Analysis of Amazon's Effective Pay Per Click Advertising Strategies

This report provides an overview of pay-per-click (PPC) advertising as implemented by Amazon, highlighting its role in increasing online sales and improving organic rankings. It details the advantages of PPC for Amazon, such as fast results, cost-effectiveness, and high control over ad content. The report outlines the steps involved in creating PPC ads, including account creation, keyword selection, bid management, and ad development. A sample PPC ad is provided, showcasing offers like discounts, cash on delivery, return policies, and free delivery, along with a range of product categories. The conclusion emphasizes PPC as an effective online advertising tool, highlighting the benefits of the company's offerings and its advanced, user-centric approach.

PAY PER CLICK ADVERTISING

INTRODUCTION
 Pay per click (PPC) is an advertising platform which provides an
opportunity to sell more of company’s products online. If PPC is
managed and created properly, it will helps business to sell more products
resulting in increased sale while increasing organic ranking of Amazon.
Charges are taken from advertisers only when a user click on particular
ads of company. Hence, it is said as ‘pay per click’.

Advantages to Amazon of pay per click
 Fast results
 Pay for each valuable clicks only
 Provide high value of money spent
 Better outcomes with less cost
 High control on advertisement content, campaign, and cost incurred

Creation of pay per click ads
In order to develop pay per click advertisement, following steps are followed by Amazon:
 The company create an account firstly and then deposit required fund.
 Prepare a list of keywords to be published.
 Company starts bid on ads including words and phrases for serach results.
 Protocol of ad is developed by Amazon.
 After that Search pages are set.
 Put ad on search engine.
 When all the above steps are completed, company track and check the results frequently.

Sample of PPC of Amazon
 Sale on Amazon
 Upto 50% Off
 Cash on delivery available
 Return within 10 working days
 Free delivery on purchase above $50.
 Range of clothing, footwear, appliances, accessories and many more
 www.amazon.co.uk

CONCLUSION
 The above slides concludes that pay per click is an effective tool for advertising company
products and services online. The given ad is in a brief form which highlight all the present
offerings of company including discount available. It is an advanced technique of advertising
which is paid only when user click on particular advertisement only.