University of Bedfordshire: MAR015-3 PR Ethics and CSR Report

This report examines the role of public relations (PR) as a voice for both organizations and the public, emphasizing ethical considerations within the context of Corporate Social Responsibility (CSR). It explores the importance of PR in shaping an organization's image and reputation, particularly focusing on how Marks and Spencer, the chosen organization, maintains ethical standards. The report covers key aspects such as code of conduct and conflict of interest, and also incorporates a debate analysis on relevant motions, including the relationship between profit motives and ethical PR. The report also includes the application of reflective practice models to analyze learning experiences. The conclusion highlights the significance of understanding PR ethics, CSR activities, and the interplay between them.

PR ETHICS AND CSR

INTRODUCTION
 The public relation is the process of
managing the relevant information of an
individual or an organisation in order to
affect the public views and perspectives.
The present report will create the
narrated presentation which will clarify
the understanding of the public relation
and ethics in definite manner.

The role of PR as a voice of an organization as
well as a voice for the public
 Public relation is responsible for shaping the organisation
image where it is the major role and responsibility of an
organisational management to keep their focus on
adopting the public relation at their workplaces. It is the
process of building up the relationship among consumers
from where the organisation can be able to improve their
organisational image and reputation in definite manner.
Along with this, the public relation has a purpose to
promote and advertise the brand which can be useful for
the community and can develop the interest of public in
relation particular product, brand and organisation.

Grip over CSR practices and the responsibility
 To run any kind of business, it has the
major concern and focus on developing
their reputation and increasing of the
profit in definite order. A company
always put their efforts in developing
the company profit and benefits rather
than focusing on public relation and
following CSR activities. The each and
individual organisation is required to
adopt the CSR activities which will
help and support them to increase their
profit in certain manner.

CONCLUSION
 The report has concluded the importance and
concept of the public relation and ethics which each
and individual person should understand it in better
manner. It also included the CSR importance and its
activities in relation to PR. Along with this, a debate
has been performed which describes the one
positive and contradictory part for the better
understanding.

REFERENCES
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 Abitbol, A. and Sternadori, M., 2019. Championing women’s
empowerment as a catalyst for purchase intentions: Testing the
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femvertising. International Journal of Strategic
Communication, 13(1), pp.22-41.
 Valentini, C., 2020. Trust research in public relations: an
assessment of its conceptual, theoretical and methodological
foundations. Corporate Communications: An International
Journal.