ABS103 Fundamentals of Entrepreneurship: Powerade Business Plan

This report presents a business plan for Powerade, a sports drink manufactured by Coca-Cola, focusing on attracting investors by highlighting market opportunities, customer needs, and competitive advantages. The plan identifies the growing demand for healthy beverage options and proposes a product line with various flavors and formulations to cater to different customer preferences, including low-sugar and high-energy options. A market analysis using Porter's Five Forces assesses the competitive landscape, considering factors like new entrants, buyer power, supplier power, substitute products, and competitive rivalry. The plan also outlines a business model canvas, detailing key activities, resources, value propositions, customer relationships, channels, and cost structure, with a proposed price point of $8. Competition from companies like Pepsi, Hershey, and Nestle is acknowledged, with a focus on Coca-Cola's brand recognition and customer loyalty as key differentiators. The plan concludes by emphasizing the health benefits of Powerade and its relevance in the current health-conscious market, suggesting a concept test and customer feedback collection to finalize the product.

Pitch presentation

INTRODUCTION
The presentation aims to deliver a business plan to grab the attention of investors. It has
seen that, there is requirement of the idea generation on the business and analyse the problems
that will cause an impact on the idea. The idea is of Powerade Sports drink which is
manufactured by Coca-Cola company (Abdullah, 2020). The necessary requirements of a
business plan is to look for opportunity, market factors, customer behaviour and their needs and
wants. Also, the idea will be supported with business model and competition which are effective
for the requirement of developing a secured business objective.
MAIN BODY
TASK
Idea generation
The idea of brining the Powerade Sports drink is came from analysing the opportunity in
the market for health conscious people. The customer are being much health centric and wants to
look at their physical maintenance, for that instance, the idea for bringing Powerade will be
beneficial to those people who do not want to intake sugary products and require healthy as well
tasty way for satisfying thirst. The method used for finding this idea is research among the
customers insights behaviour.
The core product development process is to provide healthy nutrients and proteins with
less sugar and variety of minerals. This drink will be provided in various flavours and by
considering different people demand. For example people who want to gain fat, they can take
sugar drink and who wants to get hydrated they can have water powered. These choices gives
additional which fullfil each customer demand.
Problem and Need analysis
The main problem identifying in the market is of fining the right product which can
satisfy customer in their complex demands. People want to be health conscious but taking
something extra that will add nice taste. There is need for food intakes which are of low calories,
sugar and gluten substances that will not make any harmful impact on the human body. The
problem can be solved by giving powerade Sports drink in different flavours and additional
substances (Almeida, and Santos, 2018). Many people also faced issues about the dehydration,

muscle plain and low stamina while playing or running. The powerade drink will helps in staying
hydrated, maintain the blood flow and prepare body for energetic practices.
Market analysis
This analysis will helps in identifying the make surrounding in terms of internal and
external factors. It will help in analysing the need for idea and better strategies would be
developed. The market will become impactful in bringing a new idea and may lead to failure. For
that instance, there is requirement of the porter five force analysis:
Porter's five forces
Threat of new entrance: As per this market force, the company will have competition
by arrival of new market players. They may attract customers and secure better positions.
Therefore, the beverage industry would have high threat of this factor in retail sector due to
having free entry and exit. Therefore, the Coca-Cola would not have great impact of this factor
as it require huge investment and natural ingredients to provide free drinks.
Threat of bargaining power of buyers: This factor shows that the power of buyers
impact on thee decision of company. In retail industry, the buyers are complex in nature who do
not want to pay a high price for the similar products available in market (McKeever, 2018)
. Therefore, the Coca Cola may have low impact due to having high quality ingredients and
healthy substances that will be lied by the customer.
Bargaining power of suppliers: The suppliers are the crucial factor for the company.
They also must be keep secure to get good inputs and raw material. Therefore, the retail sector
does not have high impact of the suppliers due to having large in numbers. Coca-cola maintain a
relationship with them in order to get best raw material and they could shift demands if suppliers
try to charge high price.
Threat of substitute products: This factor shows that, the retail sector have high impact
of this factor. Due to having similar range of product, people may find its substitute for satisfying
their needs (Candraningrat, 2019). The Coca cola also have threat of this factor in other soft
drinks which impact on purchasing decision of buyers.
Competitive rivalry: it is the most influenced factor for the company which controls the
company operation and bringing new idea into market. The retain industry has huge competition
in food and beverages. Similarly, the idea of Powerade drink could get competition through
Pepsi.

Customers
 The customer has need for a refreshing drink which will keep them hydrated and
naturally active. They require energy as well as taste at the same time in a drink that will
start their day well.
 The customer has demand for Powerade in order to get the stamina during the sports
practices at play filed. due to having high burn of calories and to remain fit, they require
drink which has nutritions and great elements.
 The customer are relying of the normal drinks who have sugar and flavours that give
temporary satisfaction to their thrist. (Fichterand Tiemann, 2020)
 The customer is willing to pay a minimal price for this drink which is $8. it is the worth
the price as provides a value to their thirst.
Business model
This tool is helpful to successfully launch the product in market by using appropriate
resources, value price and many more concepts into the product delivery.
Key
resources
Key activities Value
preposition
Consumer
relationship
Channels Cost structure
It requires
resources
like digital
media,
ingredients
,
production
machinery
and
equipment
s.
The activity
are required
to put all the
ingredients in
the
production
and launch it
after giving it
a test trial.
The unique
selling
preposition of
Powerade is
hydrated
elements are
present in it.
It will be
maintain
through taking
feedbacks at
websites and
application.
The Channel
used for
launching
Powerade are
online website,
application and
physical retail
stores.
The cost will be
incurred for $r
for ingredients
and resources
used which will
be sold for $8.
Competition
 There are a lot of competition of the Powerade drink. It is sold by other beverages
company like Pepsi, Hershey, Nestle and other local brands.

 Some companies could also enter into market that are Nestle, Tesco, ABI SAB group.
 The advantage these competitor will face is to grab opportunity of technology and
marketing In the retails sector. The disadvantage they will face about the already existing
competitor which has grabbed large customer base.
 The major competitor for Coca cola is Pepsi which is high revenue and growth of their
brand( Götz, 2020).
 The barriers are customer believe and brand name which will be obstacle for Pepsi to
beat Coca cola in competition.
Value preposition
 The core value preposition is to provide health benefits in order to reduce causes of
getting hazardous diseases.
 This value will create a hike into the market and people will take better advantage in the
covid-19 scenario.
 Therefore, the power it drink has a personal connection due to having dedication towards
sports and athletic
 It is very crucial for these people to get energetic and remain hydrated all the day to
achieve their goals (Karrar, 2020). So, this drink place an important role which is not
harmful if taken in a proper manner. The action needs to be taken in terms of finalizing
the product by checking its elements and nutrition. this will include testing the concept
by giving it a free offer into the market and call for customer feedback.
CONCLUSION
The presentation has concluded that, there are various factors which needs to be taken
intro consideration for understanding a business idea. It shows that, the company is required to
analyse market competition, customers needs and area of improvement,. A business model
canvas is also helpful in preparing for launching the product effectively.

REFERNCES:
Books and Journals:
Abdullah, R., 2020. Importance and contents of business plan: A case-based approach. Jurnal
Manajemen Indonesia, 20(2), pp.164-176.
Almeida, F. and Santos, J., 2018. The business plan reference manual for IT businesses. River
Publishers.
Candraningrat, C., 2019. Business Plan" a Simple Strategy To Grow A Remarkable Business".
Fichter, K. and Tiemann, I., 2020. Impacts of promoting sustainable entrepreneurship in generic
business plan competitions. Journal of Cleaner Production, 267, p.122076.
Götz, J., 2020. Business Plan. In Seasonal Affective Disorder and Light Therapy (pp. 165-203).
Springer, Wiesbaden.
Karrar, H.H., 2020. Business plan.
McKeever, M.P., 2018. How to write a business plan. Nolo.
(Abdullah, 2020) (Almeida, and Santos, 2018) (Candraningrat, 2019) (Fichterand Tiemann,
2020) ( Götz, 2020) (Karrar, 2020) (McKeever, 2018)