Pay Per Click Advertisement Analysis for Smart Restorations - Unit 30

This report delves into the realm of Pay-Per-Click (PPC) advertising, evaluating its significance and operational mechanics. It provides a comprehensive overview of PPC, examining its advantages, such as measurability, cost-effectiveness, and targeting capabilities, alongside its disadvantages, including time investment and potential for irrelevant clicks. The report also features a case study on Smart Restorations Limited, a company specializing in used office furniture, illustrating how PPC can be utilized to drive traffic and boost sales. The analysis includes key aspects such as keyword research, ad creation, landing page development, and performance monitoring. The report concludes by highlighting the role of PPC in broader marketing strategies and its potential for businesses aiming to enhance their online presence.

Pay Per Click
Advertisement
Task 4.2

Introduction
 This presentation is prepared with a motive to gain understanding
of pay per click advertisement which helps company in reaching
to large number of internet users with ease.
 Also, discussion is done on positive and negative aspects of Pay
Per Click.

Pay Per Click
 Pay per click can be understand as a concept whereby company post the advertisement
on third party website with a sole motive to capture to attention of visitors of that
websites. For this, host website charges the amount for every click made on the
advertisement. It is a cost effective approach as company only needs to pay whenever
users click upon the same. Through this, huge amount of internet traffic can be
transferred from hoist websites which aids in boosting the sale of the company. Same
can be used by Smart Restoration in order to transfer traffic on its website.

Process of Pay Per Click
 Key word research
 Ad Creation
 Landing page Development
 Setting of Account
 Tracking installation
 Launching
 Monitoring performance
 Assessment
 Feedback collection

Significance of PPC
 It is measurable and trackable
 Quick entry is made into it
 It works well with other marketing channels
 Incredible Targeting Options
 Cost effective approach
 Aids in reaching right audiences
 Relatively faster than other channels of marketing

Disadvantages of PPC
 Time Investment
 Clicks every time doesn’t leads to sales
 Cost can add up if more faulty clicks are made
 People Tend To Ignore Sponsored Ads

References
 King, M.A., Abrahams, A.S. and Ragsdale, C.T., 2015. Ensemble learning methods for
pay-per-click campaign management. Expert Systems with Applications, 42(10),
pp.4818-4829.
 Stokes, R., 2014. Ultimate guide to pay-per-click advertising. Entrepreneur Press.

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