Digital Marketing Report: Strategies, Social Media, and Campaigns

This report delves into the core concepts of practical digital marketing, providing a comprehensive overview of its strategies and applications. It begins by defining marketing, the marketing mix (including the communication mix), digital marketing, and social media marketing, emphasizing their significance in contemporary businesses. The report then explores the importance of digital and social media marketing, highlighting their affordability, ability to establish brand reputation, and effectiveness in attracting customers. Part 2 analyzes social media content, particularly focusing on Facebook and YouTube, showcasing the potential of digital marketing to reach vast customer bases and drive business growth. The report includes examples of successful campaigns, such as Owlet Baby Care on Facebook and Gym Source on YouTube, illustrating how these platforms are used to connect with audiences, build brand awareness, and boost sales. The report underscores the importance of digital platforms and their ability to enhance brand loyalty and improve customer engagement. It also examines how businesses can effectively leverage social media marketing to expand their reach and generate leads.

PRACTICAL DIGITAL
MARKETING

Table of Content
INTRODUCTION...........................................................................................................................3
PART-1............................................................................................................................................3
What is marketing?......................................................................................................................3
What is marketing mix and where the communication mix fits?................................................3
What is digital marketing?...........................................................................................................4
What is social media marketing?.................................................................................................4
Why digital marketing and social media marketing are all important to contemporary
businesses.....................................................................................................................................4
PART 2............................................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The present report is based on the topic practical digital marketing which is termed as the core
concept digital marketing strategy. The report will have two part in which 1 part will explain
about what is marketing, digital marketing, social media marketing and role of social media and
digital marketing in business. In part 2 it will explain about social media contents and screen
shots of effective campaigns which you will insert into your word document.
PART-1
What is marketing?
Marketing is a term as the process of getting customers and all the potential clients’ interest in
the product and services that is sold by the companies (Bhattacharya, Gaurav and Ghosh, 2019).
marketing is also known as the action of the business that are used to promoting and selling
products or services that also include advertising and marketing research. It is also known as
growth strategy that is used by every company and organization in the world. As by using the
marketing techniques the company achieved their goals without even realizing it. On the other
hand we can also say that it refers to the actions of the company data to promote them which will
result in increasing the sales of their products and services.
What is marketing mix and where the communication mix fits?
Marketing mix is the process of set up actions or tactics that are used by the company to promote
its brand or the product that is sold by them in the market. It includes 4P that are the makeup
typical marketing mix that are price, product, promotion and place. Marketing mix is used by the
company as its focus on multiple areas that are the parts of comprehension marketing plans that
is made by the organization which will result in achieving all the goals and objectives.
Communication mix is it specific method better used by the organization to promote its product
to the targeted customer. The communication makes fits with all the activities that are related to
advertising, social media, event, product packaging, exhibition and digital market as they are
known as the Successful campaigns. Along with this it is also known as the tool that is used to
communicate with customers. At the time of using this marketing communication mix the

organization also considered the product lifecycle which are very important for the organization
to promote themselves in different markets (Mari, 2019).
What is digital marketing?
Digital marketing is the term that is also known as online marketing which is used by the
companies order promotional brands which helps them to connect with their potential customer
by using Internet and different forms of digital communication. it not only includes email,
different types of social media apps and web based advertising but it also had up text and
multimedia messages as there marketing channel which is used at the time of strategies. On the
other hand it can be also said they are the efforts that are made by the organization using online
marketing all assets. The example of digital marketing are email marketing, content marketing
and social media marketing.
What is social media marketing?
Social media marketing that is used by every company in the world nowadays as it is the best
method for promoting their products and services across the globe. It is termed as the approach
that is used by the company to develop their aims and the activities which are related to changing
or maintaining the people behaviors in the organizational which will give benefit not only to the
individual but also to the society as a whole (Matarazzo and et.al., 2021). In addition to this
Social media marketing this town does the process of using different types of social media
platforms which will help the organization to connect with their audience which will result in
building up brand that is by increasing sales and drive website traffic. It also involves different
types of publishing content which can be done in your social media profiles, engaging followers,
analyzing results, listening and running social media advertisements. For example the few social
media platforms are Facebook, Integra, YouTube, Twitter and Snap chat.
Why digital marketing and social media marketing are all important to contemporary businesses
Digital marketing is important for the contemporary business because by this the business can
find customers.
• Digital marketing is also important because it is affordable then other types of traditional
marketing. If the business have little resources and spending money to advertise themselves and
it is the best method to promote themselves. By using the digital marketing the company also has

the chance to establish our report which will help them too established their own brand
reputation
• This is also important for the business because it is free of cost business have to advertise them
which also have higher possibility of having conversion rate or return on investment because
there are so many customers who want to see that online.
• Nowadays many of the organization is using digital marketing as it helps them to attract large
number of customers and traffic on their site on the other hand by this they can also reach to their
customers which will result in building relationships That is based on full trust and loyalty.
• Digital marketing is also important for the contemporary business because as there is large
number of people who are using their mobile phones which help them to research and scroll
through social media by this the organization or the companies can reach out to the people which
are known as the best way to promote business by targeting phone users (Fannana, 2019).
Social media marketing is known as the one of the best and most important aspects of digital
marketing which provides different types of benefits for the organization to reach millions of
customers worldwide.
• It is important for the business because it helps them to connect with the customer that is by
increasing their brand awareness and boosting their sales and leads.
• Social media marketing does not require any huge cost as it is the cost effective way that is
used by the organization for their advertising strategy. It is important to cause by this the
company can easily create account that is free of cost in all social networking platforms.
• It is also important for the businesses because it resulted in attracting large number of customer
because individual R is spending half of their time in this type of platforms along with this it is
also known as the good way to interact and engage with the customer on the personal level.
• It is also important for the company as by this the organization can also improve their brand
loyalty that is by developing a loyal customer base which is the main goal of the businesses for
using social media marketing strategy (Vinerean, 2017).

PART 2
Social media content has wide capacity to reach towards large customers market base
profoundly, with its effective working consistency and diverse innovative productive working
pace goals. The usage of social media marketing is also analyzed to be widely crucial for
synchronizing vivid range of competent innovation aspects, larger connective working targets
and for synchronizing best functional synergies effectively. It can be understood that social
media marketing opens up content for viable productive connective diversity strengths, larger
functional goals for strengthened innovation and creative efficiency operations for marketing.
Social media marketing has varied platforms, for bringing on larger working audiences and keen
connective diverse tools which connects to functional enlarged varied technical connective goals
within longer strategic run (Özoğlu. and Topal, 2020).The digital media marketing further
enhances opened functional innovation, for technical connective benchmarks, specific
connective productivity goals and for strengthening online market promotions actively. Globally
Facebook and Youtube are the two most used social media content platforms, where people have
been further able to socialize digitally with varied efficiency goals.
 Facebook is the biggest social media site around, with around more than two billion
people using it every month with its best functional working efficiency parameters
around, and 2.23 billion users globally. Facebook has also enabled best social media
content marketing within effective campaigns, for strengthening larger range functional
productive standards evolved on. Digital marketing has been also enhancing working
vision parameters of social media content working goals, where innovative strategies
expands consumers reach and larger market base. Facebook has enabled people to
establish start up businesses, with pages facilities for reaching out to larger audiences
and strengthening key working benchmarks effectively within longer time periods . The
social media marketing further strengthens wider primitive innovation for sharing with
online communities, engaging with digital platforms people and to further leverage larger
technical expansion rapidly. With its easy access of accounts, larger scale vivid
expansion rate there is further scope evolved for wider scale functional goals
connectivity, engagement among audiences and to expand new products promotions.
Digital marketing by social media platform, Facebook has enabled people to easily

communicate and connect with each other to further bring on expansion among digital
audiences widely (Кірносова, 2020).
Campaign: Owlet Baby care mission is to keep babies safe so that parents also relax, where
social media content marketing further enhanced productive services which also enables parents
to notify when babies needs to be checked. Using Facebook Ads Messenger to create, split test
where Facebook campaign has been focusing to provide campaign details which will further
enhance larger functional pace. The creative add drove 6% higher return on ad spend, 19% high
average order value and 60% lowe cost per purchase and 55% higher click through rate (5
brilliant Facebook campaigns (& why they worked), 2021).
 Youtube is being watched by 1.9 billion users, where digitally video sharing platforms
enhances social media content marketing innovatively for strengthened innovation and
larger connective goals. It is video sharing platform where users watch a billion hour of
videos every day and campaigns run on youtube are also widely successful for bringing
on larger market reach parameters. Globally people use Youtube for engaging with online
communities, harnessing productive creative social media and engaging with global
audiences on varied functional platforms. Youtube hosts marketing campaigns, digital

promotions reach further for larger primitive connective benchmarks which further
strengthens up best digital marketing functional goals (Kundu, 2021).
Youtube has also enabled to wide spread people focus on social media content
promotions and synchronies best functional optimum efficacy targets, where further
scale connective diversity has to be enhanced. It can be also understood that social media
campaigns on Youtube has enabled communities to further engage with each other,
strengthen up work ideologies and also work determinants effectively for further
productive connective benchmarks .With easy access, larger functional usage goals,
Youtube has enabled digital marketing factors efficacy to further enlarge technical
operational viability, strengthened wider leveraged functional working aspects. Youtube
is also globally recognized for its best access facilities among people to open channels for
business marketing and also to diversify wider productive engagement among online
communities. It enables people with similar interests, for engaging and connecting with
global business platforms and to further diversify the working interest paradigms actively
for larger digital content creation. 2020 has been year of social media marketing
campaigns, where larger scale connective paradigms are further worked on profoundly
for larger diversity.
Campaign: The fitness equipment retailer, Gym Source is not small brand where Youtube
Marketing Campaign has enabled to further expand commercial pace innovatively within larger
marketing domains. It can be analyzed that viral style, upbeat collection of videos challenges
viewers to stay fit and turn any space into gym while staying in home orders are also in effect.
The marketing aspects within competent productive pace have also enabled large sections of
people to gain services innovatively, strengthen up wider scale functional best marketing.
Campaign has been able to further expand opportunities for fir, where stock video and green
screen video, live streams marketers still have enabled best working efficacy. Digital marketing,
has been widely creating best functional avenues for larger strengthened scope, investments have
also further expanded on larger scale connective targets (Kakkar, 2020).

CONCLUSION
From the above aspects analyzed within report, it can be concluded that digital marketing
and social marketing has wide role for further bringing on detailed functional growth actively, to
strengthen up working pace in marketing. The research has concluded digital marketing as
widely functional dynamic role for engaging with digital media platforms, on where larger
connective diversity domains are further evolved. Study in further second part social marketing
digital platforms, where Facebook and Youtube are the top best social media tools platforms
used by companies. Study has further concluded best functional innovative larger scale
expansion, for bringing on best digital marketing scenarios for vivid competitive engagement
goals innovatively.

REFERENCES
Books and journals
Bhattacharya, S., Gaurav, K. and Ghosh, S., 2019. Viral marketing on social networks: An
epidemiological perspective. Physica A: Statistical Mechanics and its
Applications, 525, pp.478-490.
Fannana, F.Z., 2019. Asiatic Marketing Communications Limited.
Kakkar, G., 2020. Qualitative Analysis of Factors Affecting Digital Marketing Trends.
Kundu, S., 2021. Digital Marketing Trends and Prospects: Develop an effective Digital
Marketing strategy with SEO, SEM, PPC, Digital Display Ads & Email
Marketing techniques.(English Edition). BPB Publications.
Mari, A., 2019. The Rise of machine learning in marketing: goal, process, and benefit of AI-
driven marketing.
Matarazzo, M., and et.al., 2021. Digital transformation and customer value creation in Made in
Italy SMEs: A dynamic capabilities perspective. Journal of Business
Research. 123. pp.642-656.
Özoğlu, B. and Topal, A., 2020. Digital marketing strategies and business trends in emerging
industries. In Digital business strategies in Blockchain ecosystems (pp. 375-
400). Springer, Cham.
Vinerean, S., 2017. Importance of strategic social media marketing.
Кірносова, М. В., 2020. Modern development trends on storytelling in the digital
marketing. Marketing and Digital Technologies. 4(2). pp.17-26.
Online
5 brilliant Facebook campaigns (& why they worked). 2021. [Online]. Available Through :<
https://sproutsocial.com/insights/facebook-campaign>