PPC Reflection Essay - 301005 Assignment on Professional Development

This assignment solution for a PPC Reflection Essay focuses on professional development, specifically addressing the creation of a LinkedIn profile and a covering letter. The solution includes a sample LinkedIn profile, demonstrating how to present oneself professionally online. It then presents a covering letter, tailored to a specific job advertisement, highlighting the candidate's skills and experiences in relation to the job requirements. Furthermore, the assignment delves into the importance of trademarks and intellectual property laws, providing a concise explanation of their significance. The solution also gives examples of two well-known Australian trademarks and their role in product advertisement. The document demonstrates how to create a LinkedIn profile, write a covering letter, and understand trademarks.

Running head: HUMAN RESOURCE MANAGEMENT
Human Resource Management
Name of the Student:
Name of the University:
Author’s Note:

1
HUMAN RESOURCE MANAGEMENT
Table of Contents
Answer to Question 2..................................................................................................................2
Answer to Question 3..................................................................................................................4
Introduction.............................................................................................................................. 4
Importance of Trademarks and IP Laws...................................................................................4
Famous Australian Trademarks...............................................................................................4
Conclusion............................................................................................................................... 5
References............................................................................................................................... 6

2
HUMAN RESOURCE MANAGEMENT
Answer to Question 2
Source: https://www.seek.com
Candidate’s name
Email id
Mobile Number
Mr David Watt
Sharp & Carter Finance and Accounting
Phone: xxxxxxxx
Email: [e-mail]
7 June 2019
RE: Application for Assistant Management Accountant position
Dear Mr Watt,
As a young, motivated and responsible individual I am highly interested in applying for
the vacant position of Assistant Management Accountant with Sharp & Carter Finance and
Accounting.
I have completed my CPA degree in December 2015 and also completed my B. Com
with it. This has provided me with the exposure necessary to succeed in a highly competitive
and ever-changing environment.
While studying for CPA, I worked as an assistant management accountant in Pitcher
Partners. My responsibilities in this role included assisting in the process of forecasting,
budgeting and with the divisional month end process. I was also involved in the process of cost
and inventory management analysis along with site based financial analysis. It also involved

3
HUMAN RESOURCE MANAGEMENT
working with a variety of people like site managers, factory managers and other heads
responsible for the smooth functioning of an individual department.
With regard to my ability to meet the specific requirements of the job:
Analytical Mindset: Have an extremely analytical mind with a keen eye for detail and highly
experienced in critically thinking about a particular situation before making a decision.
Technical Skills: Have a very good set of skills in using Microsoft excel along with working
knowledge about the usage of SAP in manufacturing accounting.
Dealing with people: Have a lot of expertise in dealing with the procedures involved in
manufacturing accounting and in the situations that may arise in a factory.
My professors and employers have commended me for possessing an extremely
engaging personality and for having commendable interpersonal skills. My motivations mainly
consist of taking up new challenges in my field of expertise and learning something new from
every new situation that comes across me. My present and previous managers can be
contacted to get any necessary validation about my ability to succeed in the job.
I understand that there will be a large number of people who would have applied for the
job and are looking forward to work with your organisation. I do, however, that my skillset,
motivation and previous experiences with a similar job will help me in gaining an advantage over
other applicants and fit into your organisation in a short span of time. It will also help me in
immediately meeting the targets and needs of your organisation.
I would highly appreciate an opportunity to meet you in an interview and discuss my
application in detail. I have attached an enclosed copy of my resume for your consideration. I
can be contacted at all times on the details mentioned above.
Thanking you in advance for your valuable time,
Name

4
HUMAN RESOURCE MANAGEMENT
Answer to Question 3
Introduction
Intellectual property is a broad term, which describes a number of different types of
intangible assets that are created by the mind. It includes Patents, Copyrights, trademarks and
trade secrets (Bently and Sherman 2014). Trademarks are the symbols, words or images used
by a company that are used to establish the identity of a product with the customers (Crass
2014). The main purpose of trademarks is to help producers differentiate their products from
other similar products of other competitors. It is helpful in creating and altering customer
perception towards a product.
Importance of Trademarks and IP Laws
Intellectual property laws are an important tool for economic growth and act as a safety
blanket for small and medium scale industries (Sukarmijan and Sapong 2014). It helps them
protect their products and innovations. It also helps most firms in branding and advertising their
products with customers. Other benefits from intellectual properties are royalties received from
others using the product and fees received on selling the property to others (Jacob, Alexander
and Fisher 2014).
Famous Australian Trademarks
Australia has a history of more than 110 years of creating brands and trademarks that
are unique and iconic. They are popular in Australia and recognized on a worldwide basis due
to their quality (Griffith, Miller and O'Connell 2014). Two of the most famous trademarks in
Australia are Commonwealth Bank and Qantas airways. Both these organizations were
established in the 20th century and are recognized as representatives of Australia in the world.
Commonwealth’s logo is synonymous with reliability, progressiveness and a sense of
pride. The customers of the bank recognize it as a trustworthy organisation and its undertakings
are considered to be of good quality in entire Australia. The trademark of the company is highly
used in advertising and promotional campaigns of the company.
Another famous trademark is that of Qantas which contains an image of a kangaroo that
is a national symbol and is unique to Australia. This trademark is renowned in Australia and has
played a key role in elevating the company to the position of the largest domestic airline
company in the country. This has also increased the responsibility of the company to behave in
an ethical manner as it is considered to be the national representative of Australia (Maryani
2018).

5
HUMAN RESOURCE MANAGEMENT
Conclusion
From the above discussion, it can be concluded that while Trademarks and IP laws have
been providing protection to innovations and small industries, it is also important to ensure that
they do not become a means for larger corporations to hide their wrongdoings and take unfair
advantage of the trust placed in them by the customers. It is important to have regulations in
place, which keep a check on the usage of trademarks by companies.

6
HUMAN RESOURCE MANAGEMENT
References
Bently, L. and Sherman, B., 2014. Intellectual property law. Oxford University Press, USA.
Crass, D., 2014. Which Firms Use Trademarks–and Why? Representative Firm-Level Evidence
from Germany. Representative Firm-Level Evidence from Germany (December 15, 2014).
ZEW-Centre for European Economic Research Discussion Paper, (14-118).
Griffith, R., Miller, H. and O'Connell, M., 2014. Ownership of intellectual property and corporate
taxation. Journal of Public Economics, 112, pp.12-23.
Jacob, R., Alexander, D. and Fisher, M., 2014. Guidebook to intellectual property. A&C Black.
Maryani, M., 2018. Regaining Company’s Reputation: What is a Brand and Who Cares about
Them? The Case of Qantas. Jurnal Ilmiah ESAI, 7(3), pp.164-172.
Sukarmijan, S.S. and Sapong, O.D.V., 2014. The importance of intellectual property for SMEs;
Challenges and moving forward. UMK Procedia, 1, pp.74-81.