BMP3006 Practical Digital Marketing Assessment Presentation
VerifiedAdded on 2022/12/28
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Presentation
AI Summary
This presentation, created for the BMP3006 Practical Digital Marketing Assessment, explores various digital marketing strategies essential for online success. It begins by emphasizing the importance of a well-defined digital marketing strategy and the use of strategic models for effective implementation. The presentation then delves into specific strategies including Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Content Marketing, Social Media Marketing, Affiliate Marketing, Marketing Automation, Email Marketing, and Online PR. Each strategy is explained with examples, such as Instagram and Twitter campaigns, and highlights their benefits for businesses. The content covers the use of digital marketing in a specific communications strategy, providing a comprehensive overview of how each element contributes to a successful digital presence. The presentation concludes by summarizing the key takeaways and includes a list of relevant references to support the information provided.
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