PPC Advertisement: Advantages, Factors, and Campaign Management

This report provides an overview of Pay-Per-Click (PPC) advertising, a crucial element of internet marketing. It begins with an introduction to PPC and its role in online advertising, explaining how it allows businesses to display their products and services to potential customers. The report details the benefits of PPC, such as quick results, targeted customer reach, cost-effectiveness, and the ability to appear at the top of search engine results. It also outlines key factors influencing PPC effectiveness, including compelling ad copy, effective campaign monitoring, and the use of specific landing pages. The report mentions various PPC platforms, including Google AdWords, Yahoo Search Marketing, and others. Finally, the report includes references to support the information presented.

Internet Marketing
(Task 4.2)

COVER CONTENT
 Introduction
 Brief about Pay- Per Click Advertisement (PPC)
 References

INTRODUCTION
In current scenario, internet marketing is also essential
which called as online marketing. Basically it is an
effective process which used by company to promote
their products and services in front of customers.
Along with this, it refers to web advertising which
used to sale products from emails and websites.

Brief about Pay- Per Click Advertisement
(PPC)
PPC is an effective process which include online
models of advertisement that helps in giving proper
details of products and services to consumers which
are looking to buy them through online sites. In this
people search out relevant information in search
engines. Along with this PPC define as online mode
of payment which is related with one single click.

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 Google AdWords
 Yahoo Search Marketing
 Ask Teoma/ Jeeves
 MSN Adcenter
 Looksmart
 NexTag

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Along with this, PPC is an internet marketing tool
which used by company to display goods and
services in front of customers. In this advertisers
charged user when they click on their ad. Along with
this advertisers have to pay money at the time of
customers click on its advertisement. In this context
there are some advantage of PPC are as follows:

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 Define quick results within a second.
 Help in providing benefits of targetting customers
of different country as well as region.
 It is fastest way to target visitors.
 It is cost effective.
 It get opportunity to listed on top position on
Google page.
 It define effective control on budget.

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Factors effecting PPC advertisement:
 Defining attractive Ad Copy towards the Text, Title
and URL.
 Effectively monitoring and regulating whole
campaign.
 Peculiar landing pages.

References
Huang, M. and et. al. 2011. Making your online voice
loud: the critical role of WOM information.
European Journal of Marketing. 45(7/8). pp.1277-
1297.
Lamb, C. W., Hair, J. F. and McDaniel, C., 2011.
Essentials of marketing. Cengage Learning.

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