PPC Advertising Strategy and Analysis: Smart Restoration Limited

This report analyzes Pay-Per-Click (PPC) advertising in the context of Smart Restoration Limited, focusing on how it can be used to maximize revenue. It explains the core concept of PPC, where advertisers pay for each click on their ads, and highlights its role in attracting customers and increasing website traffic. The report outlines the benefits of PPC, such as quick results and targeted customer reach, and discusses essential factors like creating compelling ad copy and managing campaigns. References to academic sources are included to support the analysis. This report provides insights into the application of PPC advertising for Smart Restoration Limited, offering a comprehensive overview of the strategy and its potential benefits.

Internet Marketing
TASK 4.2

Content
• Introduction
• Pay Per click advertisement
• References

Introduction
 In this presentation Assignment, pay per click form of
promotion or advertising is stated in context of Smart
Restoration Limited.
 It will basically follows business entity in earning
maximum money with every click on its link.

Pay per click advertising
Pay per click is a approach where advertisers pay a
particular amount to the sites when ever their
advertisement is clicked. But it is one of the most
essential and effective way to attract large number of the
customers i.e. increase customer traffic.

Continue…
 In pay per click advertising or promotion, business are
charged when ever their advertisement is clicked by
persons.
 It support in boosting online sales or revenues .
 Websites offering pay per click ads, mainly show an
advertisement or promotion when ever key word is
searched.

Benefits of PPC:
Benefits of PPC:
 Quick outcome usually within a second.
 Gives benefit or advantages of targetting customers of any city, country
etc.
 Fastest way to target visitors.

Factors Effecting PPC Advertisement:
 Forming up of attractive Ad Copy in terms of Text, Title and URL
 Monitoring and Regulating of entire campaign
 Peculiar landing pages

References
Jambulingam, T. and Sharma, R., 2010. Estimating the value of internet
marketing in the US pharmaceutical industry. Journal of Medical
Marketing. 10(4). pp.332-343.
Nosrati, M., and et. al., K., 2013. Internet Marketing or Modern Advertising!
How? Why. International Journal of Economy, Management and
Social Sciences. 2(3). pp.56-63.
Chaffey, D., 2010. Applying organisational capability models to assess the
maturity of digital-marketing governance. Journal of Marketing
Management. 26(3-4). pp.187-196.

Thank You!