Public Relations, Advertising, Marketing in Hair and Beauty Sector

This report delves into the critical roles of public relations (PR), advertising, and marketing in contemporary business. It begins by defining these concepts, drawing on the works of Philip Kotler and others, and emphasizes their importance for business growth. The report outlines various PR activities, including written materials, media relations, and corporate social responsibility, along with their respective advantages and disadvantages. A key focus is on the rising trends in PR, such as increased technological integration and an emphasis on quality. The report presents a case study of a PR event in the hair and beauty sector, specifically targeting senior citizens with spa treatments and other perks to enhance their well-being and brand image, with the use of both traditional and new media for promotion. The report concludes by reiterating the significance of PR in building brand image and the effectiveness of combining traditional and new media approaches for promotion.

Running head: PUBLIC RELATION
PUBLIC RELATION
Name of the Student
Name of the University
Author Note

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INTRODUCTION
In today dynamic ever-changing business scenario, the various advertising, Public
relations (PR), advertisement and marketing strategies and activities holds a significant
importance for the growth and development of the business organization.
Public relation can be defined as “various strategic communication process that helps in
building various mutually beneficial relationship between the organization and its public” as
defined by Philip Kotler (Kotler, 2017). Advertising can be defined as a paid non personal
communication, message or presentation about the various good, services or ideas by a
business organization through an identified sponsor.
Renowned marketing professor Philip Kotler defines marketing as "Satisfying needs
and wants through an exchange process" (Kotler, 2017).
It helps in increasing more customers or consumers thereby increasing the customer
or consumer base for the business organization. In recent time, due to the expansion of the
various science and technology various new innovative techniques could be used to reach out
to the potential customer or consumer. Different new media platforms like the social media
which may include the face book, instagram or the twitter could have been used to reach out
to its potential customer or consumer which has a much higher reach and accessibility in this
digital age. The various Public relation (PR), advertising and marketing strategies helps in
increasing the overall brand value and brand image in the eyes of it potential customer and
consumers.
In the following assignment, the various definition of the Public relation (PR) ,
advertising and marketing are given along with various description of the various public
relation activities (PR) their advantages and disadvantages. In addition, a new public relation

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activities also needs to formulated in the Hair and beauty Sector order to increase the
customer or consumers base by increasing the number of consumer or customer. (Smith and
Puczko , 2018)
DISCUSSION
Public relations (PR) Advertising and Marketing
Public relation (PR) can be defined as the deliberate practice of the spreading of the
various information or the details of a business organization to other Business organization,
various government agencies, or the various non profit organizations in addition to the
general public. In a simple layman term, public relation is basically maintaining a good
balanced relationship by a business organization with its various shareholder and
stakeholders for mutual benefit of both the party. Public relation can be stated as the “various
strategic communication process that helps in building various mutually beneficial
relationship between the organization and its public” as defined by Philip Kotler. Public
relation helps in creating image for the business organization in the eyes of the various
stakeholder and shareholders. Public Relation can be either paid or unpaid. In recent time
with the advancement of the science and technologies, various new media strategies are being
use as a public relation strategies which would have a much higher reach. The various Public
relation tools may include advertorial, social media, newsletters, brochures and
catalogue ,business events and many more.
Advertising can be defined as a paid non personal communication, message or
presentation about the various good, services or ideas by a business organization through an
identified sponsor.

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Renowned marketing professor Philip Kotler defines marketing as "Satisfying needs
and wants through an exchange process" (Kotler, 2017).
Various Public Relation (PR) along with its advantage or disadvantage and
different the trends.
The various public relation activities may include providing written materials about
the business organization for its various shareholder and stakeholders like the press releases,
press rejoinder, annual reports, shareholders reports, various newspaper and magazines
articles and features, speeches, booklets and newsletters. In addition, maintain good media
relationships, which may involve developing good close relationship with the well known
journalist and media persons who would aid in amplifying the message, purpose and objects
of the business organizations. Public relation (PR) helps in spreading of planned information
and messages through pre decided media like print media like newspaper or magazine or
audio visual media like radio and television for the benefit of the business organization.
(Kotler, 2017). Pubic Relation activities may also include the option of paid advertising.
Proper public relation activities may involve preparation, buying and putting up of the
various purposefully “planned and executed messages in selected print, broadcast, online or
social media to further the interest of an organization or person” (Kotler, 2017). The different
public relation activities may also include the different corporate social responsibilities (CSR)
activities by the business organizations. To be involved in the different corporate social
responsibilities (CSR) activities by a business organization is to be involved in the various
humanitarian activities for the wellbeing and he development of the society (Kotler, 2017).
This would in turn help to increasing the overall brand value and brand image for the
business organization in the eyes of the various shareholder, stakeholders and customers or
consumers. Various Public relation activities may also involve corporate sponsorship. It
mainly includes proving support or being a part of a social event or a social cause by

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providing various corporate resources. This in return would provide an opportunity to
increase the good will, brand image and brand values along with the sales for a business
organizations (Spa Education Academy, 2018).
The Advantage of Public relation (PR) may include may include the fact the
audience may tend to believe information coming from any reliable sources more than any
paid form of advertising messages. A good public relation activities or strategies help in
reaching a large group of audience. Lots of good public relation strategies or activities may
require minimum cost for execution to reach large group of audience. It may include the
various door to door Public relation activities.
The Disadvantage of the Public relation (PR) activities may include the fact that
business organization has no direct control over the fact how a business organization is
portrayed in the media. There is no fixed guaranteed as to how much the various public
relation activities would be effect. In addition, there is no fixed way through which the
effectiveness of the various public relation activities could be measured.
The different rising trend in the field of Public Relations may include increase
expenditure or budgeting in the various public relation activities due to increase in the various
technologies used in public activities in the recent time. There are also inclusions of various
new media technologies like the social media in order to spread the various public relation
strategies among its various shareholder and stakeholders. In addition in recent time , more
importance ore emphasis is give to the quality of the various public relation strategies.
Different Public relation strategies help the business organization to establish a
framework in order during the time of crises management. Proper public relation strategies
help a business organization to significantly reduce the potential damage to the brand image

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and the brand value and transform a crisis event into an opportunity for the distribution of
positive brand messaging for its various shareholders and stakeholders.
Taking about a particular public relation activity or event in the field of the Hair and
Beauty Sector, a special event could be hosted which could last for a week long especially for
the senior citizens of the society. The special public relation event would be hosted on the
occasion of National grandparents day which is held on 8th of September very year. The
public relation event would be held for a week starting from the 8th of September which is a
Sunday on the occasion of the grandparents day till 15th of September.
The main aim and objective of this public relation activity is to make the grandparents
feel special, wanted and loved, to be able to spend some quality time. They have done so
much for their family all around the year. This special public relation event is a very small
way of saying thank you.
For the following special public relation activity, the main target audiences are the
grandparents of the community. They would be provides all the basic spa treatments and
facilities at a very much discounted rate. In addition the grand parents would also a receive a
free food coupon from one the best restaurant of the area name Bombay Brasserie. In
addition, this would be promoted through various traditional and new media like newspapers,
TV, radio and social media.
The main drawback or potential risk in the following public relation activities event is
the fact that convincing the grandparents to go to the spas. Grandparents generally fells all
those as waste of time, energy and money especially in their age. However, they would still
come if their grandchildren peruse them. It is because a grandparent loves their grand
children a lot.

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The following special public relation activity would also highlight the fact the fact
that the feeling or wanted, to be loved or pampered should not be restricted to younger age
only. People of all age had the right to be lobed and pampered.
Taking about the various ethical practices that would be followed during the course of
the following event mainly includes honesty and loyalty related to sharing of any information
with the customers. To be fair with each and every customers.
For the following activity, around $1000, this mainly included the sponsorship from
the Bombay Brasserie restaurants. It is expected and estimated that return on investment
would be around $2000.
CONCLUSION
Various Public Relation activities help in increasing the overall brand image and
brand value of a business organization. In recent time with the advancement of the science
and technologies, various new media strategies are being use as a public relation strategies
which would have a much higher reach. The various Public relation tools may include
advertorial, social media, newsletters, brochures and catalogue, business events and many
more. In the above mentioned Public relation activity both traditional and new media is
being used for promotion.

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REFERENCES:
Smith, J. and Puczko, L., 2018. Health Hospitality Tourism. London: Thompson Press.
Spa Education Academy, 2018. Available at: https://www.spaeducationacademy.com/
(Accessed: 30 June 2018).
Kotler, P., 2017. Philip Kotler: some of my adventures in marketing. Journal of Historical
Research in Marketing, 9(2), pp.203-208.