PR Ethics and CSR: Narrated Presentation & Reflection - MAR015-3

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This assignment is a narrated presentation focusing on PR ethics and corporate social responsibility (CSR). It includes arguments for and against CSR, highlighting its role in managing public relations and its impact on business operations. The presentation emphasizes the importance of ethical practices and CSR activities in enhancing a company's reputation and attracting stakeholders. A reflective section, based on Gibbs' reflective model, discusses personal experiences and learning during the assignment. The conclusion underscores the significance of CSR in building long-term value and maintaining a competitive advantage. Desklib provides a platform where students can access this and similar documents for their study needs.
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PR Ethics and CSR
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TABLE OF CONTENTS
INTRODUCTION
MAIN BODY
Part 1
Arguments in favour of CSR
Arguments against CSR
Part 2
Reflection
REFERENCES
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INTRODUCTION
The corporate social responsibility is the type of the
concept of management in which the companies and the
organisations use the social and the environmental related concerns
in their activities that are related to the business operations and in
this manner they also interact with the stakeholders.
This presentation will discuss the advantages and the disadvantages
in which the organisation use the corporate social responsibility
ethics and whether or not they are beneficial for the organisation.
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Part 1: Narrated Presentation
Public relations simply defines as managing the people in effective manner from where
the company can be able to grow and develop in effective manner. The individual
organization has to understand the concept of the public relation ethics from where only
they can build their reputation in effective way and can acquire the profitable outcome.
However, it has been said by Nazir and Islam, (2020) that PR ethics is important in
professional behaviour where they can improve their knowledge of treating any
individual person in appropriate manner and can manage the brand image.
PR ethics includes the veracity, non-maleficence, maintaining the confidentiality and
fairness in any business firm from where the company can be able to influence the
maximum number of people at their company and can obtain the beneficial outcome.
To run any kind of business, it is important for business people to adopt and follow the
ethics at the workplace from where they can attract the maximum number of public at
their organization and can boost up their productivity level.
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On another side, Chanand and et.al., (2020) has argued that not only PR ethics are important in
business areas where the company also needs to keep their focus on adopting the CSR activities and
promoting in effective manner from which they can grow and develop the company at higher
position. CSR activities simply defines as corporate social responsibilities which needs to be
adopted and followed by the individual organization management from where they can attract and
influence the maximum number of customers and public at their store and can increase their
productivity level.
CSR and public relations are interrelated with each other where CSR is the best way to attract and
approach the public relations from which the company can be able to grow and develop effectively.
However, CSR activities includes the promotion of education, reducing the child morality, reduction
of environment harm and such more where the company can effectively grow by adopting the
concept and practice of CSR and public relations in definite manner. Adopting the CSR trends an
individual company can play a positive role in the community and should consider the
environmental and social impacts of business decisions which can overall profit the organization in
wider manner.
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Arguments in favour of CSR
Protects stakeholders' interests
To receive the support of the employees, it has become important for the organisations to have some
kind of responsibility towards their staff. Moreover, there are also the consumer redressal cells that
have been made for the protection of the consumers against the anti consumer happenings or
activities.
Survival in long run
The society will not accept the organisations if they are not able to acknowledge the social problems
and in order to prevent this in the long run the business organisations takes the social responsibility.
Self-enlightenment
When the education level and the comprehension of business exists in the society then these
employees will also feel motivated to work for the social cause.
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Arguments against CSR
Business is an economic activity
The main function of the business organisations is to see the economic viability of the activities that
are related to the operations.
Qualification of social advantages
Various queries are taken into the consideration that is why the social responsibility is a complicated
task which needs to be performed.
Cost benefit analysis
The social benefit program where the starting costs are more than the benefits may not be
considered by the companies in the short run.
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Part 2
Reflection
Gibbs reflective model: One of the famous model of reflection leading person by the
six stages to exploring an experience such as description, feeling, evaluation, analysis ,
conclusion and action plan.
Description: The description factor refers the entire situation of the experience which
has been faced by an individual person. During the assignment i had to research on
CSR and PR ethics where i was able to understand these concepts in detailed manner.
My tutor had given me a project or assessment where i had to search and understand
about the CSR activities and public relation which plays an important role in
professional lifestyle.
Feelings: The term feelings express the emotions of an individual during the
experience. In the project making, when my tutor gave me a project i was felt vert
nervous and stressed at that time but with the support and help of my tutor and
classmates i had started to feel comfortable and motivated to complete the project on
time. However, it becomes essential for me to perform well where i can only do the
project when i become comfortable and motivated while doing so.
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Evaluation: Evaluation simply means identifying the good and bad
during the past-experience where I had analysed that during the project
making I faces many problems while searching the content and bullet
points where my mates helped me allot in the entire project completion.
My mates helped me to increase my researching skill which also helps me
to identify the major points of the CSR and public relation ethics.
Analysis: The reason that the initial part of the presentation went very
well because I had collected all the information related to the topic and
the initial headings. I also have the prior experience when I am working in
this manner and with the help of this I also came to know or discovered
that the time when I am working by myself then I also keep on enjoying
in those areas which are compatible to my strengths. This also comes
natural to me as well when I also work in the groups with other people.
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Conclusion
In the above mentioned report it has been concluded the importance of PR ethics and CSR
activities at the organizational level. From the presentation I came to know about the new things
and the importance of the corporate social responsibility that it played in the field of the business
organisations.
Moreover the corporate social responsibility offers the latest stories and is also the main source of
the positive relations among the public. The business organisation make the most of the CSR
activities and utilise them in the most appropriate manner by publicising them and by also making
sure that the suppliers, customers and the local community know about the good deeds that the
business is doing.
As it can be seen that the Corporate social responsibility at the same time is a part of the continuous
process of the creation of the long term value. The activities that the business organisation must
perform in order to stay involves with the customers and the suppliers in order to enhance the
reputation and support them to get engaged in the business activities of the organisation. Moreover,
the effective CSR also helps the business in maintaining the competitive advantage.
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REFERENCES
Fatima, T. and Elbanna, S., 2022. Corporate social responsibility (CSR)
implementation: a review and a research agenda towards an integrative framework.
Journal of Business Ethics, pp.1-17.
Crane, A. and Matten, D., 2020. COVID‐19 and the future of CSR research. Journal of
Management Studies.
Tamvada, M., 2020. Corporate social responsibility and accountability: a new
theoretical foundation for regulating CSR. International Journal of Corporate Social
Responsibility.5(1). pp.1-14.
Singh, K. and Misra, M., 2021. Linking corporate social responsibility (CSR) and
organizational performance: The moderating effect of corporate reputation. European
Research on Management and Business Economics.27(1).p.100139.
Onkila, T. and Sarna, B., 2022. A systematic literature review on employee relations
with CSR: State of art and future research agenda. Corporate Social Responsibility and
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