Analysis of Pay-Per-Click Advertising Strategies in Digital Marketing

Desklib provides past papers and solved assignments for students. This presentation explores the concept of Pay-Per-Click advertising.

Pay per click advertising

Table of Content
• Slide 3: Introduction
• Slide 4: Pay per click
• Slide 5: Advantages and disadvantages
• Slide 6: Importance
• Slide 7: Conclusion
• Slide 8: Reference List

Introduction
• The presentation presents on pay per click
advertisement and its overall concept. It also
discusses the advantages and disadvantages of
this internet advertisement.

Per click advertising
• Pay per click is known as cost per
click advertisement.
• Pay per click (PPC) advertising
enables the company to expand its
Markey by having a platform
where the market players are paid
for spreading the popularity of the
company
• The advertisement method should
provide an inflow of customers for
the firm which would translate
into possible sales.

Advantages and Disadvantages
Advantages
• Cost effective
• Customisable
• Targeted
Disadvantages
• Pay per click advertisement
requires skill
• It requires much time to
implement

Importance
• In rolling out the PPC platform, the
company would consider using
reliable PPC service providers such
as Google Ad Words.
• The determination of the best
keywords would be done by
monitoring the statistics which
would be reflected on each Sigle
day that the Pay per Click platform
is used by the various clients or
those who seek to popularise the
company

Conclusion
• The presentation has represented the over
concept of Pay per click. It has included the
advantages and disadvantages associated with
this internet advertisement.

Reference List
• Tan, B., & Srikant, R. (2012). Online
advertisement, optimization and stochastic
networks. IEEE Transactions on Automatic
Control, 57(11), 2854-2868.
• Altberg, E., Barach, M., Faber, S., Fordyce, M.,
Hickson, C., Hirson, R., ... & Van der Linden, S.
(2012). U.S. Patent No. 8,121,898. Washington,
DC: U.S. Patent and Trademark Office.