Public Relations Strategy for University of Gloucestershire Alumni

This report outlines a comprehensive public relations strategy designed for the University of Gloucestershire's alumni network. It begins with a situational and stakeholder analysis, identifying key stakeholders and their interests. The core of the report focuses on a communication strategy that includes a press release, social media posts, and a feature news story, each tailored to engage alumni and strengthen ties with the School of Business. Justifications are provided for each strategy, explaining their importance and effectiveness. The report also addresses budget considerations and a timeline for campaign implementation. The overall objective is to promote the university, attract alumni, provide networking opportunities, and enhance the university's reputation and competitive standing.