Poundland Retail Store Analysis: Primary Data and Customer Reviews

This report presents an analysis of primary data collected through surveys to evaluate various aspects of Poundland, a British variety chain store. The research investigates customer demographics, including age, gender, education, and income, to understand their purchasing behavior. The study explores customer perceptions of key factors such as location, product pricing, discounts, and the store's alignment with current market trends. Furthermore, it examines customer preferences related to product range, variety, online sales, and service changes, along with their opinions on store ambiance, home delivery, and space. The analysis aims to provide insights into customer satisfaction, identify areas for improvement, and assess Poundland's market position relative to competitors like B&M and Home Bargains, ultimately informing business decisions and strategies.

Business Decision Making

Primary Data Analysis
Q1. In which type age group
belongs to you? Frequen
cy
a) 18-26 5
b) 27-40 15
c) 41-65 10
Mean 10
Mode 5
Median 10
Standard deviation 3.5355
a) 18-26 b) 27-40 c) 41-65
0
2
4
6
8
10
12
14
16
5
15
10
Frequency

Gender
Q2. What is your gender? Freque
ncy
a) Male 7
b) Female 17
c) Other 4
Mean 9.33333
33333
Mode 3
Median 7
Standard deviation 2.1213
a) Male b) Female c) Other
0
2
4
6
8
10
12
14
16
18
7
17
4
Frequency

Education Attainment
Q3. Tell me about your education
attainment? Frequ
ency
a) Primary 5
b) Secondary 5
c) University 20
Mean 10
Mode 5
Median 5
Standard deviation 10.606
6 a) Primary b) Secondary c) University
0
5
10
15
20
25
5 5
20
Frequency

Income
Q4 How much income spend in a
month? Freq
uenc
y
a) 100-150 6
b) 200-300 18
c) 400-500 6
Mean 10
Mode 0
Median 6
Standard deviation 0 a) 100-150 b) 200-300 c) 400-500
0
2
4
6
8
10
12
14
16
18
20
6
18
6
Frequency

Monthly Income
Q5 What is your monthly
income? Freq
uenc
y
a) 700-1000 8
b) 1500-3000 15
c) 4000-5000 7
Mean 10
Mode 1
Median 8
Standard deviation 0.707
1 a) 700-1000 b) 1500-3000 c) 4000-5000
0
2
4
6
8
10
12
14
16
8
15
7 Frequency

Location
Q6. According to you, a location
important factor to open new retail
store of Poundland?
Freq
uen
cy
a) Strongly agree 15
b) Agree 8
c) Disagree 7
Mean 10
Mode 1
Median 8
Standard deviation 5.65
68 a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16 15
8
7 Frequency

Price of Product
Q7. The price of product keep
satisfactory by Poundland in their
store?
Freq
uenc
y
a) Strongly agree 17
b) Agree 7
c) Disagree 4
Mean 9.333
3333
333
Mode 1
Median 7
Standard deviation 9.192
3
a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16
18 17
7
4
Frequency

Discount
Q8. Is company provide discount on
specific festival ? Freq
uenc
y
a) Strongly agree 10
b) Agree 15
c) Disagree 5
Mean 10
Mode 0
Median 10
Standard deviation 3.53
55 a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16
10
15
5
Frequency

Current Trend
Q9. Is the store follow the style as
per the current market? Freq
uenc
y
a) Strongly agree 8
b) Agree 15
c) Disagree 7
Mean 10
Mode 1
Median 8
Standard deviation 0.70
71 a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16
8
15
7 Frequency

Convince
Q10 Pounland store agent
effectively convince to customer
for product purchase?
Freq
uenc
y
a) Strongly agree 6
b) Agree 18
c) Disagree 6
Mean 10
Mode 0
Median 6
Standard deviation 0 a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16
18
20
6
18
6
Frequency

Sales
Q11 Do you think company
increase their sales in 2018
compare than to 2017?
a) Strongly agree 10
b) Agree 17
c) Disagree 4
Mean 10
Mode 1
Median 8
Standard deviation 0.7071 a) Strongly agree b) Agree c) Disagree
0
2
4
6
8
10
12
14
16
18
10
17
4
Series1