive assessment in term of market share and profitability can be discussed.
TASK 1
Primary data analysis and gathering
Primary evidence is actually data obtained from first-hand origins by an investigator
which use techniques such as interviews, surveys and experiments. It is gathered specifically
from original sources with considering the main objective of certain project. As reliability of
results is the main advantage of this method but at the same time collecting of data through
primary sources is expensive and time consuming. It is also stated that this method is only
valuable for some type of research like in collecting information about Poundland Plc. Some of
these methods are discussed below:
 Questionnaire method: Questionnaire is perhaps the most obvious data gathering
process, consisting of a series of research-related questions. This approach is very easy to
gather information from a variety of people. This primarily involves the written series of
questions, whether transparent-ended or sealed-ended, to be addressed by the applicants
on the grounds of their experience and knowledge with the subject matter. Mainly
researcher use to make question that help to extract best suitable solution which further
support to make an effective decision.
1

 Interview: It is the most commonly adopted forms for primary data analysis in which the
reporter asks appropriate questions from the participants either directly or by letter to
gain knowledge into the topic being investigated. The investigator can either contact the
participant at work or can join them at the convenient location in order to determine the
actual response of candidate. For example, if large number of candidate are targeted then
to draw meaningful results Email or telephonic interview are best sources.
In order to gain knowledge about the discounted product and services offered by
Poundland Plc questionnaire method is selected that help to define favourable results. To
complete the questionnaire following 35 respondent are selected.
Data Analysis
Personal details
Q1. In which kind of age-group do you belong?
a) 18-26 10
b) 27-40 12
c) 41-65 13
Mean 11.6666666667
Median 12
Mode 10
Std.D 2.1213203436
2

a) 18-26 b) 27-40 c) 41-65
0
2
4
6
8
10
12
14
10
12
13
Column D
Interpretation: From the above it has been analysed that maximum number of people
are from the age group 41-65 years. The different statistical presentation shows that these
candidate are more effective to draw meaningful results.
Q2. What is your gender?
a) Male 18
b) Female 12
c) Other 5
Mean 11.6666666667
Median 12
Mode 3
Std.D 9.1923881554
Interpretation: The table shows that maximum number of candidates are males as they
frequently visit different supermarkets store in order to buy necessary goods. Female candidates
are likely to buy goods from nearby store.
3

a) Male b) Female c) Other
0
2
4
6
8
10
12
14
16
18
20
18
12
5
Column D
Q3. What is your education level?
a) Primary 10
b) Secondary 8
c) University 17
Mean 11.6666666667
Median 10
Mode 10
Std.D 4.9497474683
Interpretation: The University study is the maximum education level for the candidates
selected for conducting research on Poundland. The statistical analysis define that more educated
personnel are able to give better results.
4

a) Primary b) Secondary c) University
0
2
4
6
8
10
12
14
16
18
10
8
17
Column D
Q4 Your total income for a month (GBP)?
a) 700-1000 14
b) 1500-3000 12
c) 4000-5000 9
Mean 11.6666666667
Median 12
Mode 5
Std.D 3.5355339059
Interpretation: It is observed that income level decide the actual spending of an
individual during a month. The above tables shows that most the candidate chosen for the
research receive 700-1000 GBP per month.
5

a) 700-1000 b) 1500-3000 c) 4000-5000
0
2
4
6
8
10
12
14
16
14
12
9
Column D
Q5 What is your actual spending for a month (GBP)?
a) 100-150 8
b) 200-300 20
c) 400-500 7
Mean 11.6666666667
Median 8
Mode 1
Std.D 0.7071067812
Interpretation: The above tables interpret that most of the applicants spend 200 to 300
GBP within a month in order to buy needed product to meet the basic requirements.
6

a) 100-150 b) 200-300 c) 400-500
0
5
10
15
20
25
8
20
7
Column D
Q6. Does location is an important element to be consider while opening new store for
Poundland?
a) Strongly agree 22
b) Agree 10
c) Disagree 3
Mean 11.6666666667
Median 10
Mode 1
Std.D 13.4350288425
7

1 2 3
0
5
10
15
20
25
22
10
3
Column D
Column E
Interpretation: from the above, it is analysed that around 22 individual thinks that
location of Poundland must be in the centre of the city so that customer can easily visit the store.
Some people thinks that location is not the main and far distance give customer more experience
to properly access the product of company.
Q7. Are prices of goods offered by Poundland reasonable?
a) Strongly agree 15
b) Agree 16
c) Disagree 4
Mean 11.6666666667
Median 15
Mode 3
Std.D 7.7781745931
Interpretation: Reasonable price are always attraction of large number of customer that
give them better experience of shopping. From the questionnaire it has been determined that 15
customer are highly satisfied with the facts that Poundland are offering goods at reasonable
prices which makes the popular among different rivals available in market.
8

a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16
18
15 16
4
Column D
Column E
Q8. Do company offer any special discounts on festive seasons?
a) Strongly agree 10
b) Agree 9
c) Disagree 16
Mean 11.6666666667
Median 10
Mode 1
Std.D 0.7071067812
Interpretation: In present time customer are always waiting for special discount. In the
above table it has been ascertained that 16 respondent selected for the research in the context of
respective company states that there are no additional discount or offer schemes on festival
seasons. Thus to gain more popularity company must add specific features to increase and make
customer feel special while shopping.
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