Digital Marketing Report: Social Media Content and Business Strategies

This report provides a comprehensive overview of digital marketing, emphasizing its importance in contemporary business. It begins by defining marketing and its evolution into digital marketing, with a focus on social media marketing. The report explores the marketing mix and communication mix, highlighting their roles in attracting customers and achieving profitability. It delves into the significance of social media marketing, discussing its cost-effectiveness, ability to reach a large audience, and its impact on brand loyalty. The report provides real-world examples of social media content strategies employed by companies like Tesco and Marks & Spencer, analyzing their effectiveness in engaging customers and driving sales. It concludes by summarizing the key takeaways, emphasizing the need for effective marketing strategies, particularly digital and social media marketing, to build a positive brand image and achieve business success. The report also includes references to academic sources.

Practical Digital marketing

Contents
Part 1...........................................................................................................................................................3
Introduction.................................................................................................................................................3
Main body...................................................................................................................................................3
Marketing................................................................................................................................................3
Digital Marketing....................................................................................................................................5
Social Media Marketing..........................................................................................................................5
Part 2...........................................................................................................................................................7
Social media content and it's examples in reality.....................................................................................7
Social media content's effectiveness........................................................................................................8
Conclusion...................................................................................................................................................9
References.................................................................................................................................................10

Part 1
Introduction
Every business organisation is required to promote their goods and services into the
competitive market which helps them to attract customers towards the organisation. This helps
the company in order to enhance their sales while providing their products to their customers
(Abney and et. al., 2019). It is necessary for every organisation to develop effective marketing
strategies which are used in order to encourage customers to buy their products and services. The
report is being discussed about marketing, marketing mix with respect to the communication
mix. The digital marketing in social marketing and their importance with context to the business
organisation. The two examples of social media content which is helpful in order to attend the
competitive advantage are also discussed in the report.
Main body
Marketing
Marketing means such kind of activities which is helpful for the organisation in order to
encourage customers to avenge their goods and services. These actions include advertising and
selling in delivering the goods to the clients. In these promotional activities the company can also
involve celebrities, catchy phrases or slogans in order to attract customers towards their products.
This can be used by the organisation while maintaining their relationship with the customers
(Apenteng and et. al., 2020). It seeks to match a company's product and services and the
organisation has to determine their targeted audience for whom they can develop the promotional
techniques in order to attract them towards the offered products. The main objective behind these
activities is to ensure profitability by selling their goods and services to their targeted customers.
This is also used in order to determine the strategies which are used by the other competitors into
the market and analyse the pros and cons of search strategies.
Marketing mix and communication mix. Marketing mix is the model which can be used
as a tool in the organisation so that the company can pursue their marketing objective into the
market. The model is mentioned below:

 Product: it includes both goods and services which are offered by the company. This
helps the organisation to attain the common goal and on profitability from the
competitive market (Bastani and Bahrami, 2020). The products and services which are
offered by the organisation can be used in order to satisfy the needs and wants of their
target customers and also used to fulfill the expectations of the market.
 Price: the price is the cost which is to be worn by the customers in order to avail such
products and services. The company has to determine the pockets of their targeted
customers so that they can analyse and adopt the pricing strategies accordingly. The
effective pricing strategy helps the organisation in order to enhance their revenue.
 Place: place refers to the area where the company is distributing their products and
services. It is dependent upon the type of audience which is targeted by the organisation.
 Promotion: it is important for the organisation to develop effective promotional
techniques which can be used by them in order to attract the targeted customers (Swani
and et. al., 2017). These activities include advertising, marketing and sales techniques.
 Physical evidence: it refers to the physical existence of the organisation which can be
seen by the offline stores where the customers can exit in order to avail goods and
services. It can also be used by the organisation in order to develop a positive brand
image into the competitive market.
 Process: it is the most important ingredient (Bentley and et. al., 2021). It is the most
important ingredient of the marketing mix which can be used and describes a series of
actions that helps the company to deliver their goods and services to their targeted
customers. It plays an important role in the competitive market as the companies can
adopt different technologies in order to provide better services to their customers which
results in profitability.
 People: People refer to the employees who are working in the organisation in order to
attain the common goal of the company in an effective manner. The workforce of the
company is the main ingredient as it helps the company to attain the ultimate goal (Youn
and Jin, 2017). It is necessary for every organisation to determine candidates which have
good skills and knowledge that can be used by them in order to satisfy the goals.
Communication mix also plays an important role in order to encourage the customers. This
helps the company to develop better relationships with their customers. The company can also

promote their goods and services while giving extra discounts and others attractive offers to their
customers which encourage them to avail such goods.
Digital Marketing
It is another kind of marketing which can be used by the organisation in order to
encourage their customers to buy their goods and services. In today's scenario almost every
company uses different digital marketing techniques in order to promote their goods and services
as the company can use electronic devices (Song and Park, 2020). The different campaigns the
company has organised can appear on the computer, phones, tablets and other electronic devices.
In this kind of marketing the organisation can promote their products in the form of online
videos, contents and other social media posts which can be used in order to encourage their
target customers. This platform is also used in order to get connected with their customers (Choi
and Lee, 2017). There are several companies which use this platform in order to determine the
needs and want of their customers which are currently going on in the market as it helps them to
innovate their goods and services in a better manner. The company can also use this platform to
analyse the competitive strategy by which they are promoting their goods and services and
develop their strategy accordingly.
Social Media Marketing
It is the kind of digital marketing where the company used to promote their goods and
services and also used this platform to stay connected with their targeted customers (Fuentes and
Fuentes, 2017). It helps the organisation to develop a positive image of the company into the
Marketplace. This platform is also used in order to increase the sale and race the traffic on the
website. Social media platforms are used by the organisation as a tool in order to manage the
operations of the business. There are several types of modes which can be adopted by the
company which includes Facebook, instagram, snapchat and many other places where the
company can advertise with respect to their products. Distance of the platform can also be used
in order to analyse and track the strategies which are adopted by the competitors into the same
Marketplace and this helps them to determine their strategies (Groshek and Koc-Michalska,
2017). The social media websites also allows the marketers to employ a broad range of practices
and different strategies can be adopted by the organisation which helps them to engage n number

of targeted audiences. These kinds of platforms can also be used in order to reach the remoteness
of an area.
The Importance of social media and digital marketing to contemporary business enterprise
Is platforms helps the organisation in order to reach a large number of audiences around
the world.
 Cost saving: these kinds of marketing techniques require less amount of money e as it can
be done by a single click. Almost all of the social media platforms are free of cost as
there are no charges to access such platforms for the companies (Karapanagiotis, 2018).
It makes it easy for such organisations to promote their goods.
 Enhance the profitability: The social media platform is used to increase the sale which
helps the companies to enhance their profitability from the market (Mahestu and
Sumbogo, 2020). This can be used to get in touch with the targeted audience by sending
them wishes on the festivals where the company can also promote with respect to the
offers and other discounts which is offered by the firms in such time period.
 Hit huge number of customers: the social media platforms helps the organization to
engage their customers towards their products and services as in current scenario and a
number of people are already spending more time on these kinds of platforms (Keim‐
Malpass and et. al., 2017). These platforms are also helpful in order to determine the
current trends which are going on in the market and also used in order to interact with
their targeted customers at the personal level. These platforms can be used in order to
gain attention and convey the brand message to the customer.
 Loyalty of the brand: these kinds of platforms present the organisation into the
competitive market. As these platforms help in improving the customer retention and
customer loyalty. The better interaction between the customers and Organisation resulted
in better development of relation between them.
Part 2
Social media content and it's examples in reality
Social media content ideas can be adopted by many of the organisation as this helps them to
increase their sales in the market (Przhedetsky and et. al., 2020). Some of the social media

content includes attractive gifts, instagram stories, twitter content, news related to the company,
pictures of the product and many others which helps the customer to get aware about the
product.
 Tesco is the private limited company which is dealing in a retail sector industry. The
company is also using social media content on Facebook, Twitter, Pinterest and many
other platforms in order to promote their goods and services into the competitive market
(Thontirawong and Chinchanachokchai, 2021). The sense of platforms helps the
organisation to engage their customers and find that it has built a large following.

 Marks and Spencer is another company which is using social media platforms so that
they can attract their targeted customers towards the products and services which are
offered by the company. These platforms helped the organisation to increase their sales
and resulted in profitability. As these platforms are easy to access for every organization.
Social media content's effectiveness
It is important for every organisation to satisfy the needs and wants of their target customers.
Social media content plays an important role in order to satisfy the desires of their targeted
customers as it helps them to interact and connect with them (Wu and Stilwell, 2018). In the
current scenario there are several companies which used to provide great opportunities in order
to share and recognize the loyal followers and the company also gave them special rewards and
incentives. In one of the studies it was revealed that 4.3 % of Facebook users and 2.3 % of
Twitter users used to make online visits in order to buy any of the products and services.
 Cost effectiveness marketing helps the organisation to save their cost as it is the cheapest
method of advertising which can be adopted by the companies. As these platforms can
also be useful in order to determine the current trends which are going on in the market
(Ozbal, Duman and Topaloglu, 2020). From such a platform the company can also take
feedback from their customers which help them to innovate their product accordingly.

Conclusion
From the above report it can be concluded that all the business organisations are required
to have an effective marketing strategy which helps them to develop a positive brand image into
the competitive market. As in the current scenario digital marketing plays a significant role to
encourage the customers in order to obtain their products. It can be also said that social media
marketing is also used by majority of the companies to promote their product as customers also
taking decision while searching on several platforms.

References
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Fuentes, C. and Fuentes, M., 2017. Making a market for alternatives: Marketing devices and the
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