Public Relations Campaign: Strategies for Teen Pregnancy Awareness

This public relations campaign focuses on raising awareness about teen pregnancy, its responsibilities, and consequences, aiming to reduce its prevalence through education and moral guidance in schools. The campaign addresses the alarming statistics of teen pregnancies, the impact on young mothers' lives, and the limited support from fathers. It promotes abstinence, safe sex practices, and the importance of education, highlighting the negative impacts of abortion. The campaign also acknowledges the underlying factors contributing to teen pregnancy, such as lack of contraceptive use, early marriage, peer pressure, substance abuse, and insufficient sex education. Proposed solutions include comprehensive sexual education, access to contraception, and parental support. The campaign emphasizes the need for a shift in perspective, involving men in the conversation and addressing societal issues like poverty and family relationships. The budget allocation prioritizes education, sensitization, and awareness programs to foster ethical decision-making among young people.

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Summary
This image, formed by external audiences, is neither more nor less than the internal reflection
of the organization. Therefore, it is something intangible and unpredictable. The only thing
that is within reach is to be truthful regarding the objectives. This campaign is created to
create awareness on teen pregnancies, responsibilities and consequences of teen pregnancy
and how to reduce it. Achieving this way is that the image or social prestige is the real mirror
of what we are as a company. On this will depend the stability of the same in the social field?
PR is the art and science of achieving harmony in the environment through mutual
understanding, based on truth and complete information.
To produce change required, one has to be committed to effecting the change in society. The
idea is to create, to innovate and to grow. To provide a difference you have to be one hundred
percent sure of what it is; why choose it? Maybe it's because of a dream, because of the need
to feel and see the customer satisfied or because of the desire for organizational growth. The
idea is to create to innovate and grow to excel. For this, the image is the most important; you
should take care of it, or start building. The image of the company according to Joan Costa is
the mental representation, in the collective imagination, of a set of attributes and values that
function as a stereotype and determine the conduct and opinions of this collectivity (Cho, &
Auger,2017)..
Campaign Goals
Below is a model Public Relations plan. These plans do not follow a strict order or model to
follow for the realization of it. Therefore each plan that is made will be different to all.
Creativity and adaptation to the organizational context are the keys to carry out this project.
They also offer definitions, concepts, and suggestions to follow for a better understanding
and strengthening of the project, which in turn, will serve as a guide to the company for a

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better arrival towards the objectives set out in said plan. The goal is to show teen pregnancy
can be done away with. Educating the teens in schools and giving them moral lessons on the
consequences of everything is the basis of reducing the teen pregnancies.
The facts in this campaign are that more than 700,000 teens become pregnant each year. This
is an alarming number considering how many children are in school. The girls do not know
how the pregnancy will affect their lives in the future. Two out of ten fathers will stay with
the mother of their child. The rest eight will only pay less than $800 in child support
(Karanges, & Lings,2015). This is too little considering that someone's life has been changed
forever as she has become a new mother. This campaign also works hand in hand in teaching
about abortion and the negative impact of abortions. The campaign goal is to encourage teens
to practice abstinence, work hard in school, graduate and become parents at the right age. If
one has to have sex, then safe sex is always encouraged by using protection. The company
tries to protect teenage pregnancies by educating teens, especially in high school through
showing them the impact of teen pregnancy on one's life. More facts from the campaign are
that less than half of the teen mothers graduate from high school. Parenthood is the reason
why teenage girls drop out from school. Three in five parents that started as teenagers end up
in divorce.
The primary objective for which it is decided to install this place is to give one more option
of to those who still do not identify with any place already existing in the locality, trying to
make a difference.
Most common reasons
1. The practice of sexual relations of young people without contraceptive methods.
2. Marriage at an early age and the role of gender that is traditionally assigned to women.

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3. Peer pressure, which encourages teens to have sex.
4. The consumption of alcoholic beverages and other drugs produce a reduction in inhibition,
which can stimulate unwanted sexual activity.
5. Lack of information and sufficient knowledge about contraceptive methods and not having
easy access to their acquisition, as well as the lack of proper sex education.
In addition to the above reasons, it is considered that there are some risk factors:
1. The early onset of menarche (first menstruation).
2. Family disintegration.
3. Early sexual relations.
4. Sexual freedom.
5. Search for a relationship.
6. Particular circumstances such as prostitution, rape, incest and adolescents with mental
problems.
Therefore, it is considered that to prevent adolescent pregnancy, a complete sexual education,
access to contraceptive methods and support for parents of adolescents to talk with their
children about sex and contraception are necessary.
Early pregnancy is one that occurs in children under 19 years of age, and today it continues to
be a problem that mainly affects developing countries, although it also increases alarmingly
in developed countries. And it is a problem because there is high mortality related to
childbirth (Kent, 2015). Complications during the same are the second cause of death among
girls aged 15 to 19 worldwide.

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Risks and solutions to early pregnancy in adolescents
Since 1990, policies and actions have been carried out to try to reduce adolescent pregnancy,
however, they are not easy actions to implement since many pregnancies are not due to the
little sexual education received by minors but to social factors. That is, traditions and customs
lead families to marry their daughters who are pressured to have children soon (Holland, &
Seltzer, 2017).
These policies have helped reduce birth rates among adolescents. However, 11% of all births
in the world occur among minors; the figure is alarming, it is 17 million girls under 19 years.
Of those births, 98% occur in countries with low or middle income.
What is the reason for early pregnancy?
- Abuse, sexual exploitation or rape.
- Early start of sexual relations.
- Influence of media.
- Levels of poverty.
- High level of deschooling and few professional goals.
What risks do teenagers suffer when they become pregnant? They are high-risk births, and
complications during the same make the risk of death of mothers is very high. Also, babies of
teenage mothers are 50% more likely to have prenatal deaths.
Campaign objectives

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What solutions are proposed to avoid the problem of teenage pregnancy? WHO together with
the United Nations Population Fund suggest that countries adopt measures such as:
- Education in society to reduce the number of marriages before the age of 18
- Increase the use of contraceptives to avoid the risk of involuntary pregnancy.
- Create policies to protect minors against abuse and forced sex
- Increase the use of prenatal, delivery and postnatal care services for adolescents
The world radiography on pregnancy in minors is shown by a new report from the United
Nations Population Fund (Unfpa), which raises for Colombia that in the country the
pregnancy rate among adolescents between 15 and 19 years is 10% greater in the poor
population, 7% higher in women living in the rural sector and concentrated in three regions of
the country:
The children of these girls will suffer because of the lack of opportunities. Also, the study
highlights the economic effect of pregnancy for a country, especially due to the costs in lost
opportunities and productivity. It is not a problem that affects girls, families, and children.
Teen pregnancy is a problem of the whole society.
At the end of the high season, the place decides to close its doors due to internal problems
among the members.
One of the most important pillars of this work will be to try to achieve the change of image
that is already in progress. The negative image caused by the lack of information from the
public and the use of competition. The misinformation that took public state was that being
two of its couple owners, the place would be only for homosexual people.

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Mission and Vision of the Company.
The vision is an image of a future state, desired for the actions of the organization. In other
words, it is a description of what things would be in a few years, it is a commitment, and it is
the result of putting imagination to the knowledge to project a possible future that guides the
actions.
To achieve the goal set out in the vision, it is important also to establish a mission, that is, to
limit the path through which the company will cross during its development.
The mission can be defined as the "reason for being" of the company and is the concept that
distinguishes one organization from another. It is important to explain it because it offers the
employees of the organization a unity of meaning that transcends particular needs, fosters a
sense of shared expectations, consolidates values among the members of the organization,
gives a sense of belonging and creates an "Institutional Culture" The realization of these
concepts is of utmost importance to achieve internal stability in the organization, which in
turn would cause an improvement in the institutional image. Institutional Vision: Achieve
local leadership regarding nightlife venues. Reaching the best level regarding competition is
referred.
Campaign strategy
The campaign proposes new strategies to address the problem
It proposes a new way of thinking about the challenge of teenage pregnancy. Until recently
this phenomenon was conceived as a problem in which the behavior of the girl had to be
changed, blaming her, without considering the underlying challenges. Now we believe that
the role of men in fundamental: we must educate them on the subject with programs that

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contemplate much more than geniality and reproduction. We must stop gender equity, for
example.
This campaign treats in a simple, but severe way, a problem that today worries diverse
sectors of society: the causes and consequences of teen pregnancy. This is an issue that
despite the many millions of pesos that the State spends annually in programs to prevent it,
these are not only insufficient but also ineffective, even some scholars of the subject point out
that "the state was shaved on this issue" by various reasons, since every solution must be
comprehensive and as we advance in this campaign work we find that a large percentage of
the causes lie in poor family relationships, poverty, education that has not transcended all of
its competences in order to contribute in the solutions; and the effects of technologies on the
daily life of young people who, without wanting to demonize them, have a drastic influence
on these wrong decisions made by adolescents, as well as forced displacement, lack of
employment and other factors that are a breeding ground for that this problem continues to
grow, upsetting many of the dreams of young people, who instead of enjoying their lives,
building and contributing with their youth to the community have had to postpone and even
forget their projects to dedicate themselves to assume their responsibilities of fathers
(Gregory, & Thurlow, 2017). Throughout this campaign, we will observe how they live, feel
and suffer the consequences of the wrong decisions that at some point and from the church's
point of view are in the absence of education in ethics and values, with an emphasis on sexual
education.
Budget
In this campaign, the budget should be placed for education, sensitization, and awareness.
The company should place about $ 2.5 million for education.

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This has a very well defined vision in the transversely, participation and the concretion of
processes aimed at generating results in the community, in general, starting from the premise
if a person is trained in ethics and values can make more coherent and mature decisions
(Gregory, & Len-Ríos,2017). The problem is addressed from various educational areas,
pointing out that Philosophy is not a task alien to life and reality nor the lucid awareness of
individual problems; for this reason, its study is the path that leads to the very reality of
human character, which allows us to discover the meaning of life, of the reality that it offers
us daily as a problem. In the same sense, the proposal seeks that the adolescent understands
that he must work in the construction of his project, understood as the result of an effort to
give meaning to his own life during the temporal dimension of the same, to the vocation and
to the mission in history at a time when learners begin to become aware of new experiences
of human love and uncertainty in the search for a preparation to be integrated into a
rewarding and useful way to society, by choosing professions or trades (Duhé, 2015).
Conclusion
Education from ethics and values is a very valuable alternative as a tool to build a society
more aware of its role in the promotion of rights and duties and therefore it is essential that
from there be promoted through the religious and moral importance of cementing in each girl,
boy, and adolescent the practice of a life with more dialogue, communication, respect, love,
responsibility, loyalty, as synonyms of peace and coexistence. The philosophy is responsible
for studying the problems or current situations and this issue is one of them and is considered
to have great value for this race because it is a topic with high content and social impact not
only humanism built with ethical and moral values as tools that will allow you to make
decisions with great responsibility (Lee, & Sargent, 2015). Teachers who are aware that

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educating knows how to model the way of being, feeling, thinking and acting, guiding moral
values and principles to students, that they reaffirm as they mature; because those principles
and values create in the student a state of consciousness that allows them to discern what is
right or wrong and in the same way, will determine if they act in this or that way. In the same
sense, this work has a sense of importance because this phenomenon affects a large
percentage of the world's population and defines a large part of the life goals of young people
who will be responsible for leading the processes to come and on which they will depend.
From the norms it is possible to frame not only the foundations of the investigation but the
many elements of judgment that are proper to a good project that from the authorities even
today is cracked, because the normative conception sounds very nice and even logical, but
that in reality has not been achieved not only the proposed results, but deserved by the
population in general and while it is in these terms the youth is on a wrong path that is
leading them to thwart their dreams with dire consequences not only for them but for a state
that spends as much money as efforts that in truth and according to studies have not achieved
the expectations of the possible beneficiaries .

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