Analysis of PPC Advertising Strategies and Techniques

This report provides an overview of Pay-Per-Click (PPC) advertising, also known as cost-per-click advertising. It explains how companies use search engines to advertise and earn money when users click on their ads. The report details different types of PPC, including search-based, content network, and demographic-based advertising. It also mentions how companies use these strategies to promote products and services, such as clothing and accessories, by displaying new schemes, discounts, and coupons. The report includes references to relevant academic sources. The report provides valuable insights into the practical application of PPC advertising strategies.

Pay per click advertising (TASK 4.2)

It is also known as cost per click advertisement
It is a online marketing where company use
search engine for this. When customers click on
the advertisement link or button so firm get
money on it. Not only companies but also
websites also use this trick and earn money.

Search Based PPC
Content Network PPC
Demographic Based PPC

 Company used this advertisement skills for
different websites. These sites are based on the
clothing, shoes and accessories
 In this advertisement company display their
new scemes, discount and lucky draw coupon.

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